Business To Business Marketing: Tetra Pak

Tetra Pak began in the early 1950s as one of the first packaging companies for liquid milk. Is one of three autonomous business groups that belong to the Tetra Laval Group. The other two are Sidel and DeLaval. Since then, it has become one of the world’s largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products. The founder of Tetra Pak, Dr. Ruben Rausing believed in the driving tenet that ‘the packaging should save more than it should costs’. He initiated the development of the tetrahedron shaped package. His fundamental idea was to form a tube from a roll of plastic-coated paper, fill it with the beverage and seal it below the liquid level. In this way the life shelf of the liquid could be increased a hundred fold. Aseptic technology is Tetra Pak’s most outstanding innovation. When Tetra Pak established the use of aseptic technology it changed the liquid food industry for ever. In Aseptic Technology process products like milk are heated for three seconds to a temperature between 135 and 150 degrees Celsius, to reduce all micro-organisms. Then the milk is filled into an aseptic package and sealed.

This filling and packaging technology make it impossible for bacteria to contact the product (milk) and therefore the product has a shelf life of three to five months without the need for refrigeration or to add preservatives. It keeps even the most perishable liquid foods fresh, tasty and nutritious for months, without refrigeration or added preservatives. It allows food to retain more texture, colour, nutrition and taste. In addition, to improve the quality of the products, aseptic packaging offers consumer convenience, variety of package shapes and economies in packaging materials and energy. They invented the technology in the 1960’s and have continued to develop it ever since. Because of its innovative effect on milk distribution this packaging was esteemed by the food scientists. Therefore in 1989, the Institute of Food Technologists rang aseptic processing and packaging technology first on the list of the ten most important food science innovations of the century, because of its ability to provide food safety, flavour and nutrition safety, and convenience to customers. Recently, in 2007, the company received award as a leading example of sustainability in packaging at the Packaging Association of Canada’s 2007 National Packaging Competition in Mississauga. From this humble beginning it has become one of the world’s largest suppliers of packaging systems for milk, fruit juices and drinks, soya or other grain-based beverages, ice-creams, water, wine, tomato products, soups, nutritionals, desserts and many other products. (http://www.tetrapak.com/, 28/01/08)

In 1991, at the behest of its business customers Tetra Pak expanded from packaging into liquid food processing equipment, plant engineering, and cheese manufacturing equipment. Today, it is an international company able to provide integrated processing, packaging, and distribution line and plant solutions for liquid foods manufacturing. The Company also provides services including control and supervision of production facilities, factory design, employee training, computerized logistic studies and marketing assistance. Tetra Pak expanded the product programme with plant engineering services and food processing equipment including cheese and ice cream manufacturing solutions. (http://www.tetrapak.com/, 28/01/08)

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The company has 77 marketing companies across the world, 59 packaging material plants including licensees, and 12 packaging machine assembly factories. The company has 20 150 employees and achieved in 2001 a net sales of EUR 7.65 billion. Tetra Pak products are now sold in more than 165 markets.

Tetra Pak is represented through 48 market companies, 68 sales offices, 48 service centers and 17 technical training centers around the word. Its manufacturing base includes 12 packaging machine assembly factories and 48 production plants for packaging material and closures. The company has 20,250 employees and achieved in 2006 net sales of EUR 8.533 million. In 2006, the company produced 129,725 million packages that delivered 67,385 million litres of liquid food products to its consumers in 165 markets around the world. (http://www.tetrapak.com/ 28/01/08)

Packaging

Tetra Pak is no longer only synonymous with liquid-food cartons. They now supply hundreds of different types of ambient, chilled and plastic packaging, from cartons to EBM and PET bottles with multiple packaging options. They also deliver around 89 billion units of different types of packaging to more than 165 countries and have experience in packaging almost every type of product, in almost every climate and in almost all conditions.

Product examples

Tetra Pak carton ambient package group include Tetra Classic Aseptic, Tetra Brik Aseptic Squareline, Tetra Brik Aseptic Baseline and Slimline, Tetra Prisma Aseptic, Tetra Wedgeâ„¢ Aseptic and Tetra Fino Aseptic. Two new packages enter the ambient carton group, the Tetra Aptiva Aseptic, with its unique synthesis of plastic top and carton sleeve, and Tetra Gemina Aseptic, with an attractive, sloped gable top for better pouring and slim shape.

