Marketing Essays
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Attitudes of customer towards online shopping
Example essay. Last modified: 1st Jan 2015
The aim of this project is to explore and analyse the different attitudes of customer towards on-line shopping around the world, also i will to find out some factors will affect customer’s attit...
Audi And Lamborghini: Analysis
Example essay. Last modified: 15th May 2017
The study aims at understanding the Company’s position in relations to its competitors, as well as working to identify a firm’s core competencies and other competitively distinct company r...
Audi Marketing Mix Analysis
Example essay. Last modified: 7th Jul 2017
The Audi history begins with a man called August Horch, and in 1899, he established the Company HORCH CO. He invented his first car in 1901. But in 1909 Mr. Horch leaves his company and founded anothe...
Audi: An Aspirational Brand
Example essay. Last modified: 4th May 2017
Audi AG is a German company founded by August Horch in 1910 is involved in designing and manufacturing luxurious automobiles and SUVs. Since its birth it has been serving technophiles and elite groups...
Australia Based Leading Upmarket Retailer Brands
Example essay. Last modified: 28th Apr 2017
David Jones Ltd (DJS) is one of Australia-based leading upmarket retailer brands. It currently operates 36 department stores and 2 warehouse outlets throughout Australian states and territories. DJS p...
Auto Parts and Service Company Business Plan
Example essay. Last modified: 1st Jan 2015
ABC will be participating in a growing market. After China join in the WTO, the price of cars keep going down. Since 2005, the price of cars has declined 10%-50% in China. It has become one of the lar...
Automobile Industry Is A Highly Diversifies Marketing Essay
Example essay. Last modified: 1st Jan 2015
Industry background Automobile industry is a highly diversifies sector which represent industries linked with the production, retailing, wholesaling and maintenance of automobile vehicles (Anavrekov, ...
Avon Business and Marketing Analysis
Example essay. Last modified: 7th Jul 2017
INTRODUCTION Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s ...
Avon Company Product Analysis
Example essay. Last modified: 1st Jan 2015
Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direc...
Avon Cosmetics Marketing And History
Example essay. Last modified: 1st Jan 2015
Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direc...
Awareness Of Water Purification Technologies Marketing Essay
Example essay. Last modified: 1st Jan 2015
Marketing is indeed an ancient art; it has been practiced in one form or other since the days of Adam and Eve. Marketing is a comprehensive term and it includes all resources and set of activities nec...
Axe Deodorant Body Spray Marketing Essay
Example essay. Last modified: 1st Jan 2015
One of many strategic business unit in which Unilever owns and manages is AXE. It utilizes a number of intermediaries to get its product from the manufacture to its valued customers. Unilever realizes...
Ayamas Food Case Study | Business and Marketing Analysis of Berhad
Example essay. Last modified: 14th Jun 2017
Speaking about business, the first thing that we will think about is making money or generating profit. Generally, we could say business never sleeps. Every owner of any kind of business would love to...
Baby And Child Care Products In India Marketing Essay
Example essay. Last modified: 1st Jan 2015
The baby and child care products market in India is valued at INR 6746.4 million at the end of 2011. The market has grown by 14% in current value terms in 2010-11 driven mainly by increased penetratio...
Background analysis of PADINI
Example essay. Last modified: 1st Jan 2015
PADINI started to operate its company in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. The PADINI Concept Store is a concept...
Background and analysis of Brand Equity
Example essay. Last modified: 1st Jan 2015
The concept of brand equity becomes popular around 1980’s and becoming more and more popular ever since then. It is closely related to brand loyalty and brand extensions which are significant in...
Background and decisions of BMW
Example essay. Last modified: 15th May 2017
BMW Company Background BMW cluster, headquartered in Munich, Germany, is one of the mainly victorious multi kind finest motor manufacturers in the globe. BMW is a German motor; motorbike and appli...
Background and future potential of electronic marketing
Example essay. Last modified: 1st Jan 2015
Describe the background, current and future potential of e-marketing, e-business model, e-marketing process, and different types of e-marketing strategies, contemporary strategic e-marketing issues in...
Background And Overview Of Tata Group
Example essay. Last modified: 1st Jan 2015
Tata Company was established by Jamsetji Nusserwanji Tata in 1868.At first he started trading company which deals with Opium in Mumbai. Then in 1877, he started Express mill a textile industry in Nagp...
Background information and SWOT analysis of DHL
Example essay. Last modified: 1st Jan 2015
Background information of DHL DHL is found in 1969 in San Francisco by three founders, Adrian Dalsey, Larry Hillblom and Robert Lynn. There had been three owners in DHL until 1998, Deutsche Post inves...
Background Information Of Malaysia Airlines Marketing Essay
Example essay. Last modified: 1st Jan 2015
1.0 Introduction . The objectives of this report is to present the findings of the strategic analysis conducted for Malaysia Airlines Company and recommend the key strategies that the organization sho...
Background Of Case Study Apple Inc
Example essay. Last modified: 21st Apr 2017
There are uncertainties in the modern world. Things change rapidly and differently according to the tastes and preferences of the general public and communities. These changes may be political, social...
Background Of Japanese Food Culture
Example essay. Last modified: 15th May 2017
The growing, rearing and processing of foodstuffs seems to have held a special fascination since the nineteenth century. Food and beverage industry has really growth and moving positively if compare t...
Background Of LG Electronics Inc
Example essay. Last modified: 25th Apr 2017
As the third largest conglomerate, or chaebol (Korean word for business conglomerates, Payer 2005) in South Korea, LG electronics company has employing more than 80,000 people working in over 115 oper...
Background Of Old Town White Coffee
Example essay. Last modified: 1st Jan 2015
The company was established in 1958 in Ipoh, Perak, Malaysia. Old Town white coffees history can be traced back to the incorporation of white cafe in 1999 ,with the intention to provide quality w...
Background Of Samsung Electronics Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Samsung Electronics is a South Korean multinationalelectronics and it has information technology headquarter in Samsung Town-Seoul. The assembly plants and sales networks are available in many co...
