Marketing Essays
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Marketing Essays & Related Services
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Case Study: The Mars Company
Example essay. Last modified: 8th May 2017
1.0 Introduction This essay is to analyze an international company and The Mars bar as a product is chosen. It is a massive chocolate manufactory in the United Kingdom. Also, I would like to choose UK...
Case Study: The Wedding Project
Example essay. Last modified: 3rd May 2017
One of the most significant days in a person’s life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate planning is required. And when it comes to wed...
Casella Wines Case Study
Example essay. Last modified: 18th Apr 2017
Casella wines completive generic strategies correctly identified and substantiated reasons given in analysis of appropriateness. The wine industry in US in 2001 was highly competitive. The wine indust...
Cases In Global Business Environment
Example essay. Last modified: 15th May 2017
The modern market endures a huge of competition between firms. Some of them reach to the peak by covering all side in a country where have begun, so an alternative is needed according to situation. Fi...
Cat Food Industry In The UK
Example essay. Last modified: 1st May 2017
By using environmental analysis, it is possible for organizations to recognize existing opportunities and threats for companies, define strategies to best utilizing opportunities and also to minimize ...
Catering Industry | Marketing Essay
Example essay. Last modified: 4th May 2017
Catering Industry is a very wide industry, it has been categorised in different food outlets which are based on the nature of the demand, availability of place, availability of raw material and size o...
Celebrity Endorsement And Its Impact On Sales
Example essay. Last modified: 21st Apr 2017
Results show that celebrity endorsement has a large impact on purchase intention and is infact a causal factor based on the data obtained through this research. All three factors are said to positivel...
Celebrity Endorsement Impact on Brand
Example essay. Last modified: 30th Jun 2017
In today’s world, an average consumer is bombarded with marketing communication tools like images in newspapers and magazines; they also see and hear advertisements on a number of billboards, te...
Celebrity Endorsement In Malaysia Marketing Essay
Example essay. Last modified: 1st Jan 2015
Advertising started to play an active role in advertising when it came to the development of society in the economy in the early 1930s. Celebrities acted as spokesperson, in order to advertise and pro...
Celebrity Endorsements
Example essay. Last modified: 18th Apr 2017
In the Beauty sector industry, L’Oreal ranks on the top amongst the other brands, and has also undertaken many celebrity endorsements (Wang W.S, 2006). To comprehend the influence of celebrity e...
Celebritys Endorsement: An Effective Advertising Strategy
Example essay. Last modified: 27th Apr 2017
Endorsers are a person who have high public recognition and use that recognition to represent one or more consumer products by appearing in an advertisement (McCraken, 1989). Companies use the popular...
Cemex Is A Global Construction Solution Marketing Essay
Example essay. Last modified: 1st Jan 2015
CEMEX is a global construction-solution organization that provides product a consistently high quality and reliable service to customer. CEMEX is advance in the well-being of how they serve via their ...
Centralised or Decentralized International Market Strategy
Example essay. Last modified: 27th Apr 2017
Today, centralised and decentralized marketing strategies are mainstream trends in the contemporary business environment. Many companies operating internationally tend to use either centralised or dec...
Ceylon Tea Services Plc Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction Ceylon Tea Services PLC which is a subsidiary of MJF group, is engaged in the manufacture, export and marketing of tea bags and packets under the brand name Dilmah. The company exports it...
Challanges of Social Media Influencers as Marketers
Example essay. Last modified: 8th Feb 2020
Social Media Influencers as Marketers: The Pressures of it All As society grows to be more and more dependent on technology, our attachment to social media has grown. From duck-fac...
Challenges And Opportunities In Our Borderless World Marketing Essay
Example essay. Last modified: 1st Jan 2015
A radically new world is taking shape from the ashes of yesterday’s nation-based economic world. To succeed, one must act on the global stage, leveraging radically new drivers of economic power ...
Challenges Faced By Adidas In Distribution Area Marketing Essay
Example essay. Last modified: 1st Jan 2015
With increasing globalization and evolving technological advancements today, the function of physical distribution is not as it was in past. Today, the transport and distribution area has evolved sign...
Challenges faced by Boutique hotels
Example essay. Last modified: 1st Jan 2015
Boutique hotels are origin from the major centralized cities of United Kingdom and North America such as London and San Francisco and New York in the 1980’s. A boutique hotel may be small but i...
Challenges Faced by IKEA
Example essay. Last modified: 10th Aug 2021
Today customization and new product in market is very important due to customer demanding for more and consumer market is changing faster. (Cox and Alam 1998) IKEA has strong ideas in customizing its product to suit the tastes of local markets because IKEA does all the analysis before venture to other country markets. ...
Challenges Faced By Kodak Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
George Eastman Kodak Company developed the first snapshot camera in 1888.In 1889, Eastman and his chemist perfected the transparent roll of film, made it possible for the development of Thomas Edisons...
Challenges facing Netflix in VOD market
Example essay. Last modified: 4th May 2017
One of the main issues that Netflix is forced to contend with as they enter the emerging VOD market is the ever present threat of competition. These competitors include stand alone sites such as Vongo...
Challenges in the Cereal Market
Example essay. Last modified: 26th May 2017
The purpose of this report is that to let the readers know the challenges and competition in Cereal and Snacks of UK and rest of the world. This report is sculptured on Kellogg’s the market lead...
Chanel is the luxury brand for fashion accesories
Example essay. Last modified: 1st Jan 2015
Introduction Chanel is the luxury brand for fashion accessories, jewellery, watches, makeup product, fragrances and skin care (Vicente J. Casanova, 2010). The purpose of this report is to share the cu...
Change Management Of Starbucks
Example essay. Last modified: 30th May 2017
The current international situation for Starbucks seems to be part of their business and the reorganization of an emerging proved by become so his goal of becoming a world leader in a difference in pe...
Changes in brand image of Toyota
Example essay. Last modified: 1st Jan 2015
Toyota is one of the top car brands from Japan. They have been one of the biggest automakers in the world. They have been producing automobile for the past 60 years. They have put their brand in the s...