Tetra Recart is the world’s first retortable carton package suitable for canned food such as ready-meals, vegetables, pasta sauces, tomatoes, and pet food.

Chilled application systems include Tetra Top , Tetra Brik , Tetra Rex and Tetra Classic . (http://www.tetrapak.com/docs/press/02_Tetra_Pak_today_0001.pdf , 29/01/08)

Tetra Pak introduced in 2006 a new packaging line for the Tetra Classic® Aseptic 20 ml package in order to meet the rising demand for single serve coffee creamers . The new Tetra Pak® A1/Mini operates double the speed of the Tetra Classic Aseptic, increasing output from 9,000 packages per hour for the 25 ml package to 21,600 packages per hour for the 20 ml package. Is attractively shaped, easy to open and it has a positive acceptance by consumers. (http://www.tetrapak.com/docs/2157en_1low.pdf, 29/01/08)

Tetra Pak has a range of processing equipment that includes separators, homogenisers, heat exchangers, aseptic processing systems, evaporators and flow equipment. Also it provides plant solutions and more than 10 packaging systems for aseptically and pasteurised packaging products.

The company also provides a wide range of distribution equipment such as tray packers, roll containers, conveyors, crates and film wrappers are developed, produced and marketed by Tetra Pak. (http://www.tetrapak.com/docs/press/02_Tetra_Pak_today_0001.pdf, 29/01/09)

Tetra Brick Aseptic packages have a rectangular brick shape available with different openings and are specifically designed to be stacked on the European pallet. It exists in four different formats: Baseline, Midline, Squirreling and Slimily. The basic Tetra Brick Aseptic technology is the same one used to produce Tetra Classic Aseptic, Tetra Prism Aseptic, Tetra Wedge Aseptic and Tetra Finn Aseptic packages. The Tetra Brik Aseptic carton (introduced in 1969) is the most commonly used package for long-life products.( http://www.tetrapak.com/docs/2157en_1low.pdf, 29/01/08)

Tetra Classic Aseptic: the first package launched by the company in 1952 which represents the company’s tetrahedral package.it is a perfect choice for young people because the carton has an attractive funny shape, it is easy to drink and hold it and also it is cost effective. (http://www.tetrapak.com/docs/2159en_1low.pdf, 29/01/08)

The Tetra Wedge Aseptic package was launched in 1997. Products can be easily distinguished on shop shelves because of the innovative shape therefore it attracts more customers. (http://www.tetrapak.com/docs/2161en_1low.pdf, 29/01/08)

Tetra Fino Aseptic package is a carton package with the shape of a pillow. It was launches in 1997. The Tetra Fino Aseptic packaging system is efficiently for both producers and consumers because it offers good economy. (http://www.tetrapak.com/docs/2160en_1low.pdf, 29/01/08)

Tetra Recant is a carton-based processing and packaging system for retorted food developed by Tetra Pak. Using retorting technology or in-container sterilisation, they are now able to provide an alternative packaging solution for a variety of food products that have traditionally been packed in cans or glass jars such as fruits, vegetables, ready meals and pet food.

The Tetra Prisma Aseptic was launched in 1997. Is a unique carton package with its octagonal shape and eight facing panels. The package has superb pouring and grip performance. It is suitable for iced tea, iced coffee, wine, milk, still drinks and juice beverages. The volume range is 200 ml, 250 ml, 330 ml, 1,000 ml and 2,000 ml. The Tetra Prisma Aseptic packaging system is based on the Tetra Brik Aseptic packaging technology. (http://www.tetrapak.com/docs/2162en_1low.pdf ,29/01/08)

The Tetra Top package consists of a unique combination of fibre-based body and integrated plastic lid. It was launched in 1986. It is a square package with rounded corners and has a polyethylene lid. The opening device makes the package easy to be open and reclose. (http://www.tetrapak.com/docs/8690en4_1low.pdf, 29/01/08)

Tetra Gemina Aseptic package is the world’s first roll-fed “gable top” with complete aseptic performance for milk and juice. It is a revolution for Tetra Pak family because it adds together safety, convenience and nutritional benefits therefore consumers view it as modern and eye-catching.

