Flowers A Big Part Of Humans Life Marketing Essay

Flowers are really a big part of human’s life. Their beauty, colour and attractiveness allows us to carry our messages perfectly  get-well soon for our family and sick friends, congratulation messages to a newly promoted friend, sympathy to a grieving group, and to show our feeling to another person. Every party or any occasion is celebrated with flowers. Or even without an occasion. Recent trends show that many of those who buy flowers buy it for themselves.  Florist shop is a comparitively easy business to stand up and rising. Florist is a kind of business where it did not required big financial income and it’s a glooming industry. There are few careers that offer so many advantages. As a florist we are all surrounded with beautiful flower every day and have a career which has lots of fun and interesting. And this business is not a seasonal business here the work is carry out for a year.

EXECUTIVE SUMMARY

We “Bloomers and Stylers” are aiming to provide Frequent Flower Gift Program which will differ from old florists by prepare personal relationships through the use of marketing, technology and innovation by giving a gift program that makes purchasing flowers easier and attractive to the consumers.

MISSION

The company will use sophisticated marketing techniques to identify and serve an ideal target audience which will apart from other older retailers and on-line florists by giving rapid Flower Gift Programs with extra service (e.g., consumers can select any precise delivery dates) and custom floral plans (e.g., consumers can specify colour, scent, flower).

Keys to Success

Designs should be new and innovative, better quality fresh and nice flower decoration using a variety of different containers, flowers and other styles.

Creating a nice entrance that shows an art gallery, with new, fresh and floral arrangements displayed like art.

Communicating with depending consumers through direct e-mail, print some advertisement and an easy website.

CURRENT SITUATION

It is thus no wonder that flowers have become big business. The Society of American Florists estimates that the floriculture industry will sell $19 billion in flowers, plants, and floral supplies for 2001. There are about 26,200 retail florist shops in the United States today making an average of $250,191 in annual sales. [1] By looking these figures a person can judge that this industry or a business has an extraordinary growth. Every month there are many occasions so this firm didn’t fall down .It is increasing day by day and it’s a very good market nowadays.

INDUSTRY ANALYSIS

Industry analysis has a close view on economic factors, social factors and political factors.

Frequent Buyer Program Subscriber

15-60 years of age

Married, engaged or in a long-term relationship

Quality conscious

Decorated home makers

The holidays, birthdays and anniversaries are the perfect dates for people to take as part of a Flower Gift Program.

Percentage ranking by retail:

S.no

Occasions

Percentage

1

Valentine’s day

36%

2

Mother’s day

27.4%

3

Christmas

15.1%

4

Thanksgiving day

7.4%

5

Sweetest day

1.2%

6

Grandparent’s day

.09%

7

Father’s day

.04%

8

Boss’ day

.02%a

Not only these occasions there uncountable days to celebrate something with flowers.

To celebrate the marriage flowers are used. So it is used everywhere.

All the economic factors lie in this table that what the consumers are required and they target a specific area.

Same as with political factors like government is well concerned with the environment and emphasizes to grow more plants which really helps in our florist business.

Social factor means the trend in which we are moving like flowers can be used for expressing something, attractiveness, nice essence and many more. So to get a single flower we should get many qualities. This will help our firm to improve and different from others business.

So I think that this firm is very much comfortable to have a good competition in the market.

PROJECT DISCRIPTION

The first is business location, and the location must be in a high-traffic and highly visible area to increase walk-in business. The second issue is delivery. The business must provide consumers with a fast and efficient delivery service. The third important aspect of the business is national exposure. The business must join a florist association that promotes national delivery regardless of geographic location as some florist shops gain as much as 25 percent of their business from people who order flowers from outside the service area of the florist (www.entreprenuer.com).

Store designing and layout

Store design

The outer part of a florist shop is estimated to account for the actual fascinate of 30% of all consumers.

Very easy, innovative design with attractive and new displays

A big interior design with lots of light and extra ordinary lighting to shine and look more attractive flower designs

High clear view from the street, as well as looking pleasant at night

A quality of distinct floral arrangements.

Store policies

The company will invest in consumer relationship management software (CRM) to collect consumers information, with their names, address, e-mail address and other required information ( flower likes/dislikes, birthday, colour selection, anniversary). These all information will be used with e-mail and direct mail attempt to build different marketing programs, establish consumers faithfulness. The company will offer a whole exchange policy to build some trust and dependencies with consumers and to maintain withholding, constancy and reliability.

Store Location and Time scheduling

Our store will be placed at Cannaught place (New Delhi)

We plan to open on February 14(Valentine’s day) and will be providing free sample of flowers to consumers.

Free parking should be available for the consumers who will visit the area.

OPERATION AND PRODUCTION PLAN

It will depend on the nature of our business. I am selling consumer goods, it will be important to make sure i can get those products to your clients at the time you promise.

PRODUCTS OFFERED

Creative Floral Designs, Using A Varied Mix of Flowers-. The floral arrangement should be natural, original work of art. The company has promise to make each preparation unique and custom-designed based on each consumer’s needs. Floral arrangements will feature a different range of seasonal flowers. All sample preparation in the store will be there for purchase.

innovative Containers- We will select and offer distant vases for the different buyer or for a special reason, as well as reasonable options for timely purchases.

.Variety of prices. We will sale a different kind of arrangement sizes, and will always create a those vases which will meet anyone’s requirement and in their proper budget.

Hand-tied Bouquets. For consumers who choose to use their own vases, we should offer hand-tied bouquets.

These are the important factors from which consumers will attract.