Changing Advertising Trends in Pakistan
Example essay. Last modified: 8th Sep 2021
This research study unveils trends of advertising in Pakistan and to reflect and monitor the evolution of trends in the dynamic Pakistani advertising industry, a research study has been designed and conducted to analyze various insights linked to advertising agencies, marketers and media planners operating in Pakistan and their inter-relations and preferences in planning, developing and implementing advertising....
Changing Business Environment For The Nokia Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
1. Introduction- Nokia: This project describing the Nokia changing environment for the last five years. Using different tools and models the Nokia company handset explaining and comparing their busine...
Changing Business Environment of Tata Motors
Example essay. Last modified: 3rd Jan 2018
Executive Summary: Business Environment is the key factor which determines the success and failure of a business. If an organisation has a prior knowledge about its business environment and take strat...
Changing Customer Needs And Aspirations
Example essay. Last modified: 1st May 2017
In today’s global marketplace, managers face many challenges to meet changing customer needs and aspirations. It has become the concept of customer service in recent times is more complicated be...
Changing Marketing Paradigm In Service Marketing
Example essay. Last modified: 1st Jan 2015
It has been argued that we are in the midst of a revolution that is changing marketing. There are various underpinning factors like the new consumers, the new market, nature/structure of competition, ...
Changing Pattern of Consumer Behaviour
Example essay. Last modified: 17th Jul 2017
Today organizations need a deep insight into consumer behaviour and its changing patterns in order to survive in the market place. Large organizations have highly trained individuals recruited to coll...
Channel And Market Share Analysis Of Samsung
Example essay. Last modified: 5th May 2017
As active socio economic changes sweep across India, the country is attending the creation of many new markets and further development of existing ones. Indias end user market is riding the crown of t...
Channels Of Distribution Analysis
Example essay. Last modified: 1st Jan 2015
Distribution of products constitutes an important element of marketing mix of a firm. After development of the product, the entrepreneur has to decide channels or routes through which the product will...
Channels Target Markets Research Marketing Essay
Example essay. Last modified: 1st Jan 2015
In the past few years, European and American luxury markets have been weak because of economy risk. But Chinese luxury market has a steady growth and there are some new emerging markets like Brail, Ru...
Characteristics Affecting Consumer Behaviour
Example essay. Last modified: 4th May 2017
Consumer’s buying behaviour has been comprehensively researched by marketers in order to understand how, what and why customers buy products and on what are the basis of their decisions. The fun...
Characteristics Of Business To Business Markets Marketing Essay
Example essay. Last modified: 1st Jan 2015
Business to Business Marketing is defined where one business markets products or services to another business for use in that business or to sell on to other business for their own use (Wright, 2004)....
Characteristics Of Cosmetics Industry In Thailand Marketing Essay
Example essay. Last modified: 1st Jan 2015
Customer satisfaction is the overall performance evaluation of products and services which customers are offered to date (Johnson and Fornell 1991). Tse and Wilton (1988); Yi (1990) defined that the c...
Characteristics Of Porter's Five Forces Model
Example essay. Last modified: 5th Nov 2020
This report aims to discuss the characteristic of Porter’s Five Forces model which had greatly contributes to strategic management. Porter (1980) sees competition in an industry being governed b...
Characteristics Of Services Influence A Service Marketing Essay
Example essay. Last modified: 1st Jan 2015
This essay critically discusses how the characteristics of services influence international expansion of service organisations. It will shed light on the definition of service and its categories, foll...
Characteristics Of Typical Chinese Management Model In Chinese Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction For ‘family business’, there is a long history of world-wide family business and the first well defined family firm appeared in manufacturing in the United States between the ...
Chenab Group Analysis Marketing Essay
Example essay. Last modified: 1st Jan 2015
Executive Summary: ChenOne is operating its stores in sixteen locations all over Pakistan. It’s the market leader in its category. In very short span of time it has occupied a distinctive place ...
Chevrolet brand analysis
Example essay. Last modified: 5th May 2017
Arguably, some have continuously emphasized that Chevrolet might not have probably been started in the United States of America, but given its associated innovative linkage with the American giant ca...
Child Labour In Bangladesh
Example essay. Last modified: 27th Apr 2017
INTRODUCTION TO LEVIS STRAUSS & CO. Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world’s largest brand-name apparel marketers with sales in more...
Chinese beer market: Competitor analysis & marketing
Example essay. Last modified: 4th May 2017
Chinese Beer Market Competitor Analysis & Marketing Planning Quick Overview: Aire Valley Breweries plc,a UK brewing company that manufactures premium bottled beers,lagers and stouts. Quick glance...
Chinese Tea and British Tea
Example essay. Last modified: 20th Apr 2017
Research Proposal Comparative Study on the International Competitiveness of Chinese Tea and British Tea 3. Aims and Objectives: This dissertation is going to explore the differences in the internatio...
Chips Food Industry: Marketing Analysis
Example essay. Last modified: 22nd May 2017
Integrated marketing communication program for CHIPS: Executive summary: Various CHIPS industry such as Lays, Uncle chips, and fun pop etc. design various integrated marketing program. Although com...
Chocolate Industry Analysis
Example essay. Last modified: 6th Jun 2017
“Marketing is the process by which customer needs are anticipated and identified. Ways are found of meeting those needs at a price that consumers are prepared to pay and which allows the busines...
Citi Trends Retailing Mission Marketing Essay
Example essay. Last modified: 1st Jan 2015
Citi Trends is a clothing retail store that caters to urban families. Their anchor in the market according to the establishment is that "Citi Trends, Inc. is a value-priced retailer of urban fashion a...
Citizen Watches Japan Marketing Plan
Example essay. Last modified: 13th Jun 2017
The intention of writing a marketing plan is to give a detailed report of our new product in the market. I select the company CITIZEN WATCHES JAPAN, because the sale of this company goes down continuo...
City Furniture And Mattress Case Analysis
Example essay. Last modified: 25th Apr 2017
City Furniture and Mattress has had a great deal of success for several years up until recently. However, due to several external and internal challenges, Rajeev Singh, the majority owner of the comp...