The Tetra Gemina Aseptic packages are produced, filled and sealed in a new filling machine based on the reliable and verified A3/Flex platform. (http://www.tetrapak.com/ 29/01/08)

Tetra Aptivaâ„¢ Aseptic: on April 2006 Tetra Pak introduces the world’s first aseptic carton bottle, the Tetra Aptiva Aseptic. The product combines the appeal of plastic bottles with the nutritional value and taste of aseptic carton packaging.

Tetra Aptiva Aseptic is a carton-based package with a screw lid on a plastic top that offers an innovative ambient package. It was designed as an alternative to plastic bottles. The Tetra Aptiva Aseptic packaging system requires less than the half the capital invested for a plastic filling line at a similar capacity.

Tetra Aptiva Aseptic is suitable for the on-the-go beverages market distributed through supermarkets, convenience stores, retail machines and other retail channels. (http://www.tetrapak.com/, 29/01/08)

Integrated liquid food processing systems

As a result of customer demand and the lack of adequate competitive products and services on the market Tetra Pak began developing its own state-of-the-art processing solutions and design and service complete plants. They believed, rightly as it has worked out, that in times of ever-tougher competition and greater demands from consumers, their B2B customers needed more than a packaging supplier, they needed help and advice. When Tetra Pak technical and sales people discussed packaging needs with existing and potential users they found that, as well as carton and bottle design, they were having to discuss the part that the packaging would play in the whole systems process involved in putting the particular liquid manufactured into the packaging. They could see that building a new plant or updating existing lines was a complex undertaking, especially if numerous types of equipment were involved. So it seemed a natural extension for the company to move from packing into designing, manufacturing and installing the whole integrated processing/packaging system. In doing this they would be offering their customers a total solution business process offering. This means that their customers now enjoy the advantage of being able to get multi-product solutions from a single source, with matching equipment at every stage.Tetra Pak’s primary task of a package is to protect the product and afterwards to stimulate desire for the product with an attractive design. When the company designs the package of a new product for a particular target group it takes into account the clear colours, simplicity, good contrast and no unnecessary frills the package should have. Tetra Pak gives a lot of effort on such aspect therefore its designs appeal to a large and growing target group.

For example the design of the package for elder people must be adapted to their physical conditions. A new style of design has to be created considering the main effects of aging that eyes become weaker and bodies suffer reduced mobility. One way of doing that is to increase the package’s size of graphics. This may result o decreasing the amount of information you can show on the package, since the size remains the same. Therefore, a good solution is to use the largest possible surface area for the main message and remove all the unnecessary information, thus making sure it comes across clearly. The company also supplies a range of cost effective services such as control and monitoring of plants, computerised logistics studies, factory planning, marketing assistance, training and follow-up service.(http://www.tetrapak.com/docs/2161en_1low.pdf, 29/01/08)

Innovation

The company has an obsessive commitment to creativity, innovation and design as it sees this as crucial to it survival and growth. Working in co-operation with its customers and suppliers, employees are constantly reviewing environmental and market opportunities by researching and talking to all participants about packaging and systems problems and then attempting to come up with new ideas or a new ways of working which add value to its customers and suppliers and to the overall business. Tetra Pak’s market companies are an important aspect of the company because it connects the company with its customers around the world. The market companies play a key role in helping explain to customers and employees what the company is doing to contribute to environmental sustainability and to ensure that customers’ propositions to improve environmental performance are taken into consideration. ( http://www.tetrapak.com/, 29/01/08)

When they sign a contract with a customer, their engagement goes beyond that of just supplying equipment. It means developing together and sharing experiences, knowledge and technology, as well as focusing on what consumers will need tomorrow. They involve their customers and their suppliers in the whole of the product development, taking advantage of our common know-how. In 2007 (12 November) the company received the MAXA distinction in innovation and sustainability for its operations at its Jurong packaging materials plant in Singapore. Tetra Pak Jurong Pte Ltd its one of the largest Tetra Pak packaging materials factory in the world. (http://www.tetrapak.com/, 29/01/08)

The working environment

In a recent Canadian-sponsored survey, of 25,000 people in 25 countries, 29 percent said they had punished companies, for their poor social and environmental performance – by not buying their products. The same poll, by Environics International, showed that people often find the general packaging industry is not doing enough to reduce environmental effects.