Background Of Volkswagen
Example essay. Last modified: 15th May 2017
The Volkswagen is the world leading automobile manufacturers and it is the largest carmaker in Europe. Volkswagen was based in Wolfburg, Germany and they have over 342,000 employees that able to build...
Bajaj auto limited company
Example essay. Last modified: 1st Jan 2015
Introduction Bajaj auto limited company is the biggest two wheeler manufacturing company in India actually this Bajaj company has a poor technology when enter in to the market that’s why this co...
Bajaj Two Wheeler Marketing Analysis
Example essay. Last modified: 16th Jan 2018
Bajaj Auto Limited (BAL) was recognized in 1945, firstly launching scooters and three wheelers a centre in the Indian market. In 1991 it’s properties of the Indian government rule on foreign imp...
Balanced Scorecard On Vodafone Group
Example essay. Last modified: 15th May 2017
INTRODUCTION TO THE BALANCED SCORECARD According to renowned writer and academic Peter Drucker, what gets measured gets managed, what is managed is done, and you cannot manage what you cannot measure....
Baltic and International Maritime Council (BIMCO)
Example essay. Last modified: 1st Jan 2015
BIMCO is an independent global transport organization, with a membership composed of ship owners, managers, brokers, agents and many other stakeholders with interests in the shipping business. As a ma...
Bang & Olufson Marketing Analysis
Example essay. Last modified: 18th Jul 2017
The aim of this report is to critically assess the marketing strategies of “Bang & Olufsen” considering their business in United Kingdom. It comments on the B2B and B2C products in br...
Bankinter Internet Customer Acquisition Strategy
Example essay. Last modified: 25th Apr 2017
Bankinter, a relatively small independent national bank, has a large presence on the Spanish market as an Internet financial services provider. It was the first bank in Spain to offer telephone, elect...
Barclays Bank Is An International Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Barclays Bank is an international company offering banking services to its clients and potential customers i.e. those with no account but transact with people with an account with Barclays. In banking...
Barco NV Analysis: SWOT, Position and Product Life Cycle
Example essay. Last modified: 12th Jan 2018
Barco NV is one of the top three global manufacturer, focused on expensive, high-quality products in a niche market. It focuses on the graphic projector, projector market has the greatest growth and i...
Barnardos As A Typical Non Profit Organization
Example essay. Last modified: 21st Apr 2017
Barnardos is a leading social welfare and charity organization in U.K. Its aim is to help abused, disadvantaged, and troubled children, young people and their families to build a better future. Its ...
Barriers To Online Shopping And Purchases
Example essay. Last modified: 1st Jan 2015
Despite the seeming incursion of the Internet into our lives many people still don’t shop online both non internet users and those that use the internet for other purposes, those who do shop onl...
Bata Company Analysis
Example essay. Last modified: 5th Jun 2017
Introduction / Back Ground Bata India is the leading and largest manufacturers of footwear in India, which is a part of Bata Shoe Organisation (BSO). Initially footwear was produced in handicrafts and...
BATA Pakistan Limited: History and Analysis
Example essay. Last modified: 22nd May 2017
As ‘Leather tanning / manufacturing’ (from raw to finish level) is my family business and my father has been dealing in this business since last two decades, that’s why I’ve se...
Beanos Cafe - Analysis
Example essay. Last modified: 6th Jun 2017
Beanos Cafe is one of the most thriving and trendy cafe chains in Egypt. It has branches all over the country, including Cairo, Alexandria, Giza, Sharm El Sheikh, Hurghada El Gouna Resorts, in additio...
Beats by Dre Marketing Analysis
Example essay. Last modified: 12th Apr 2019
Beats by Dre Premium Over-Ear Headphones for Millennial Audiophiles Marketing Audit Executive Summary Beats by Dre is a North American company, founded in 2008 by Dr. Dre and Jimmy Iovine, rece...
Behavior Towards Fast Food Mcdonalds In Malaysia
Example essay. Last modified: 20th Apr 2017
Chapter 1: Introduction Introduction 1.1.1 The Nature of Fast Food From French fries to Big Mac burger, fast food can consider as one of the food types that growing in a fast mode (Goyal et al, 2007)....
Behaviour of young people towards luxury products
Example essay. Last modified: 1st Jan 2015
Consumer behaviour ‘is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires...
Ben And Jerrys SWOT Factors
Example essay. Last modified: 1st Jan 2015
Ben and Jerry’s is the ice cream company which is having the production facility in Vermont and marketing and selling the ice-cream most of the countries in the world. Ben & Jerry’s s...
Benchmarking With Costa Coffee And Caffe Nero Marketing Essay
Example essay. Last modified: 1st Jan 2015
The organisation chosen for the report is Starbucks Corp. and the report would compare it with two similar companies, one being Costa Coffee and the other being Caffé Nero. The report would highlight...
Benefit Sought And Usage Rate Marketing Essay
Example essay. Last modified: 1st Jan 2015
Geographic Segmentation: Refers as it sounds to segmenting the market according the region of a country or the world, market size, market density, or climate. Nokia for example. Has targeted rural Ind...
Benefits And Costs Of Marketing Oriented Approach Marketing Essay
Example essay. Last modified: 1st Jan 2015
The purpose of this report is to find marketing strategies to launch a new product at CBL which was established in 1968. CBL is one of the leading biscuit manufacturing companies in Sri Lanka. Specifi...
Benefits and disadvantages of branding
Example essay. Last modified: 1st Jan 2015
In this article, I am going to introduce what is branding? Why does branding? and analyze both the advantage and disadvantage of branding. In addition, I will use some examples to support my critical ...
Benefits And Disadvantages Of Internet Banking Marketing Essay
Example essay. Last modified: 1st Jan 2015
This chapter will review the e-banking system in Malaysia and review the relevant literature on consumer perception towards e-banking. In addition, this literature review also considers the discussion...