Clarks Shoes Business Analysis
Example essay. Last modified: 5th Jun 2017
Clarks Shoes is the manufacturer and retailer of Shoes at UK. This particular area badly needs an upscale shoe store for everyone because the current stores have an inadequate selection. Clarks Shoes ...
Classification Of Marketing Research Designs
Example essay. Last modified: 1st Jan 2015
A research design is a model or blueprint for concluding the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing resear...
Classifications Of Consumer Durables Marketing Essay
Example essay. Last modified: 1st Jan 2015
The consumer durable market is mostly defined by hard goods , often termed as durable as their expected life span is at least three years.Driven by huge middle class population of India with access t...
Cleartrip Company Analysis
Example essay. Last modified: 1st Jan 2015
Simple: Simplicity is a religion at Cleartrip. Simplicity policy:”If we’re not the easiest place to search and book your travel, feel free to give us a piece of your mind.” Comprehe...
Climate And Culture At Tata Motors Marketing Essay
Example essay. Last modified: 1st Jan 2015
Presently planning for establishing a new plant at Indian roads. TATA Motors, the first company with having over more than million Stock Exchange in September company having operations lining in year ...
Close Up Is A Popular Brand Of Toothpaste Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: Close-up is a popular brand of toothpaste in India and is marketed by Unilever. Unilever is a well FMCG company in Indian markets. It has an experience of around 50 years and has the fai...
Club Med Is The Biggest Tour Operator Marketing Essay
Example essay. Last modified: 1st Jan 2015
This report analysed how Clud Med is able to create value proposition to its consumers by adopting a total perceived quality model that is aligned with its corporate image of providing higher service ...
Co Branding Theory And Practice
Example essay. Last modified: 18th Apr 2017
Abstract Co-branding is considered as a common approach for mutual partners to broaden the existing or a new market to generate profitable revenue. This project focuses on analyzing benefits, risk...
Coca Cola And Its Activities Marketing Essay
Example essay. Last modified: 1st Jan 2015
Abstract This report takes the reader through Coca-cola and its activities and how it has been able to maintain sales despite the economic recession. It examines how three aspects of consumer behaviou...
Coca Cola And Pepsi Cola Brand In Pokhara Marketing Essay
Example essay. Last modified: 1st Jan 2015
Marketing is the process of meeting customers’ needs profitably. It is the bridge between producers and customers. It involves flow of goods and services from producers to consumers. American ma...
Coca Cola Company Management Marketing
Example essay. Last modified: 1st Jan 2015
Marketing management is very core subject for every business in today’s competitive world because it leads the company towards the righteous path of success and it also offers several options of...
Coca Cola Company Operations Pakistan Marketing Essay
Example essay. Last modified: 1st Jan 2015
INRTODUCTION The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through ...
Coca Cola Entering Chinas Market Marketing Essay
Example essay. Last modified: 1st Jan 2015
One way to analyze China’s culture is to look at their Hofstede score. Hofstede is the name of a system that rates countries on a scale across five different work related values: power distance,...
Coca Cola Entry Methods and Strategy Analysis
Example essay. Last modified: 12th Jan 2018
Introduction Since the Coca-Cola was formulated by pharmacist Dr. John Stith Pemberton in Jacob’s Pharmacy in Atlanta, Georgia in the U.S., passing by 140 years it became the world’s large...
Coca Cola Entry Strategies In To Mexican Market
Example essay. Last modified: 4th May 2017
Mexico is a North American Country and it is a world’s major emerging economy. Mexican economy consists mainly of private manufacturing and services. However, in the year 2003 acquisition of Pan...
Coca Cola In Egypts Market Marketing Essay
Example essay. Last modified: 1st Jan 2015
“The Coca-Cola Company is established in 1886 by the pharmacist Dr. John Pemberton in Atlanta, in the beginning it was sold as a medicine. The Company registered its trade mark in March 27, 1944...
Coca Cola New Product Analysis
Example essay. Last modified: 17th Jul 2017
The Coca-Cola Company’s core undertaking is to benefit and refresh everyone it reaches. Founded in 1886, we are the world’s leading manufacturer, marketer, and distributor of non-alcoholic...
Coca Cola Situational Analysis
Example essay. Last modified: 5th Jul 2017
We can all proudly say for a beverage brand like Coca-Cola that nobody is unaware of it in the entire globe as it has surely become a household name for all of us. It would be interesting for us to kn...
Coca Cola's Strategic Management Process
Example essay. Last modified: 9th Jan 2018
In 1886, John Pemberton was able to make replacement product of alcohol by adding CO2 with sugar and other components such as caffeine and cocaine named the mixture Coca-Cola. He may have been inspire...
Coca Colas Entry Strategies Into The African Market Marketing Essay
Example essay. Last modified: 1st Jan 2015
Coca cola’s entry strategies into the African market. The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in th...
Coca Colas Operations In China Marketing Essay
Example essay. Last modified: 1st Jan 2015
“Coca Cola’s operations in China evolved in response to its experiences in the Chinese market, the objectives of its partners and the Chinese government and changes in FDI regulations̶...
Coca-Cola and Pepsi Marketing Failures
Example essay. Last modified: 30th May 2017
Coca-cola may be considered to have had one of the biggest brand failures in all times, but its long standing and arch rival Pepsi, also had its relative share of marketing mishaps. Consider the case ...
Coca-Cola Communication Effective Communication Communication Channels
Example essay. Last modified: 1st Jan 2015
One of The Coca-Cola Company’s core values is to “support and strengthen our communities” and Coca-Cola has taken a unique and innovative approach to local communities through the de...
Coffee Bean & Tea Leaf: Marketing Mix
Example essay. Last modified: 12th Jan 2018
The Coffee Bean & Tea Leaf, a very popular organization around the world. It is started in 1963 and created by Herbert B. Hyman and Mona. Herbert B. Hyman is the founder of gourmet coffee in Cali...