For Tetra Pak, being a successful company also means a commitment to the care and safety of the environment creating profitable growth in harmony with environmental sustainability and good corporate citizenship. They have developed goals, activities, and organisational and evaluation structures necessary to turn this corporate mission into action. They say that its overall environmental impacts depend on actions taken at every stage of the life cycle of its products and services, from design and purchasing, through to transportation, filling, consumption and disposal. This will include safe, efficient and environmentally sound production and distribution methods were ever it is operating across the world. Employees, suppliers, customers and the communities are all important partners in achieving this. They are constantly reducing the environmental impact of their operations, products and packages. For example, the aseptic cartons are 20 per cent lighter today than they were 20 years ago. Every individual in every location is responsible and involved to meet the environmental goals of the company. Company’s managers at every level are responsible for making sure that employees are motivated and supported to apply and meet the policy requirements in their tasks. Also they provide them with important information on the company’s environmental performance, provide them with environmental knowledge, best practices and environmental training to ensure that their employees carry out their duties with the least possible environmental impact.

Furthermore, as the company provides transportation services their main responsibility is to reduce the environmental impact of the transportation related to the products and activities including transportation. (http://www.tetrapak.com/, 30/01/08).

The three key areas for Tetra Pak are recycling, forestry and climate changes. In 2005, Tetra Pak and WWF signed a three year agreement to cooperate globally in climate and forestry savers programmes. In a two months time, the company became a climate saver, committing to reduce Tetra Pak’s CO2 emissions by 10% over the following five years. In 2006 the company reduced CO2 emissions by 4%. One of the main materials used in Tetra Pak packaging processes is paperboard where in 2006, 28% of the wood collected to be used was authorized by the Forest Stewardship Council standards for sustainable forest management.

Furthermore in 2006 the number of package recycled increased by 1.3 billion with more than 21 billion packages recycled in 47 recycling plants around the world. (http://www.tetrapak.com/docs/TP_ES%20Report_120707.pdf, 30/01/08)

For Tetra Pak being a successful company also means to have a good corporate citizenship and social responsibilities. The company therefore facilitates partnerships for economic development and works with UN organisations, the World Health Organisation, the International Osteoporosis Foundation (IOF) and the Global Alliance for Improved Nutrition (GAIN). In fact, in 2006, around 43 million children worldwide (17 million of these children live in developing countries) received milk and other nutritious drinks in Tetra Pak packages in school. In 2006, the company received the World Business Award for its support of the UN Millennium Development Goals for its Food for Development activities and its productive and innovation towards a sustainable development.

Also in January 2006, Tetra Pak signed a letter of intent with the Global Alliance for Improved Nutrition (GAIN) on how to cooperate fighting against malnutrition.

Furthermore, the company in April 2006 signed a three year agreement with the International Osteoporosis Foundation (IOF) to cooperate on promoting awareness of how important is to stay active, eat healthy, and being aware of risk factors for osteoporosis. (http://www.tetrapak.com/docs/TP_ES%20Report_120707.pdf, 30/01/08) Their state that their packages meet the requirements of all four waste management options: source reduction, recycling, energy-from-waste-incineration, and landfills.

To see that this happens it has in place an Environmental Council of employees that sets and monitors implementation of goals, and decides on future directions. It also has a Corporate Environmental Affairs Group that makes sure that the Council’s decisions are implemented

Furthermore, in each of the regions, business areas, factories and market companies there are staff specifically responsible for excellence in environmental affairs across the major business areas; product design and manufacturing, management process and communications. As an example of the company’s environmental activities, in 2007 Tetra Pak Japan signed an agreement with MTV Japan’s environmental activities to participate in the MTV Video Music Awards 2007 by distributing 12,000 green tea products packaged in Tetra Brik Aseptic. The packages bore a special design that communicated Tetra Pak’s and MTV’s environmental messages to the youthful audience. Tetra Pak Japan intends to continue such cooperation with MTV in the future. (http://www.tetrapak.com, 30/01/08)

Processes

As soon as Croatia’s national team had qualified for the final tournament in the world Cup the country’s leading ice cream manufacturer, Ledo, ordered Tetra Pak’s new Hoyer Forma SF, a machine that turns special events into memorable ice creams, a figure of a Croatian football player in action.

In Switzerland, one of the leading ice cream manufacturers, Midor, has decided to put the cuddly teddy bear from its chocolate biscuits, into the freezer. At Midor, the Hoyer Forma SF is responsible for a vanilla stick novelty in the shape of a bear.