Benefits Of A Fixed Term Deposit Account Marketing Essay
Example essay. Last modified: 1st Jan 2015
The purpose of this document is to propose a solution in order to increase the customer term deposit balances by 20. This brief contains an about the company section, marketing objective, the campaign...
Benefits Of Becoming A Famous Sports Person Marketing Essay
Example essay. Last modified: 1st Jan 2015
In our vast world today, sport has become a rapid growing industry which most people regard it as a form on entertainment in their daily life. We live in an urban age where technology is so advance wh...
Benefits of branding and brand identity of mr bean
Example essay. Last modified: 1st Jan 2015
What are the roles and benefits of branding to sellers and buyers in the food and beverage business? Is branding only for big companies? Why or why not? Branding is defined as a basic decision in mark...
Benefits of carrying out an external environment analysis
Example essay. Last modified: 1st Jan 2015
Nowadays, competition between companies tends to increase every single day. With the phenomenon of globalization, the advent of Internet, the speed of transactions and the reduced lifetime of products...
Benefits of co-creation of value
Example essay. Last modified: 24th Apr 2017
Back in 1953, Neil Borden introduced the concept of Marketing Mix. In 1960, it was classified into 4Ps – product; price; place; and promotion – in 1960 by Professor McCarthy. Product can b...
Benefits of delighting customers
Example essay. Last modified: 1st Jan 2015
Why is it important for marketers to ‘delight’ their customers? Use examples from your experience as a consumer to support your answer. The emergence of customer-focused marketing and the ...
Benefits Of Direct Marketing On Consumer Behavior Marketing Essay
Example essay. Last modified: 1st Jan 2015
Direct marketing is a method where the company sells directly to customers through the internet or mobiles or even through personal selling. The study provides an overview about the direct marketing m...
Best marketing mix for selling refrigerators
Example essay. Last modified: 1st Jan 2015
Wholesaler and retailer have many resembles, but also they have many differences. Wholesaler and retailer are working together for making a profit. Wholesaler sells to the retailer, retailer sell the ...
Betty Crocker Chocolate Fudge Cake Mix Marketing Essay
Example essay. Last modified: 1st Jan 2015
A product can be seen as what is offered to consumers as an end result after the manufacturing process to satisfy a want or need. A product is not only tangible but may be a service. The consumer prod...
Bharti Airtel Mobile Services Marketing Essay
Example essay. Last modified: 1st Jan 2015
Airtel is the 3rd largest mobile operator in the world in terms of subscriber base. However, its revenue per subscriber is significantly lower as compared to American and European counterparts. Howeve...
Bhartiairtel Organization Structure Business Model Marketing Essay
Example essay. Last modified: 1st Jan 2015
Bharti Airtel Limited, a part of Bharti Enterprises, is one of the leading providers of telecommunication services with significant presence in India. It has its operations spread over 20 countries ac...
BIC Cello Pens Company Analysis
Example essay. Last modified: 12th Jan 2018
CELLO WRITING INTRUMENT & CONT. PVT. LTD A Quote by me For th All Mighty PEN: “This pen will seem to be a very simple one but it is for all those who signature with pride and dignity the one wh...
Bic Corporation Marketing Strategies
Example essay. Last modified: 16th Jan 2018
Introduction “A smile is a curve that sets everything straight”. Now a days, smile is being lost in this competitive world thus Bic Corporation is back with an innovation in toothbrush cum...
Big Company With A Large Amount Of Inventories Marketing Essay
Example essay. Last modified: 1st Jan 2015
Nestlé (Malaysia) Berhad started in Malaysia in 1912 and was listed on Bursa Kuala Lumpur on 13 December 1989. The company manufactures a wide range of products including instant beverages, mil...
Big Headache For Advertisers And Agencies Marketing Essay
Example essay. Last modified: 1st Jan 2015
Despite the explosion of new media in recent years cable television stations, direct marketing technologies, Web options, digital and mobile alternatives today s media options are actually reduced fro...
Big Skinny Online Marketing Development
Example essay. Last modified: 12th Jan 2018
Big Skinny Case Analysis Executive Summary In 2010, Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve...
Bill Gates: Leadership and Management Style
Example essay. Last modified: 12th Jun 2017
According Laurie J. Mullins (2005), leadership is concerned more with attention to communicating with motivating, encouraging and involving people. Under Bill Gates’ leadership, the Microsoft...
Birds Eye And The UK Frozen Food Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
INTRODUCTION: Birds Eye Foods Ltd was incorporated in the United Kingdom in 1938 in response to the interest that Robert Lucas, the chairman of Winget Ltd developed in the product while in the USA. On...
Bisleri Company Profile
Example essay. Last modified: 17th Jul 2017
According to a report by Ikon, a marketing consulting company, the packaged water industry is estimated at Rs.8000 crore currently and is expected to touch Rs.10000 crore by the end of the fiscal 2012...
Bjs Restaurant Brewery Group Project Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction For 32 years BJs Restaurants and Brewhouses have expanded from one small Chicago style pizzeria to over ninety-two chain foodservice establishments. Over these years, Paul Motenko and Jer...
Blue Nile Is A Typical Business To Customer
Example essay. Last modified: 1st Jan 2015
Blue Nile is a typical business-to-customer (B2C) model e-commerce company. Around our live, most people will not buy luxury goods (like vehicle, jewelers or expensive accessories) from online retaili...
Blue Ocean Strategy Strategy Simulation Analysis
Example essay. Last modified: 3rd Jan 2018
Background The below chart shows the characteristics of Resheps blue ocean product Blue box, highlighted in Yellow. The product was considerably different from the existing products in the market, but...
Bmw A Strategic Review Marketing Essay
Example essay. Last modified: 1st Jan 2015
The car industry has grown up as a very dynamic industry in the past few decades. Although the primary purpose of this industry has been to satisfy the consumer’s need to travel from one place t...
BMW and Globalization: Exporting and Economy
Example essay. Last modified: 5th Jun 2017
Bayerische Motoren Werke, better known as BMW, is a German automobile manufacturing company that was founded 1916. During World War 1, BMW was contracted to develop engines for planes. In 1923, BMW ...