Coffee Bean And Tea Leaf | Evaluation
Example essay. Last modified: 19th May 2017
The Coffee Bean & Tea Leaf is actually considerably a worldwide high end coffee shop because it does providing the high quality products especially the most famous – coffee. Of course, by e...
Coffee Bean And Tea Leaf: Marketing
Example essay. Last modified: 25th Apr 2017
IntroductionQ1 The Coffee Bean & Tea Leaf have been established since 1963 founded by Herbert B. Hyman, due to his great dedication in finding and serving the best coffee and tea in the world it ...
Coffee Culture In Malaysia Marketing Essay
Example essay. Last modified: 1st Jan 2015
Malaysia has a strong coffee drinks culture. A survey showed that the average Malaysian drinks 2.38 cup of coffee daily. Coffee drinking culture has been cultivated by the continued expansion of retai...
Coffee Shop Business Plan
Example essay. Last modified: 1st Jan 2015
Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet y...
Coffee Shop In Singapore Marketing Essay
Example essay. Last modified: 1st Jan 2015
This business report aims to provide in detail the information of an investor as well as the basic strategic business plan that necessary for operating and establishing initially of One Shot coffee sh...
Coffee Supply Chains And Operations Growers Marketing Essay
Example essay. Last modified: 1st Jan 2015
ABSTRACT The Coffee Supply Chain is a detailed process that is difficult to encapsulate. It is this paper’s aim to identify several of the supply chain operations characteristics that are criti...
Coke and Pepsi Learn to Compete in India
Example essay. Last modified: 1st Jan 2015
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? ...
Coke Vs Pepsi In The Twenty First Century Marketing Essay
Example essay. Last modified: 1st Jan 2015
The article “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” is about the “love-hate” relationship between the two largest cola companies of America, as they fi...
Cold Room Business In Ogba Lagos State Nigeria Marketing Essay
Example essay. Last modified: 1st Jan 2015
The Nigerian economy has gone through different phases from the military era to the present civilian administration. Nigeria has an emerging economy that has always been appealing to prospective inves...
Colgate Competitor Analysis
Example essay. Last modified: 10th Jul 2017
It all began in 1806, when soap was commonly made at home; William Colgate had the genius idea to start selling individual portions of starch, soap and candles. This business was born on Dutch Street,...
Colgate Marketing Plan analysis
Example essay. Last modified: 1st Jan 2015
Colgate has realised the significance of marketing plan in its 200 years of existence. This is essential towards understanding the business plans, aims, and communicating the company’s horizon w...
Colgate Palmolive Industry Position
Example essay. Last modified: 26th May 2017
Colgate-Palmolive is recognized as the worlds leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits...
Combines Michael Porters Generic Competitive Strategies Marketing Essay
Example essay. Last modified: 1st Jan 2015
IKEA achieves competitive advantage under the cost leadership strategy by producing at the lowest possible cost. Wherever possible, under this strategy IKEA will reduce costs at every stage of the va...
Commercial strengths and weaknesses of Nike
Example essay. Last modified: 1st Jan 2015
Nike has both commercial strengths and weeknesses.However, in the 50 years the Nike has been in production; it has shabby the majority face up to. For its unconventional person days as an nonentity sp...
Commonwealth Bank Is An Australia Based Bank Marketing Essay
Example essay. Last modified: 1st Jan 2015
Commonwealth Bank is an Australia-based bank (CBA). CBA was founded in 1911 by the Australian Government and its privatization was completed in 1996 before ANZ and NAB [i] , CBA along with its subsi...
Communicating To Children: Pester Power
Example essay. Last modified: 5th May 2017
Power’: Several studies have suggested that the utilisation of advertising to children is a powerful route to influence adult purchasing through requests and demands for certain products that ma...
Communication in Banking Sector
Example essay. Last modified: 21st Jul 2017
Developing a proper communication strategy in a banking sector must be built in the context of the customers expectations. In the current time, banking organizations are no longer interested in develo...
Communication issues in international marketing
Example essay. Last modified: 1st May 2017
Marketing communications refers to the presentation and exchange of information with various stakeholders and organization to arrive at specific results. Not only is the purpose of marketing communica...
Communication objective and strategy of starbucks
Example essay. Last modified: 1st Jan 2015
In setting the communication objective of Starbucks are playing important that are advertising and other integration marketing communication tools. Which is applying to present the business to solve t...
Communication Processes In Adidas
Example essay. Last modified: 1st May 2017
The project illustrates communication process in Adidas, which is used to group and give out information and managerial data. The principle of this report is to assess Addidas in the existing process...
Communication Strategy: The Benetton Group
Example essay. Last modified: 10th May 2017
Benetton, the Italian retailer was engaged in the manufacturing and distribution of clothing, undergarments, shoes, cosmetics and accessories. Benetton also licensed its brand name to various manufac...
Community Relations of MAS holdings
Example essay. Last modified: 11th Jan 2018
In any company, the greatest challenge is managing the business. To support this end, a companys relationship with the community plays a pivotal role. In terms of corporate social responsibility MAS H...
Company analysis for Zara
Example essay. Last modified: 1st Jan 2015
Strengths “Zara is a very powerful brand and influential in overseas markets as America, Asia, Europe and Africa” (according to article Best Global Brands 2010, 14 Sep 2010).”Zara ne...
Company analysis of ASOS
Example essay. Last modified: 1st Jan 2015
ASOS was first launched in June 2000 under the name of ‘As seen on screen’ by Nick Robertson (asos.com, 2010) which was later renamed ASOS in 2003.. The original idea of the company was an...
Company analysis of HSBC
Example essay. Last modified: 1st Jan 2015
HSBC is one of the largest banking and financial organization in the world, headquartered in London. HSBC’s international network comprises around 8,000 offices in 87 countries and territories i...
Company analysis of IKEA
Example essay. Last modified: 1st Jan 2015
“The IKEA vision is to create a better everyday life for the many people. We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low th...
Company Analysis of Old Chang Kee
Example essay. Last modified: 1st Jan 2015
Old Chang kee which is based in Singapore engaged in the manufacturing and distribution of food products in Singapore, Malaysia and Republic of China. It is famous for its Curry Puff and later diverse...