Tetra Pak will take part in the Sigep international exhibition in January 2008 in Rimini, Italy. Sigep is the world’s most important exhibition for ice cream. Since 2006 Tetra Pak participate in this exhibition. (http://www.tetrapak.com/docs/icecream/Sigep-Website-2008.pdf, 31/01/08)

China is in some years expected to become the biggest market for ice cream, considering the population size and ice cream consumption growth and Tetra is now involved with over 50% of the process.Today, China is the second largest market in consuming ice cream after America. (http://www.tetrapak.com, 31/01/08)

Supporting report:

Based on the above updated report, Tetra Pak is the leader in the packaging industry. It is important therefore to know where it comes from and that is a part of Tetra Lava family.

In the beginning of this report I included some important information about Aseptic technology because is the most outstanding innovation of the company that contribute to become the industry’s leader. For its innovation in packaging the company received many important awards. One of the major distinctions of the company was the one from the Institute of Food Technologists (IFT) and recently from the Packaging Association of Canada’s for the ability to provide safety and convenience to customers and sustainability in packaging.

Furthermore, is important to state the extent of the company by giving some examples of the services and packaging systems it provides and the different products can be storage in them. Tetra Pak can give packaging solutions for many different products such as milk, juices, ice cream, soups etc.

The inclusion of the company’s net profit is very crucial because it gives in quantitative terms the company’s improvements in contrast with the previous years. As we can see from the cash flow (appendix 2) the company increased almost all of its production aspect (production plant, service centers, market companies, employees) and therefore it increased its net sales. Also it gives as the impression of an ideal company that every department and each individual work towards the achievement of the companies goals.

Moving on to packaging it is very important to state the different types of packaging that the company provides since the establishment of the company and the new packaging solution the company introduced through the years. This will help as understand the extent of the company, the creativity and the willingness for improvement and that Tetra Pak is the ideal company that can give solutions to any demand. Because of the high demand and competition, Tetra Pak enriched its services by developing its own state-of-the-art processing solutions and design and service complete plants. The company also provides a range of cost effective services such as control and monitoring of plants, computerised logistics studies, factory planning, marketing assistance, training and follow-up service. They help consumers’ operations in identifying improvement opportunities by reviewing raw materials, equipment, staff competence and processes. They also provide training services because is important employees to contribute well to product quality, equipment production efficiencies and to reduce maintenance and waste costs.

Now customers and consumers are offered a complete packaging solution. In this way customer were offered not only packaging systems but also advices and help on how to design and promote the product. Giving an example will help people understand the way the company thinks and how it applies its ideas to packages for different target group.

Innovation is a very important aspect of Tetra Pak group. They have a continuously co-operation with their customers, employees and government. So it is very important to mention the company’s market group tasks. Market companies inform customers and employees what the company is doing to contribute to environmental sustainability. This is very important because it let people know that the company takes environment into account and therefore the reputation of the company increases. Also in the report I mention that the company received the MAXA award in innovation and sustainability for its operations at its Jurong packaging materials plant in Singapore which is a significant distinction because MAXA stands for the premier level of recognition to Singapore-based operations that have achieved world-class manufacturing.

For the working environment of Tetra Pak I mention that every individual in every single part of the company contribute toward the achievement of the company’s goals. Is important therefore to mention that the company helps their employees to achieve those goals by providing them with the necessary information for the company’s environmental performance, with environmental knowledge and environmental training .In this way they help and motivate them to perform with the least environmental impact. The environmentally sounded activities of the company such as the agreement with WWF to cooperate globally for three years in climate and forestry savers programmes, the reduction of CO2 on its processes, the authorized wood by the forest Stewardship Council that the company uses for its production and the recycling are facts that set the company’s environmental standards very high. Through it environmental and social responsibilities the company established its name in the market and received many awards. Because people prefer healthy and environmentally sounded products they are attracted by Tetra Pak’s high environmental performance and prefer their product. That’s one of the main reasons why today Tetra Pak is the leader in package manufacturing industry. As an example of the Terra Pak’s environmental activities, in 2007 Tetra Pak Japan signed an agreement with MTV Japan’s environmental activities to participate in the MTV Video Music Awards 2007. With this agreement the company will help the environment and make more people and especially young people to understand the importance and contribute to a better environment.