BMW and Rosslyn Plants Supply Chain Management and Logistics
Example essay. Last modified: 16th Jan 2018
BMW (Bayerische Motoren Werke), is arguably a luxury car manufacturer. BMW group headquarter is in Munich, Germany, however the company is settle all over the world (BMW Group, 2004) More detailed in ...
BMW Automobiles Case Study: Pest Analysis
Example essay. Last modified: 3rd May 2017
The BMW group is a leading manufacturer of premium automobiles which has manufacturing facilities on 24 sites across 13 countries. In 2009 it sold 1.3million vehicles across a brand range that include...
BMW Company Strategic Management
Example essay. Last modified: 1st Jun 2017
This project is based on the BMW Company and will take the reader through the basic business concepts and strategies that the company takes to be in the existing market and compete with the other reno...
Bmw overview and industry trends and issues
Example essay. Last modified: 1st Jan 2015
BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airp...
BMW: Marketing Process Analysis
Example essay. Last modified: 11th Jan 2018
“Marketing is a social and managerial process by which individuals and groups obtain they need and want through creation and exchanging products and values with others” (Kotler et al. 2005...
BMW's Internationalisation Strategy
Example essay. Last modified: 4th May 2017
“Worldwide movement toward economic, financial, trade, and communications integration. Globalization implies opening out beyond local and nationalistic perspectives to a broader outlook of an in...
BMW's Strategic Management
Example essay. Last modified: 30th May 2017
Bayerische Motoren Werke AG (BMW) is a German manufacturer of automobiles and motorcycles worldwide. With the three brands, BMW, MINI and Rolls-Royce, the BMW Group has focused firmly on the premium s...
Board Committee Organization Structure Of Starbucks Marketing Essay
Example essay. Last modified: 1st Jan 2015
In 1971, four people fill with passion of coffee open their first coffee retail store-Starbucks in Seattle, Washington. By 1981, the company had 4 retail stores, which were sale whole bean coffee. How...
Board Game Company In Singapore Marketing Essay
Example essay. Last modified: 1st Jan 2015
This business plan is my year 3 third term final project, in fact, has a certain commercial value. It is not allowed to reprint or copy without my consent. Once discover this action, I’ll be not...
Boeing Company Analysis
Example essay. Last modified: 31st May 2017
The general external environment consists of six factors (see Exhibit 1) in assessing how a firm operates. These are the industry trends that cause Boeing to make strategic decisions that have an impa...
BOH Tea & Consumer Behavior
Example essay. Last modified: 17th Aug 2021
BOH Plantation Sdn Bhd was found by John Archibald Russell in the year 1929, together with A.B. Milne, a veteran in tea planting from Ceylon they succeeded in obtaining a concession of land in Cameron Highland in order to start the tea plantation business....
BOH Tea Evaluation - SWOT and PESTEL
Example essay. Last modified: 6th Jul 2017
According to BOH Plantations Sdn Bhd, 2006, “BOH Plantations was founded in 1929 by J.A. Russell, a British businessman during the British colonial era in Malaya. He was optimistic of the tea pl...
Book Store With A Cafe Included Marketing Essay
Example essay. Last modified: 1st Jan 2015
We have chosen a book store with a cafe included. We have chosen this as coffee shops and bookstores are popular in the city. We have also chosen Auckland City’s, Queen Street (main downtown) as...
Boots Marketing Strategy
Example essay. Last modified: 18th Jul 2017
INTRODUCTION: Boots (UK) Ltd is also known as boots, It is the leading health and beauty retailer with around 1400 branches alongside in United Kingdom and Ireland. It has also more than 300 branches ...
Boots UK Marketing Strategy Options
Example essay. Last modified: 1st Jan 2015
Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group. Boots purpose is to help customers look and feel better than they ever thought possible. Boots have clo...
Bosch Marketing Strategy Analysis
Example essay. Last modified: 6th Jul 2017
James King (1851), Hamilton Smith (1858), William Blackstone (1874), Alva J. Fisher (1908) and Robert Bosch (1886) must have been thinking ahead of their time when they begun the process of inventing ...
Boston Consulting Group Bcg Matrix Marketing Essay
Example essay. Last modified: 1st Jan 2015
BCG is a four celled matrix developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses i...
Boston Consulting Group Matrix
Example essay. Last modified: 19th May 2017
Marketing planning process is the planned application of marketing resources to achieve marketing objectives. It is generally a logical sequence and series of activities leading to the setting of mar...
Boston Consulting Group Matrix (BCG) Explained
Example essay. Last modified: 10th Jan 2018
The Boston Consulting Group (BCG) growth-share matrix is a very vital inclusion in marketing or strategic management. The Boston Matrix developed by Bruce Henderson in the early 70s of the Boston Cons...
Bottled Mineral Water Industry
Example essay. Last modified: 18th Apr 2017
Drinking water is the most important need of life. The drinking-water needs for human beings vary according to the climatic conditions, body structure. For an average consumer, the body needs around 2...
Bottled Water Industry In India
Example essay. Last modified: 18th Apr 2017
Pest analysis plays an important role in the beginning of any organization activity/processes as it go through all the functioning aspects of an individual organization and creates a strategy for the ...
Bottom Of Form Understanding Experiential Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction As the world gets richer and people have progressively bigger disposable incomes, most dramatically seen in the highest social classes, consumers are trading up products that are perceive...
Boutique Hotel Target Market
Example essay. Last modified: 5th Jun 2017
Boutique hotels are believed to have been invented in the early 1980s. (Anhar,L,2001) There is no single definition of a boutique hotel but most of the boutique hotels do share some common characteris...
BP's Marketing Strategy
Example essay. Last modified: 1st Jun 2020
1. Introduction Multinational corporations operating in complex and diverse political, economic, social and cultural environments have to improve, adjust and develop their marketing strategies on a re...
Brand Analysis Of BMW
Example essay. Last modified: 2nd May 2017
The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. The mature markets ...