Company analysis of Starbucks Coffee Malaysia
Example essay. Last modified: 1st Jan 2015
The company chosen for the case analysis and evaluation is Starbucks Coffee Malaysia Company. The company is chosen for the reason of its well establishment in food and beverages industry and business...
Company Analysis Of Tony And Guy Hairdressing Salon
Example essay. Last modified: 1st Jan 2015
Tony and Guy hairdressing salon is a multinational corporation, which deals with hair care business. The company has not only competent management team but also qualified, dedicated and committed. The...
Company Analysis Of Unilever
Example essay. Last modified: 27th Apr 2017
Unilever is an Anglo Dutch multinational corporation that owns many of the worlds consumer product brands in foods beverages cleaning agents and personal care products. Unilever was created in 1930 b...
Company analysis on giant hypermarket malaysia
Example essay. Last modified: 1st Jan 2015
This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia...
Company and market analysis for Giorgio Armani
Example essay. Last modified: 1st Jan 2015
Giorgio Armani, 74, is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani, one of the world’s leading fashion and lifestyle design houses, with...
Company and market analysis for Uncle Toby's Company
Example essay. Last modified: 3rd May 2017
The Uncle Toby’s Company has a long and vibrant history, having gone through several name, location and ownership changes to get it to where it is today. The Uncle Toby’s Muesli Bars is th...
Company and market analysis of hindustan motors limited
Example essay. Last modified: 1st Jan 2015
Hindustan Motors Limited is ancestor to all automobile manufacturing companies of India. It was established in 1942 before India’s independence. It was a flagship company of C.K. Birla group. In...
Company and market analysis of hyatt regency hotels
Example essay. Last modified: 1st Jan 2015
The Hyatt Regency is delegate of the five star brand .Hyatt Regency encompass the full selection of hotel types, with person properties offering a full range of skilled services and dining options cu...
Company and market analysis of lindt
Example essay. Last modified: 1st Jan 2015
In the past 15 years, Paris exposition of chocolate, chocolate is high-grade to global display window. This chocolate panel powerful: chocolate exposition of the famous director, master Pierre Herme J...
Company and market analysis of Nokia
Example essay. Last modified: 15th May 2017
Nokia Corporation has been known well as the world’s No.1 manufacturer of mobile phones. The head-quarter of Nokia Corporation is located in Finland and it is quite active in electronic industry...
Company and market analysis of polo ralph laurent
Example essay. Last modified: 1st Jan 2015
Singapore is the home of the global luxury lifestyle brand’s first luxury boutique in Southeast Asia as well as shopping paradise with many shopping areas to explore and satisfy every style and ...
Company and market analysis: Dell
Example essay. Last modified: 16th May 2017
In this assignment we would analyse the DELL Inc, that how marketing plan supports strategic objectives by explaining its strategy that impacts on its marketing plan, identify components of marketing ...
Company and market overview of Tesco
Example essay. Last modified: 13th Apr 2017
Tesco is a global grocery and general merchandising retailer, operating more than 4,000 stores worldwide today. In UK alone, Tesco has such a huge business with over 2,200 stores with various formats ...
Company background and history of Toyota
Example essay. Last modified: 1st Jan 2015
The assignment briefly describes about the background and the lines of business of the company. This is Toyota. Further Toyota motors strategically factors were described to its extent. The mission st...
Company background and market analysis of Emirates airlines
Example essay. Last modified: 1st Jan 2015
Through all the researches which have been made, it is found that Emirates is one of the high class carriers among all airlines in the world. To further understand this fact, Emirates has been evaluat...
Company Background And Market Analysis Of Mcdonalds
Example essay. Last modified: 1st Jan 2015
McDonald’s is the leading global foodservice retailer and the world’s largest chain of hamburgers fast food restaurant. It is founded in year 1955 by Ray Kroc. McDonald’s serves more...
Company background and overview of Coca Cola
Example essay. Last modified: 1st Jan 2015
Coca-Cola is one of the world famous and largest brands in beverages industry. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has sin...
Company objectives overview of pak electron limited
Example essay. Last modified: 1st Jan 2015
Pak Electron Limited (PEL) is one of the best manufacturer company of electrical goods in Pakistan. It was established in the year of 1956 in technical collaboration with M/s AEG of Germany. In 1978 c...
Company On Cadbury
Example essay. Last modified: 1st Jan 2015
As a result of our report, we have come to discover that there are various forces that affect the environment that is Cadbury and Freddo Frog, including political, economical, socio-cultural, ...
Company Operates Four Harmonizing Strategic Business Groups Marketing Essay
Example essay. Last modified: 1st Jan 2015
From easy first phase as an instant noodle manufacturer, Indofood has been gradually malformed to turn out to be a Total Food Solutions band with operations in all stages of food industrialized beginn...
Company Overview And History Of American Eagle Outfitters Marketing Essay
Example essay. Last modified: 1st Jan 2015
American Eagle Outfitters (AEO) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, versatile clothing for 16- to 34-year-olds, providing high-quality merchandis...
Company overview and market analysis for Audi
Example essay. Last modified: 1st Jan 2015
Audi, this Germany brand was found by August Horch in 1899. Since this motor company established, Audi has been designing and manufacturing Audi cars in innovation and future conception. Today, Audi h...
Company overview and market analysis for pepsico
Example essay. Last modified: 1st Jan 2015
PepsiCo Inc. is the world’s second largest soft drink brand and the world’s largest potato chips manufacturer. In this report, we will be analysing PepsiCo Inc.’s marketing strategie...
Company overview and market analysis of BMW
Example essay. Last modified: 1st Jan 2015
The automobile industry has had a turbulent ride in the past few years due to economic conditions. Fierce competition and globalization has made manufacturers strive for their market shares. Customers...
Company overview and market analysis of halfords
Example essay. Last modified: 1st Jan 2015
Halfords has been around in bicycle market for many decades now, with a sound financial position and growing market , it is regarded as a renowned brand in UK. Halfords has attain significant achievem...
