Harvard TV Advert Reference Tool

Using this simple referencing tool you can create a Harvard TV Advertisement Reference in a couple of clicks.

Scroll down to see examples

* Required Fields

1. Company / Product *

Enter the name of the advertiser

You must enter the name of the advertiser

2. Ad Duration *

Enter the duration of the advert in seconds

You must enter the duration of the advert in seconds

3. Description of advertisement *

Enter a short description of advert

You need to enter a description of the advertisement

4. Transmitting organisation or channel *

Enter the name of the organisation or channel that broadcast the advertisement

You must enter either the organisation or channel that broadcast the TV advert

5. Year produced *

Enter the year the advert was produced in YYYY format.

No date was entered. Harvard requires [no date] be entered if the Year of production is not known. If you wish to use [no date] then scroll down and click on Create Reference again to create a reference without a production date. Alternatively enter the year of production in YYYY format.

6. Date advert seen *

Enter the date and year the advert was seen.

You need to enter the date and year that you saw the advert - today's date is entered as default.

Create Reference

Click the button below to generate your Harvard TV Programme Reference. Don't worry, you can come back and edit the reference if you need to correct or add any information

Example Harvard References for Broadcast Communications

Example TV Advertisement Reference

Coca Cola. 2006. A group of women drink cans of Diet Coke as topless man cleans windows (60 secs). [Television advertisement]. Channel 4. [26 January 2015].

Example In-Text Citation for a TV Advert

(Coca Cola, 2006)

Reference a different source type