Brand and company analysis of Titan
Example essay. Last modified: 1st Jan 2015
In early 80’s, it was identified by the Tata Group that the watch industry is a huge potential consumer market for the group to enter. A Tata veteran, Xerxes Desai who was the MD of Tata Press w...
Brand architecture and branding analysis
Example essay. Last modified: 5th May 2017
“A brand is name, term, sign, symbol or design or a combination, intended to identify the goods or services of one seller and to differentiate them from those of competition” American mark...
Brand Audit Of Chang Beer
Example essay. Last modified: 21st Apr 2017
This report is about a brand audit of Chang Beer. It begins with an overview of the company and its marketing strategy before proceeding to an analysis of the global beer industry with a comprehensiv...
Brand awareness on brand loyalty
Example essay. Last modified: 1st Jan 2015
Recently, the increasing level of buyer consciousness has made buyers select their well renowned and favorable brands. Therefore, if enterprises desire to beat their competitors, they have to make buy...
Brand Building And Positioning For Cadburys Marketing Essay
Example essay. Last modified: 1st Jan 2015
The history behind marketing efforts of most modern businesses is that the company should recognise the needs of their customers and produce products and services to gratify those needs. Like this, th...
Brand Community And Brand Loyalty Marketing Essay
Example essay. Last modified: 1st Jan 2015
The purpose of the literature review is to provide the readers an entire overview of previous studies and researches carried out on this area of study as well as to identify gaps in the literature bef...
Brand Community and its Relationship with Brand Culture
Example essay. Last modified: 1st Jan 2015
Community is a core of social thought and has a long intellectual history. The nineteenth and early twentieth century social theorists, scientists, and philosophers were concerned with its impact and ...
Brand Congruence: Consumer Behavior And Purchase
Example essay. Last modified: 28th Apr 2017
With the retail format gaining prominence in India, especially in the urban areas, the question a brand needs to ask is how to get noticed among the brand clutter on the retail shelf. With hundreds of...
Brand Development of Aperol
Example essay. Last modified: 23rd Sep 2019
Aperol Brand Development coursework Table of Contents Introduction Aperol Background Brand Elements Brand strategy Brand Positioning ...
Brand Development Strategy at Apple
Example essay. Last modified: 23rd Sep 2019
Building the World’s Most Valuable Brand: APPLE Inc. ...
Brand Equity And Luxury Brands
Example essay. Last modified: 19th May 2017
Most of successful businesses hinge upon their great business strategies. The business strategy generally composes of four components: the product-market investment decision, the customer value propos...
Brand Equity Case Study Nike Marketing Essay
Example essay. Last modified: 1st Jan 2015
The world constantly changes and disparities, however, some top brands seem to keep their leadership position in their industry to this day. Strong brands are amazingly durable and have the ultimate a...
Brand Equity of HP Laptops
Example essay. Last modified: 9th Jan 2018
Introduction As the lifestyle is changing, needs of people are changing accordingly from more technology prone to advancement in electronic devices usage. People want faster paced life, leading to end...
Brand extension for leveraging brand equity
Example essay. Last modified: 1st Jan 2015
Brand extensions are one of the most popular strategies for leveraging brand equity. By launching new products under popular brand names, firms hope that consumers will respond more favorably to the n...
Brand Extensions In An FMCG Sector
Example essay. Last modified: 1st Jan 2015
Brand Extensions are a vital element for a business and it has become a very common practice for the companies, especially in the FMCG sector to grow in its sales and profit targets. Although, how muc...
Brand Extensions In Fashion
Example essay. Last modified: 18th Apr 2017
The Indian market and the Indian consumer are evolving. India is currently on its growth path, and India, currently the worlds twelfth-largest consumer market today is expected to become the fifth-lar...
Brand Extensions: Good or Bad?
Example essay. Last modified: 16th May 2017
A distinct brand name is a very valuable asset to the business. A brand which may come in different forms such as a symbol, a sign, a design, or a combination of any of the mentioned forms, is what id...
Brand history and overview of GAP
Example essay. Last modified: 4th May 2017
Since the day Founders Doris and Don Fisher open the first Gap store in San Francisco in 1969, Gap as a small local brand develeped rapidly to be a global fashion brand nowdays.As one of the largest s...
Brand Identity And Brand Image Marketing Essay
Example essay. Last modified: 1st Jan 2015
In business brand isn’t a new theory. It is used by marketers from long time to identify their products from other competitors that have same product category. As Van Den Heever said ” the...
Brand identity comparison
Example essay. Last modified: 1st Jan 2015
Abstract Brand Identity is of a major for the brand manager. It leads to brand equity for the company. For a brand identity to be strong enough, a company has to be like Amazon and WH Sm...
Brand Identity in Competition
Example essay. Last modified: 30th May 2017
Summary and synthesis What is a brand? A brand is a distinguished name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services of either one seller or a g...
Brand Identity Prism Kapferer For Nike Running Shoes Marketing Essay
Example essay. Last modified: 1st Jan 2015
According to Kapferer’s model, the brand identity prism for Nike running shoes has six dimensions which are physique, relationship, reflection, personality, culture and self-image. First, physiq...
Brand Image Of Premier League Football Sponsorship
Example essay. Last modified: 3rd May 2017
Purpose – The purpose of this paper is to determine the effects of Sponsorship of Premier League football clubs on the Sponsors brand image and whether their association with valuable football t...
Brand impact on Consumer Buying Behaviour
Example essay. Last modified: 9th May 2017
Consumer driven approaches is widely adopted by the companies in order to enhance countless emerging needs of modern customers. Branding becomes a crucial activities of consumer driven approach and it...
Brand loyalty
Example essay. Last modified: 1st Jan 2015
INTRODUCTION Brand loyalty is the preference of the consumer to buy a particular brand in a specific product category. ‘Brand loyalist have the following mindset: “I am committed to this b...