Company Overview Natures Secrets Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction I am R.H.F.Nuzla, a BABM student of Cardiff Metropolitan University. This assignment asks to critically evaluate the negative and positive influences of home and host country cultures on ...
Company overview of ben and jerrys
Example essay. Last modified: 1st Jan 2015
Ask a girl this question, “Who are the only two trustworthy men that will never let you down and will always be there when you need them?” – Ben & Jerry. No, Ben & Jerry ar...
Company overview of Digicel
Example essay. Last modified: 4th May 2017
Digicel is a mobile phone network or telecommunications provider owned by Irishman Mr. Denis O’Brien. It currently operates in over twenty-six countries within the Caribbean and Central America ...
Company overview of IKEA
Example essay. Last modified: 1st Jan 2015
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest furniture retailer, recognised for its Scandinavian ...
Company overview of levi strauss and co
Example essay. Last modified: 1st Jan 2015
Levi Strauss & Co. says 
”Our corporate values are the foundation of our company and define who we are. They underlie how we compete in the marketplace and how we behave, our values a...
Company overview of levis
Example essay. Last modified: 1st Jan 2015
Levi’s is a privately held clothing company known worldwide for its ‘Levis’ brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, (Kingdom o...
Company overview of morrisons supermarket
Example essay. Last modified: 1st Jan 2015
Morrisons was established in the year 1899 by William Morrison in Bradford and taken over by Sir Ken Morrison, who took over operation and scaled up the company performance to becoming the fourth larg...
Company overview of procter and gamble
Example essay. Last modified: 3rd May 2017
The company bought the rights to the word ‘Fairy’ and launched the first all-purpose soap in 1898. Fairy remains one of the best-known household product names to this day. In 1930, P&...
Company overview of PROTON
Example essay. Last modified: 1st Jan 2015
PROTON is a Malaysian automobile manufacturer headquartered in Shah Alam, Selangor. Its name is a Malay acronym for Perusahaan Otomobil Nasional (English: National Automobile Enterprise). It was esta...
Company overview of Srilankan airlines
Example essay. Last modified: 1st Jan 2015
There is a dominant change in Airlnaka in the air travel industry where as consumers are important into value chain. Lump sum of revenues flows from the air industry making it as the key generator of ...
Company overview of Tata Motors Limited
Example essay. Last modified: 5th May 2017
Tata Motors Limited was founded in 1945 and it is the most successful automobile manufacturing company in India. With Tata Group as its parent company and Ratan Tata as its CEO, Tata Motors has sold a...
Company overview of unilever
Example essay. Last modified: 1st Jan 2015
Unilever is one of the fast moving consumer goods (FMNG) in the world. They offer a wide range of products in food, beverages, personal care products and many more. The success story of Unilever can b...
Company overview: Astro All Asia Networks
Example essay. Last modified: 15th May 2017
Astro All Asia Networks is a Malaysia’s leading cross-media group with significance presence in DTH (Direct-To-Home) TV services, commercial radio and TV programming. The group encompasses of s...
Company profile and market analysis of Rimmel
Example essay. Last modified: 1st Jan 2015
In 1834, “The House of Rimmel” was created by Eugene Rimmel in Regent Street London, UK. Rimmel is the most selling cosmetic brand known as Rimmel London. The company is now owned by Coty,...
Company profile and SWOT analysis for Saravana stores
Example essay. Last modified: 1st Jan 2015
Saravana stores is a chain of retail stores located in the heart of Chennai, TamilNadu, India. It sells textiles, jewellery, vessels, leather goods and other wide range of products under one roof. It...
Company Strategies Wm Morrison Supermarket Marketing Essay
Example essay. Last modified: 1st Jan 2015
Background of Wm Morrison supermarket PLC Wm Morrison Supermarket Plc is the UK`s 4th biggest retail super market founded in 1899. The company distributes goods, owning and operating around 120 superm...
Companys Segmentation Target Market and Positioning
Example essay. Last modified: 1st Jan 2015
Market segmentation defined as a process of dividing a market into distinct group of consumers who have common characteristics, needs or behavior to selecting one or more segment to target with a dist...
Comparative Analysis of Advertising and Sales Promotion
Example essay. Last modified: 1st Jan 2015
Comparative role of sales promotion and advertising to overturn brand loyalty taking into consideration its important constructs like brand credibility, brand preference and brand commitment has not b...
Comparative analysis of BMW and TOYOTA
Example essay. Last modified: 1st Jan 2015
If you are looking for a used BMW, there is only one word you need to search for: Approved. With an Approved Used BMW, we take care of everything else: 12 month BMW Emergency Service cover in the UK a...
Comparative Analysis Of Icici And PNB Marketing Essay
Example essay. Last modified: 1st Jan 2015
In financial services, people are primarily bothered about security of their funds and default risks. After the year 1969, the deposits of banks increased more than 80 times as a result of the nationa...
Comparative Analysis of Marketing for Nikon
Example essay. Last modified: 10th Jan 2018
1. Introduction 1.1 Background With the remarkable improvement of people’s living standard, cameras have become necessities, and owing to their affordable price, many own cameras. Undoubtedly, c...
Comparative Analysis of Nike and Adidas
Example essay. Last modified: 9th Oct 2017
Adidas is the second largest company who manufactures sporting goods all over the world. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The compa...
Comparative Study Of Tesco Marketing Strategies And Activities Marketing Essay
Example essay. Last modified: 1st Jan 2015
Abstract The study focuses the marketing strategies adopt by the TESCO and its comparison with other manufacturing, business and non-profit organizations. It also looks into linkages between the opera...
Comparative Study of the Marketing Mix
Example essay. Last modified: 1st Jan 2015
ABSTRACT The research proposal that is going to be addressed is a “Comparative study of the marketing mix elements of price, place, promotion and product on the mid-range supermarkets SPAR and T...
Compare The Aims And Objective Of Different Businesses Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction: In this task, I will be explaining what aims and objectives are and why they are relatively important to small and large organisations. A Mission Statement is a statement which consists ...