Production involves materials, tools, machines, labour cost. I would preferably buy my material in a wholesale rate and I will produce my own material and it will increase my production as well as my sales of profit .I will buy some equipment like a system which cost 20000rs. A credit card machine of rs5000. And I have decided not to spent more than

Rs30000 on this equipment. Other than this an air-condition, on tills of the floor, decoration of the shop.

MARKETING PLAN

Marketing Objectives

We need to establish and to make our reputation as an independent, easy way to buy some flowers and feeling of romance with some loved once.

Why should local residents buy from us?

It is Easy, handy and suitability.

Consumer will experience special shopping qualities.

Qualities of the flowers are very good and unique floral decoration.

Very fast delivery program that is available.

There is a home exchange of the opinion available.

Event floral services are available to consumers.

It will Support the local dealers.

4.3 Marketing strategies

1.Public Relations

Spread around the store’s Grand Opening and the ease of availability of services.

Publicize our new releases on the local newspapers.

2.Advertisings

I will advertise by printing my brochures.

I will distribute my Pamphlets and posters.

In Newspapers, journals, magazines.

3. Direct Mail/Postcards

Develop a list of likely clients for timely communications about vacation specials and regular buyer/gift programs.

Provoke more and more users to a particular website that enables them to see sample plans,

4. E-Mail

Sending an e-mail to a particular society and then it will make a chain to deliver that e-mail.

5.Marketing Materials

Develop a regular look and feel for all corporate security, including:

Comment cards – collect name, addresses, e-mail, plus feedback on services.

One-page brochure describing Frequent Flower Buyer Programs.

Stationery – business cards, letterhead, envelopes.

Gift cards.

Packaging – develop no-spill packaging to make it easy to transport flowers and use all packaging for branding opportunities.

6.Website

Highlight some regular flower program, enable visitors to diary a free phone inquiry and advices,

HUMAN RESOURCE PLAN

It requires few persons to start this business. First of all owner of the company is the financer and it also have to do lots of work like estimating profits, price policies, designing all the arrangement, pay to suppliers, advertise of the business, handling some kind of complains from the consumer. Basically owner is everything and he/she has to be experienced in taking decisions. Other person that is required is delivery boy who will listen for the consumer requirement and serve the home-deliveries. Other than him a person who have to take care of the plants and flower because flowers has a very short life. And some temporary persons may be required for the important dates when there is a lot of rush in the firm. I will find my employers from the internet and they should have some knowledge of this firm.

ASSESMENT OF RISK

Starting a new firm we have a serious concern on the risk. A person who is doing this firm must have the experience and if there is no experience then try to gain something about this firm while starting a new business. An entrepreneur did not start any business without the opportunity first of all try to gain some idea and then start. For this research have to done and cover some portions like the place where to set up, windows of opportunity is open. First of all start a business in a small investment then grow it up. Risk came when there are many competitors’ in the market but what we have to do, try to give some extra facilities, a nice product and in the reasonable cost. This thing reduces the risk in doing business.

FINANCIAL PLANS

First check out the break even analysis. The cost which we spent is getting profitable. Then project the profit and loss on every product. It also deals with labour cost and cost on the product. Then project every data on the balance sheet. After that compare the ratios with the different year profits and get some idea that the firm in in loss or profit.

COST AND PROFITABILITY

Startup expenses

S.no

Contents

Amount

1

Showroom on rent

30,000

2

Initial marketing & advertising

50,000

3

Stationery

25,000

4

DSL installation & service activation

4000

5

Office supplies, giftwrap,packaging

25,000

6

Furniture

50,000

7

Equipment

2,46,000

8

2 Delivery men’s

12,000 + 4000(transportation)

9

2 Decorators & Designers

20,000

10

Startup inventory (Flowers)

75,000

11

Freshning equipment & Freshners

50,000

12

Cleanliness or sweeper

1000

13

Electricity charges

8000

Total Expenditure 6,00,000

Equipments includes:

2 line phone system 10,000

CRS Software 1,70,000

Laptop 30,000

Credit card software 16,000

1 Air conditioner 20,000

CAPITAL INVESTED

Planned investment

Bank loan 6,00,000

vikrant 1,50,000

Total planned investment 7,50,000

Total planned investment (A) = 7,50,000

Total expenditure (B) = 6,00,000

(A-B)

Additional working capital = 1,50,000

YEAR 1

YEAR 2

YEAR 3

PLAN MONTH

1

2

3

CURRENT INTEREST RATE

10.00%

10.00%

10.00%

LONG TERM INTEREST RATE

10.00%

10.00%

10.00%

TAX RATE

25.42%

25.00%

25.42%

OTHERS

0

0

0

Personnel plan

YEAR 1

YEAR 2

YEAR 3

MANAGER

200000

250000

400000

EMPLOYEES

300000

325000

360000

TOTAL PEOPLE

5

6

6

TOTAL PAYROLL

500000

575000

760000

Profitability

It depends upon contractual terms,by organizing events on special occasions.

Providing flowers for decoration purposes in temples and other religious places. Especially in vrindavan.

Revenue generated through sales on daily basis.

Revenue generated on special occasions

BIBLIOGRAPHY

1. http://www.powerhomebiz.com/vol50/florist.htm

2. http://www.bplans.com/florist_business_plan

3. http://www.entrepreneur.com/businessideas/159.html

4. http://www.powerhomebiz.com/guide/cases/christinetoby.htm

5. http://www.paloalto.com/sample_business_plans/florist_business_plan.cfm accessed on 15 Nov 2010