Brand Management comparison of two retail outlets
Example essay. Last modified: 1st Jan 2015
“Our competitors are better because Wal-Mart exists,” (Bergdahl, 2010). Wal-Mart and the Target Corporation are considered as some of the most prominent and highly reputed departmental sto...
Brand Management For Fashion Industry
Example essay. Last modified: 16th May 2017
Introduction Though brand management is not limited to the apparels and accessories it is very evident that fashion industry has given the word a turnaround over the years. From brand fanaticism to Br...
Brand Perception And Customer Buying Behaviour
Example essay. Last modified: 15th May 2017
In this chapter, concepts, theories and relevant models about branding, brand perception and customer buying behaviour will be discussed in detail. An individual who buys products for personal use and...
Brand Performance In Toothpaste Category Marketing Essay
Example essay. Last modified: 1st Jan 2015
In todays world success of any firm is depends upon extent of satisfied and loyal customers. With so much of changes around us in terms of technology, innovation, lifestyle etc, it is really very diff...
Brand Performance In Toothpaste Marketing Essay
Example essay. Last modified: 1st Jan 2015
In todays world success of any firm is depends upon extent of satisfied and loyal customers. With so much of changes around us in terms of technology, innovation, lifestyle etc, it is really very diff...
Brand Personality And Its Effect Marketing Essay
Example essay. Last modified: 1st Jan 2015
Imagine that when you just meet a new classmate in classroom or meet a new colleague in office, and he or she want to be friend with you, however, you have no idea about this person, and don’t i...
Brand personality and positioning effects on consumer behaviour
Example essay. Last modified: 1st Jan 2015
The purpose of the research study is to investigate the influence of fast fashion on consumer’s buyer behaviour and their decision making using a case study on Zara. The assessment of consumer b...
Brand Personality: Color and its’ Impact on Marketing
Example essay. Last modified: 8th Feb 2020
The success of a business can often be traced back to the little things that aid in this success. Choosing an appropriate color scheme when forming advertisements and creating a brand logo ...
Brand portfolio analysis of clinique and radox
Example essay. Last modified: 1st Jan 2015
There used to be a time when the sole purpose of taking a shower was to get clean. It was an environment centric mode of cleansing that required much lesser water and was an efficient, quick and easy ...
Brand positioning effect on consumer decision making
Example essay. Last modified: 1st Jan 2015
How does a brands personality and positioning affect consumer decision making in fast fashion? The purpose of this study is to investigate the influence of fast fashion on consumers’ buying beha...
Brand Positioning In The Target Market For Nike
Example essay. Last modified: 18th Apr 2017
Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impressi...
Brand Positioning Of Mcdonalds Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction The topic here selected is “Brand positioning of McDonalds in UAE”. For any company, its Brand image is its most valuable asset. Brand Positioning is a marketing term which me...
Brand Positioning Of Sap Erp Marketing Essay
Example essay. Last modified: 1st Jan 2015
What positioning strategy does is to create an image for the product that a company wants to bring in the mind of customers, in order to make them realize the current situation of market and competito...
Brand Recognition In Trash Bags Marketing Essay
Example essay. Last modified: 1st Jan 2015
This case deals with the research analysis of the market conducted by the company Ad-Lider Embalagens, SA to determine the variables that would impact the launch of the new drawstring trash bag produ...
Brand Report Card Analysis Of Hyatt Brand Portfolio Marketing Essay
Example essay. Last modified: 1st Jan 2015
When a company is assessing its own brands, it is often important to give an objective and precise assessment on its competitors as well. As a Chinese saying goes, the only way to win a war is to try ...
Brand Report Card Analysis Of Intercontinental Brand Marketing Essay
Example essay. Last modified: 1st Jan 2015
1. Introduction In the current business world, for companies of all sizes in all types of industries and all types of markets, it has become a priority to well build and manage brand equity. As a matt...
Brand Report Card Analysis Of Intercontinental Brand Portfolio Marketing Essay
Example essay. Last modified: 1st Jan 2015
1. Introduction In the current business world, for companies of all sizes in all types of industries and all types of markets, it has become a priority to well build and manage brand equity. As a matt...
Brand Resonance Model and Brand Equity for Building Brands
Example essay. Last modified: 23rd Sep 2019
Critically discuss how both the Brand Resonance Model and the concept of Brand Equity may be used to guide brand building activities. A brand is defined as a “name, term, sign sym...
brand strategy adopted by an automobile company Volkswagen
Example essay. Last modified: 1st Jan 2015
This report is a depiction of the brand strategy adopted by an automobile company Volkswagen. This primarily covers the brand management by the company including the critical evaluation of the brand ...
Branding And Customer Perception Of Low Cost Airlines Marketing Essay
Example essay. Last modified: 1st Jan 2015
Commercial airlines have grown tremendously over the past decade, and looks set to continually rise again, after a downfall due to the global recession, as airline tickets become cheaper for consumers...
Branding in the Automotive Industry
Example essay. Last modified: 24th May 2017
Marketing Branding Consumers Abstract This paper discusses what branding is; the key elements of branding; and the importance of branding in the automobile industry. As we all know, automobiles for so...
Branding Strategies Of Asda Marketing Essay
Example essay. Last modified: 1st Jan 2015
Branding is a most important tool for any product or company to gain a long term market share. The aim of this study is to develop an understanding of branding and its implications in the retail marke...
Branding Strategies Of Pepsi And Coke In Asia
Example essay. Last modified: 28th Apr 2017
Pepsi and Coke without doubt are the biggest and most popular rivals in the non alcoholic beverage category worldwide. Both companies have international businesses and over the years learnt to adapt t...
Brando Vitalis Just in in Time Distribution concept
Example essay. Last modified: 1st Jan 2015
The underlying cause that drove Barilla’s then Director of Logistics, Brando Vitali, to propose his “Just-in-Time Distribution” (JITD) concept was the extreme fluctuations in demand ...
Breadtalk International Marketing Plan Marketing Essay
Example essay. Last modified: 1st Jan 2015
Principal subsidiary of Breadtalk i.e., Breadtalk Pte Ltd, is incorporated in Singapore below the Companies Act on 24 April 2000. It was founded by Dr. George Quek (Chairman) and Katherine Lee (Deputy...