Compare Two Companies In The Retail Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
This report is in order to indicate the different performance of the two companies in the same business area. The analysis will be divided into both financial and non-financial parts. In the financial...
Comparing alternative definitions of marketing
Example essay. Last modified: 18th Apr 2017
Marketing is the process of building consumer relation by promoting products and services obtaining reasonable profit as well as forecasting the future. In the process, consumer’s needs and requ...
Comparing British Airways With Virgin Atlantic Airways
Example essay. Last modified: 1st Jan 2015
Marketing is everywhere.formally or informally ,people and organizations engage in a vast number of activities that we could call marketing.(Philip kotler 2009) The assignment focuses on analyzing sum...
Comparing Costa and Starbucks
Example essay. Last modified: 18th Jul 2017
One of the biggest and fastest growing industries today is the coffee industry. This industry basically includes individual cafes, hotel cafes and retail chains. In this study, we shall be focusing on...
Comparing Newspaper Vs Radio Advertisements
Example essay. Last modified: 2nd Oct 2017
Body shock Ltd. is a nationwide chain of fitness centers with giving many facilities for their customers in most major towns in the UK. The Company CEOs and HR management believe strongly in the role...
Comparing performance of two retail companies
Example essay. Last modified: 1st Jan 2015
This report is in order to indicate the different performance of the two companies in the same business area. The analysis will be divided into both financial and non-financial parts. In the financial...
Comparison Between Bsnl And Airtel Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction of BSNL Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a public sector telecommunication company in India. Bharat Sanchar Nigam Ltd. formed in O...
Comparison Between Coca Cola And Pepsi Marketing Essay
Example essay. Last modified: 1st Jan 2015
For over the past substantial number of years, the Coca-Cola and Pepsi companies have been the two leading and competing companies as far as the selling of beverages is concerned. In respect to this, ...
Comparison of Aldi and Lidl
Example essay. Last modified: 9th Jan 2018
ABSTRACT The price war among supermarkets does really benefit the customers in recession time. But the major discount supermarkets like Aldi and Lidl cannot get the all grip on the retail markets as t...
Comparison of Business Model and Development
Example essay. Last modified: 9th Jan 2018
The growth and development in the field of information communication technology has more or less changed the buying preferences of consumers. Currently Tesco not only sells products through its physic...
Comparison of Cadbury India and Cadbury UK
Example essay. Last modified: 23rd Aug 2021
The Cadburys Inc has provided us a broader view of the chocolate category. The Cadbury chocolate is able to share with their market insights based on the unparalleled breadth of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionery business one of the most efficient in the world....
Comparison of Marketing Strategies in Banking Industry
Example essay. Last modified: 9th Jan 2018
1. Introduction There has been progress and advancement in the field of finance and business due to the widespread use of information technology. Banking Industry has proved that it is far ahead due t...
Comparison of Nandos and KRR
Example essay. Last modified: 11th Jan 2018
KRR is a rotisserie chicken restaurant that was founded in 1991 by country music singer Kenny Rogers and former Kentucky CEO John Y. Brown, Jr. More consumers are concerned about the healthy lifestyle...
Comparison of Traditional and Digital Marketing
Example essay. Last modified: 13th Oct 2021
A comparison of traditional marketing and digital marketing and the effectiveness of each of the strategies....
Compass Group: An Analysis
Example essay. Last modified: 15th May 2017
Introduction “Compass Group (Compass) is a foodservice organization, which provides food and vending services on its client’s premises. The group has operations in 90 countries worldwide. ...
Competetive analysis of Wine company
Example essay. Last modified: 1st Jan 2015
Mad housewife is a wine brand produced by Rainier Wine Company based in California (U.S.A). Rainier recognizes that wine should never threaten, nor make anyone think too hard about it, or even make s...
Competing Organizations In The Same Industry
Example essay. Last modified: 8th May 2017
“There is no one best way to create strategy, nor is there one best form of organization. Quite different forms work well in particular contexts. It is believed that exploring a fuller variety s...
Competition in the Automobile Industry
Example essay. Last modified: 26th May 2017
Although perfect competition cannot be possible as it is idealistic, but near to perfect competition industries do occur. We shall discuss the automobile industry in Pakistan. All those companies that...
Competition in the footwear industry
Example essay. Last modified: 1st Jan 2015
The Footwear Industry is a mature industry; it consists of giant players like Nike, Reebok, & Puma on one hand and millions of small retailers in the unorganised sector on the other. This indust...
Competition in the hotel industry
Example essay. Last modified: 17th May 2017
Hilton Hotels Corporation and Hyatt Hotels Corporation are global firms and operators of hotels, these two companies are in the same industry, hotel industry. Despite them being in the same industry a...
Competition in the sportswear industry
Example essay. Last modified: 1st Jan 2015
This report is about a competitive analysis watch based on competition in the sportswear industry, dominated by Nike Inc., followed by Adidas and Puma. The article with the title, Competition comes to...
Competitive advantage and the Dangote Group and MTN Nigeria
Example essay. Last modified: 1st Jan 2015
The efficiency and effectiveness of any firm is dependent on the activities of other companies, be it a competitor, a supplier of raw materials to the firm or the distributor of its finished goods. In...
Competitive Advantage In The Banking Industry
Example essay. Last modified: 25th Apr 2017
Online banking is a self service technology that is used by customers of the bank to carry out in real time activities such as, payment of bills, check account balance and transfer funds. It is worthw...
Competitive advantage of Dell and other technology companies
Example essay. Last modified: 1st Jan 2015
Dell’s competitive advantage is their direct customer focus and this has made the company one of the leading suppliers of technology and direct computer systems. Constant interaction with its c...
Competitive Advantage Of Vodafone Over Other Telecom Players Marketing Essay
Example essay. Last modified: 1st Jan 2015
INTRODUCTION A Company is said to have a competitive advantage if it can sustain a profit that exceeds the average of the industry .According to Michael Porter there are two basic types of competitive...
Competitive Advantages Of Big Bazaar India Marketing Essay
Example essay. Last modified: 1st Jan 2015
Strategic Planning is the backbone of any organization. Failing to plan is equal to planning to fail. Strategic planning will lead the company into success and will make a company to be prepared for t...
