Product Attributes Of Nestle Marketing Essay

Developing a product involves defining the benefits that the product will offer to the customers. These benefits are communicated and delivered by product attributes. Product quality means the ability of a product to perform its functions. Product quality includes the product’s overall durability, reliability, consistency, precision and other valued attributes. Nestle has chosen such quality level that are according to the target market needs and wants.

Nestle PURE LIFE provides a wide variety of packaging formats and styles that suits all consumer needs, wants and consumption occasions. Packaging is the most attractive part that influences the customer behavior and meets the individual needs of consumer all over the world.

The range of formats extends from the individual bottle for on-the-go consumption (0.33l to 0.5l), to the family size bottle (1.5l) and on to larger formats of 5 gallons (18.9l) for in-home and office usage.

Nestle PURE LIFE 18.9-liter bottles have a protective cover, due to which the consumers can immediately define, that the product was delivered from the factory. Its proprietary design equally protects the brand from counterfeiting.

Nestle Pure Life’s originality lay in the use of an all-new plastic, P.E.T. (polyethylene teraphthalate), which is stronger and more elastic than the PVC. Besides, P.E.T. is recyclable.

Nestle PURE LIFE is bottled when possible in the country, or at least in the region where it is sold, combining the benefit of a local production and the strength of a worldwide brand.

Eco-efficient packaging:

Packaging is essential for food safety. For maintaining the freshness of the consumers, it helps to avoid wastage before and after purchase. Nestle strategy is based on optimizing materials, developing eco-efficient packaging, and providing meaningful information to consumers on recycling and disposal.

Innovations in Design and technology also help a lot in order to reduce environmental impacts without compromising consumer needs and wants.

Nestle is firmly committed to finding packaging solutions that contribute to make environment better. The company supports on integrated approach that favours source reduction, reuse, recycling and energy recovery. Whenever possible they use recyclable packaging materials.

Packaging waste recovery:

Nestle Malaysia has established national waste recovery schemes for the collection, separation and recovery of used packaging. Nestle has participated actively in creating and managing these schemes. Nestle used recycled materials whenever it makes sense and is legally permitted.

Labelling:

The label is a simple tag attached to the product or an elaborately designed graphics that is part of the package. It might carry the brand name, or a great piece of information.

Labels perform several functions.

First, the label identifies the product or brand.

Second, the label might also grade the product.

Third, the label must describe the product and its features like: who made it, where it was created, when it was created, what it contains, how it is to be consumed, and how to use it safely.

Fourth, finally the label must promote the product through attractiveness graphics.

Understanding labeling:

Nestle food labels show a wide range of information to help the customer, choose the right foods for you and your family. Law provides a lot of information, while some is added by manufacturers to explain a little more about the product. Because according to law more and more information should be provided to the customers about food labels, they can be a little confusing to understand and use. However, the information that is provided is intended to help customer to choose the right food, and to tell customers exactly what they are buying.

The information found on food labels varies from the brand name, food name, ingredients lists, country of origin, use by dates and storage instructions.

It is the believe of Nestle that by providing transparent and easy to understand nutrition information on all our products, that we can help customer to make healthier choices.

Nutrional information:

Simple, front of pack nutrition labelling on our products plays a very important role as it allows customer to see at a glance, that which nutrients are found in a serving of the foods customer choose as well as the contribution the portion make to customer Guideline Daily Amounts(GDAs).

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On the back of the majority Nestle packs, full nutrition labelling is found. Where we have space, showing in detail the amount nutrients in the product. The ‘pre serve’ information shows what customer get in each suggested portion and customer can use the per 100g information to compare the nutrients in two different foods.

All Nestle product’s features help a lot to the customer understands more about the product. In addition to the nutrition information and GDA information, our many packs include messages about the products in Good to Know boxes as well as helpful tips or good habits to adopt in Goods to remember boxes. The Good to Know and Good to Remember boxes give customer more detailed and helpful information about main nutrition and also hints and tips on including the products in a healthier balanced diet.