Breakdown of the Pestel Analysis
Example essay. Last modified: 1st Jan 2015
EThames Graduate School (ET) is a modern and dynamic Higher Education institution offering students a complete range of high quality UK recognized qualifications. Our career focused degree programs pr...
Bribery In International Marketing Marketing Essay
Example essay. Last modified: 1st Jan 2015
Bribery and corruption is a way of life in many countries and these practices affect the way international business is regularly conducted. However, in most of these countries, it is illegal to offer ...
Brief background of Waitrose
Example essay. Last modified: 3rd May 2017
Company history When Arthur Rose, Wallace Waite and David Taylor opened their first little grocery shop in 1904 at 263 Acton Hill, West London, little did they identified that the firm would have beco...
Brief Description Of Pricewaterhousecoopers
Example essay. Last modified: 16th May 2017
PricewaterhouseCoopers (PwC) is a global network of 153 member firms (partnerships) each of which is an independent legal entity. PwC belongs to the professional services industry and provides assuran...
Britannia Industries Limited Is One Leading Bakers Marketing Essay
Example essay. Last modified: 1st Jan 2015
Britannia Industries Limited is one of the leading players in the bakery segment in India. Its product portfolio includes various types of biscuits, breads and cakes. The company primarily operates in...
Britannia Industries Problems
Example essay. Last modified: 20th Jul 2017
Britannia begins with the business producing electricity. Britannia mechanized its operations, and in 1921, it became the first company in Asia using imported gas ovens. Britannia’s business was...
Britannia Marketing Analysis
Example essay. Last modified: 27th Jun 2017
Britannia is available in all over India. Britannia Industries limited is engaged in the provision of bakery products, including biscuits, bread, Rusk, and cakes. It is headquartered in Kolkata. Emplo...
Britannia The Best Known Brands In India Marketing Essay
Example essay. Last modified: 1st Jan 2015
The objective of this project is to identify the problem faced by Britannia Industries Limited in the SCM area and provide a solution to it. The main problem identified is the “Bullwhip Effect&#...
British Airways Marketing Mix
Example essay. Last modified: 18th Jul 2017
“British Airways plc (LSE: BAY) is the flag carrier airline of the United Kingdom. The headquater of Britsh Airways is situated in Waterside near by its core London Heathrow Airport and BA is th...
British American Tobacco Marketing Strategy
Example essay. Last modified: 14th Jun 2017
1.0 Introduction The purpose of this report is to develop a next 3 years marketing plan for British American Tobacco. British American Tobacco is listed as the 19th company in the FTSE100 index. Analy...
British Company Woolworth And Causes Of Its Failure Marketing Essay
Example essay. Last modified: 1st Jan 2015
The British Company, Woolworths is normally categorized as a variety store dealing in retailing of a range of varying products. Historically it was established as a subsidiary of an American Company F...
British Heart Foundation Organisational Analysis
Example essay. Last modified: 18th Jul 2017
The British Heart Foundation is a not-for-profit organisation. We are the UK’s largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funder...
British Telecommunications Shortcoming And Capabilities Marketing Essay
Example essay. Last modified: 1st Jan 2015
The paper attempts to analyse British Telecommunication’s shortcoming and capabilities, and provides recommendations to the company on effective and efficient use of resources. The paper will co...
BRL Hardy Case Analysis Recommendations
Example essay. Last modified: 7th Jun 2017
The wine industry is a considered to be highly competitive industry that has yet to see emerge a true global company with an international brand. The position of BRL hardy within this industry is pr...
BT Global Services Strategic Analysis
Example essay. Last modified: 26th May 2017
In the past BT Global services strategy has experienced hard times, resulting in the company incurring high levels of debt through the heavy use of joint ventures. In recent times, BT Global Services ...
Bubba Gump Shrimp Restaurant Is A Seafood Restaurant Marketing Essay
Example essay. Last modified: 1st Jan 2015
Bubba Gump Shrimp Co. Restaurant is a seafood restaurant inspired by Forrest Gump movie that succeed in 1994. In 1996, the first Bubba Gump’s restaurant was opened in Monterey, California. The...
Bubble Tea The Marketing Plan Marketing Essay
Example essay. Last modified: 1st Jan 2015
Bubble Tea is one of the most popular non-alcohol drinks in Taiwan and Hong Kong, and it is what coffee is to the western world to Taiwan and Hong Kong. There are a lot of bubble tea shops in almost e...
Bucharest The Capital Of Romania Small Pairs Marketing Essay
Example essay. Last modified: 1st Jan 2015
There were very only few hotels and family run restaurants that served only very few local traditional foods such as “Mititei and Ciorba”. “Mititei is grilled meat balls (mini sausag...
Building a Brand
Example essay. Last modified: 1st Jun 2020
Introduction The American Marketing Association (1960, pp. 9-10), stated one of the first definitions of a brand. They stated that a brand was “a name, term, sign, symbol or design, or a combina...
Burberry Brand Faced Lot Of Problems Marketing Essay
Example essay. Last modified: 1st Jan 2015
Compare Burberrys market position relative to that of its competitors, including Polo, Armani and Gucci. Answers: Burberry had positioned itself into a luxury lifestyle brand that was inspirational, ...
Burberry Is A Luxury Fashion House From Britain Marketing Essay
Example essay. Last modified: 1st Jan 2015
Conduct an environmental and organizational audit of the organization making use of PESTEL, Porter’s 5 forces; SWOT Analysis, Value Chain analysis etc. (use any 2 strategic audit models). Based ...
Burberry Market analysis
Example essay. Last modified: 12th Jun 2017
The brand- Burberry founded in 1856 is a leading International brand for both men and women. This report aims to identify Burberry’s marketing position in order to make recommendations. I have d...