Competitive Advantages of Germany
Example essay. Last modified: 11th May 2017
Aerosil is a fumed silica product developed in 1942 by Degussa AG in Germany. The scientific name of fumed silica is Colloidial Silicon Dioxide. It is pure silicon dioxide, made from vaporized silicon...
Competitive Advantages Over Spaghetti House In Hk Marketing Essay
Example essay. Last modified: 1st Jan 2015
Abstract and aim By using “personal survey” questionnaire, 150-200 students of City University of Hong Kong will be asked, in order to find out the competitive advantage of Pizza hut and c...
Competitive analysis between coke and pepsi
Example essay. Last modified: 1st Jan 2015
EXECUTIVE SUMMARY This project is an extensive research on the marketing strategies of the two Cola giants Pepsi and Coca Cola. It covers an extensive survey and depicts all graphs, fact and figures o...
Competitive Analysis Of Porters Five Forces Model
Example essay. Last modified: 25th Apr 2017
1. Competitive Analysis of Porter’s Five-Forces Model Porter’s Five Forces model is a widely used approach to determine the strength of the competitive forces that will influence a compan...
Competitive Analysis of the Global Toy Industry
Example essay. Last modified: 16th Jan 2018
Welcome to the colorful world of teddy bears, singing dolls, miniature pianos that play nursery rhymes, battery operated cars and stuffed dogs and rabbits that walk, talk and shake hands. In one word...
Competitive Analysis: StarHub Singapore
Example essay. Last modified: 26th May 2017
A Competitive analysis on Singapore Consumers using StarHub Services compared to other telecommunication service providers available in Singapore. Analysis on Singapore’s well known telecommunic...
Competitive and marketing analysis for a Gym
Example essay. Last modified: 1st Jan 2015
Optimize gym will be a private business. The reason it will be a private business is because it has benefits. The benefits are that the gym will have limited liabilities and will be separate the busin...
Competitive Enviroment Of Mobilink Telenor
Example essay. Last modified: 27th Apr 2017
At the achievement of 100 million customers PTA has released interesting figures. A very obvious trend shows enormous growth of mobile density. Mobilink, Telenor and Ufone are currently giving each ot...
Competitive Environment For Proton Company
Example essay. Last modified: 1st Jan 2015
The first Malaysia national car is PROTON. The main competitor in Malaysia in term of automobile companies and affordable car is PERODUA. The competitive environment as we can see approximately in Mal...
Competitive Environment of the Motor Industry
Example essay. Last modified: 12th May 2017
In today’s modern society, owning a car to transport is no longer a distant issue with consumers worldwide. therefore business has a lot invested in the manufacturing sector and business vehicle...
Competitive Las Vegas casino and resort environment
Example essay. Last modified: 1st Jan 2015
World’s one of the major and leading resorts and casino company, MGM Grand, owns and operates 24 points within USA. In addition to MGM Grand’s properties in Nevada, Michigan and Missipi; t...
Competitive Positioning Of Nokia
Example essay. Last modified: 18th May 2017
INTRODUCTION Nokia Corporation is a brand for an international mobile phone manufacturing company. Nokia is one of the major dominant companies in the information technology industry, but as we all kn...
Competitive pressure of the Taj hotel group
Example essay. Last modified: 11th May 2017
The mean of the study is to explore and understand the current competitive pressure of the Taj Hotel group facing in the overseas market. It also explains the study with the theory and the marketing s...
Competitive Priorities Of Toyota Marketing Essay
Example essay. Last modified: 1st Jan 2015
In this assignment we will see the different philosophies, systems and approaches to the provision of quality and will also cover the Inventory Management, Supply Chain Management, and approaches of t...
Competitive Rivalry in Indian Telecom Sector
Example essay. Last modified: 16th May 2017
Telecom industry in India has undergone a revolution in the recent years and is ranked second worldwide in terms of having the largest telecommunication network, after China. Projection by several lea...
Competitive Strategies in UK Fast Food Industry
Example essay. Last modified: 1st Jan 2015
In last decade much has been discussed about the customer orientation, customer value management (CVM), customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric ...
Competitive strategies: British Airways
Example essay. Last modified: 10th May 2017
Key Messages In its Motto, BA commits to look after its customers as it says, “the world’s favourite airlines. We will take more care of you”. BA is known for its reliability, consistency, a...
Competitor Analysis And Contemporary Trends Starbucks Marketing Essay
Example essay. Last modified: 1st Jan 2015
The following report is an external analysis of Starbucks with the main focus on competitor analysis and investigating the contemporary trends in the hospitality industry. The formal and extensive inv...
Competitor Analysis of Hela Clothing
Example essay. Last modified: 1st Jan 2015
With the phasing out of the trouble times and difficult market conditions the Apparel Industry has become a challenging issue. The report comprises the recommendations how Hela can create new strategi...
Competitor Analysis Of Nokia Mobile Phone Marketing Essay
Example essay. Last modified: 1st Jan 2015
The main purpose of this report is to analyses the competitor of Nokia mobile phone. The report comprises main competitor of Nokia such as Samsung, LG and Motorola. Then the report discusses strength...
Competitor Analysis With Reference To Macro Factors Marketing Essay
Example essay. Last modified: 1st Jan 2015
Phase I of Puma’s long-term corporate development plan starts whereby the aim is to restructure the company and establish a solid financial footing. 1997 Phase II of PUMA’s long-term devel...
Competitor Orientation The Customer Orientation Marketing Essay
Example essay. Last modified: 1st Jan 2015
Marketing orientation is a marketing concept that how an organizations implemented it. Being customers led are less than being marketing orientated. Actually, being marketing orientated needs the full...
Competitors In The Restaurant Industry | Black Bull Bar and Restaurant
Example essay. Last modified: 18th May 2017
EXECUTIVE SUMMARY Company description: Black Bull Bar and Restaurant was founded in 2009 by Richard Van Der Zee. Richards’s mission statement for the company is to provide his customers with exc...
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