As a socially responsible company, Tetra Pak was involved in many social activities around the world. As I mention above, the company help in many ways developing countries, work with UN organizations, the World Health Organization, the International Osteoporosis Foundation and the Global Alliance for improved Nutrition (GAIN). This is very important because the company states it self as a socially responsible company, motivate people to be more responsible for the society and attracts more customers.

Finally I conclude with an exhibition that Tetra Pak will participate and will help it to promote its brands for ice cream and establish itself further. This exhibition is very important since is the world’s most important exhibition for ice cream.

References:

Websites:

Tetra Pak. (2007), [Internet], <http://www.tetrapak.com/>. (28/01/08)

Tetra Pak. (2006) Tetra Pak today, news release. [Internet], <http://www.tetrapak.com/docs/press/02_Tetra_Pak_today_0001.pdf>. (28/01/08)

Tetra Pak. (2006) Tetra Brik® Aseptic Baseline and Slimline <http://www.tetrapak.com/docs/2157en_1low.pdf>, (29/01/08)

Tetra Pak ,(2006) Tetra Classic Aseptic, <http://www.tetrapak.com/docs/2159en_1low.pdf>, (29/01/08)

Tetra Pak ,(2006) Tetra Wedge Aseptic, <http://www.tetrapak.com/docs/2161en_1low.pdf>, (29/01/08)

Tetra Pak .(2006) Tetra Fino Aseptic, <http://www.tetrapak.com/docs/2160en_1low.pdf>, (29/01/08)

Tetra Pak, (2006) Tetra Prisma Aseptic, <http://www.tetrapak.com/docs/2162en_1low.pdf>, (29/01/08)

Tetra Pak, (2006) Tetra Top Fashion in packaging, <http://www.tetrapak.com/docs/8690en4_1low.pdf>, (29/01/08)

Tetra Pak, (2007) Environmental and social report 2007, Sustainable by nature, <http://www.tetrapak.com/docs/TP_ES%20Report_120707.pdf>, (31/01/08)

Tetra Pak, (2008) Siger 29 international Exhibition, <http://www.tetrapak.com/docs/icecream/Sigep-Website-2008.pdf>, (31/01/08)

Appendices:

Appendix 1:

Case Study 5

Tetra Pak

Tetra Pak began in the early 1950s as one of the first packaging companies for liquid milk. Since then, it has become one of the world’s largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products. The founder of Tetra Pak, Dr. Ruben Raising believed in the driving tenet that ‘the packaging should save more than it should costs’. He initiated the development of the tetrahedron shaped package. His fundamental idea was to form a tube from a roll of plastic-coated paper, fill it with the beverage and seal it below the liquid level. In this way the life shelf of the liquid could be increased a hundred fold. Aseptic technology is Tetra Pak’s most outstanding innovation. It keeps even the most perishable liquid foods fresh, tasty and nutritious for months, without refrigeration or added preservatives. They invented the technology in the 1960’s and have continued to develop it ever since. From this humble beginning it has become one of the world’s largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products.

In 1991, at the behest of its business customers Tetra Pak expanded from packaging into liquid food processing equipment, plant engineering, and cheese manufacturing equipment. Today, it is an international company able to provide integrated processing, packaging, and distribution line and plant solutions for liquid foods manufacturing. The company has 77 marketing companies across the world, 59 packaging material plants including licensees, and 12 packaging machine assembly factories. The company has 20 150 employees and achieved in 2001 a net sales of EUR 7.65 billion. Tetra Pak products are now sold in more than 165 markets.

Packaging

Tetra Pak is no longer only synonymous with liquid-food cartons. They now supply hundreds of different types of ambient, chilled and plastic packaging, from cartons to EBM and PET bottles with multiple packaging options. They also deliver around 89 billion units of different types of packaging to more than 165 countries and have experience in packaging almost every type of product, in almost every climate and in almost all conditions.

Product examples

Tetra Brick Aseptic packages have a rectangular brick shape and are specifically designed to be stacked on the European pallet. It exists in four different formats: Baseline, Midline, Squirreling and Slimily. The basic Tetra Brick Aseptic technology is the same one used to produce Tetra Classic Aseptic, Tetra Prism Aseptic, Tetra Wedge Aseptic and Tetra Finn Aseptic packages.

Tetra Recant is a carton-based processing and packaging system for retorted food developed by Tetra Pak. Using retorting technology or in-container sterili