Burberry Market Position and Competitor Analysis
Example essay. Last modified: 17th Jul 2017
Ans: Burberry’s target customer is someone who wants luxury while being functional. The brand’s point of difference with other luxury brands is that they could be luxury, aspirational, and...
Burberry The Well Known Luxurious Brand Marketing Essay
Example essay. Last modified: 1st Jan 2015
Burberry, the well-known luxurious brand, comes from England. It has existed since 1856, and was originally made by Thomas Burberry, of London. Currently, Burberry is an international brand and their ...
Burberrys Current Markets and Product Lines
Example essay. Last modified: 1st Jan 2015
Q-1 Analyze Burberry’s current products and markets and identify potential new target market opportunities and new market opportunities. Use the Ansoff growth matrix as the theoretical framework...
Burberrys Market Position And Its Competitors Marketing Essay
Example essay. Last modified: 1st Jan 2015
Burberry has positioned itself as a staple for both, luxury and functionality. This positioning method has been consistent throughout the life of the Burberry brand and is a main driver in propelling ...
Burger King Company Report and Summary
Example essay. Last modified: 1st Jan 2015
This report is about the Burger king, a leading chain of fast food industry. This report is about its all strategies which they have used to carry out their business in Middle East. Burger king is con...
Burger King Market Analysis
Example essay. Last modified: 17th Jul 2017
Burger King known as Insta-Burg King was established in 1953 but then company ran into financial difficulties and was taken over by David Edgerton & James Mclamore. Today it is headquartered in F...
Burts Bees: A financial analysis
Example essay. Last modified: 12th May 2017
In the Burt’s Bee’s case, there is a whole list of opportunities that can be identified. These include being eco-friendly, providing all natural products and sticking to that concept, cate...
Business analysis and overview of titan watches
Example essay. Last modified: 1st Jan 2015
Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as ...
Business analysis of asda
Example essay. Last modified: 1st Jan 2015
ASDA is the one of the rising name in the United Kingdom when we talk about quality focused retailers. Normally, a customer would say that they prefer ASDA retails because it offers multiple products ...
Business Analysis Of High End Cosmetic Sector
Example essay. Last modified: 27th Apr 2017
China, as the second largest economic entity of the world, has the biggest population over the world. As the increased living standard of Chinese people, the consumption on fashion and cosmetics is en...
Business Analysis Of HSBC
Example essay. Last modified: 25th Apr 2017
HSBC is public limited bank and it’s headquartered is located in London, England since 1993. HSBC bank was founded in 1865 in and it was started with name ” The Hong kong and Shanghai Bank...
Business Analysis of Morrisons
Example essay. Last modified: 10th Jan 2018
Executive Summary In this competitive era every organization is facing financial ups and downs from last few years due to recession. UK has a wide variety of retailers all with big infrastructure and ...
Business analysis of Procter and Gamble
Example essay. Last modified: 14th Jul 2017
William Procter and James Gamble form Procter and Gamble, a partnership in Cincinnati, Ohio, to manufacture and sell candles and soap. He established Procter and Gamble in 1837 in united States of Ame...
Business Analysis Of Tata Docomo About
Example essay. Last modified: 2nd May 2017
TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform – arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November...
Business Analysis The Uk Grocery Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
The report below provides an insight into UK grocery retail industry with emphasis on its external environment analysis and the structure of the industry analysis. Specifically, it analysis the extern...
Business and market analysis of Costco
Example essay. Last modified: 24th Apr 2017
Costco wholesale corporation, is carry a membership of warehouses and sell high quality and national brands to resale and individual who have a membership in low prices, their first operated was on 19...
Business and market analysis of Tea company
Example essay. Last modified: 8th May 2017
Tapal Tea (Pvt) Limited is one of the leading manufacturer of brand tea in Pakistan and south Asia. This product is introduced by Adam Ali Tapal in 1947. Its business is growing from day by day throug...
Business and market overview of Harley Davidson
Example essay. Last modified: 1st Jan 2015
Harley-Davidson celebrated its 100th year’s success on August 31, 2003. H-D is considered as one of the largest in manufacturing of motorcycles in the world. 2001 was the year when H-D was awar...
Business and market overview of mobilink
Example essay. Last modified: 1st Jan 2015
Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in...
Business And Marketing Plan For A Italian Restaurant Marketing Essay
Example essay. Last modified: 1st Jan 2015
The location is very good as the CITYPRIDE multiplex is situated in KOTHRUD which is the fastest developed suburb in Pune.It is located close to the market area with Proximity to a number of colleges,...
Business and marketing strategies for Citibank
Example essay. Last modified: 1st Jan 2015
Introduction Citibank engages in consumer, corporate banking and financial services and it is part of the Conglomerate giant Citigroup. The bank was established in 1812 and was known as City Bank of N...
Business And Marketing Strategies Of London 2012 Olympics Marketing Essay
Example essay. Last modified: 1st Jan 2015
Olympic is global event, it is world participate event and whole world becomes a one village with one ambition. With this event, more people migrate to London and others people are indirectly particip...
Business And Marketing Strategy For Swatch Marketing Essay
Example essay. Last modified: 1st Jan 2015
Swatch is one of the most successful brands of the Swatch Group. Its first line of plastic quartz analog line was launched in 1983, and went to become a global phenomenon. It is a cost effective, clas...
Business background and overview of Nestle
Example essay. Last modified: 1st Jan 2015
The Nestle is almost 140 years old company providing the vast variety of the products across the world. The company as it is very old and senior in its category have its roots in almost every country ...
Business Background Of Hilton Hotels
Example essay. Last modified: 16th May 2017
Hilton Hotels Corporation is the prominent global hospitality corporation, with over 3,890 hotels and with more than 642,000 rooms in 91 countries and in excess of 135,000 crew members worldwide (Stip...
Business description and market analysis for cadbury
Example essay. Last modified: 1st Jan 2015
Cadbury is a global manufacturer, marketer and distributor of branded confectionery. The company’s confectionery business operates chocolate, gum and sugar categories. The company along with its...
Business Enviornment Of Asian Paints
Example essay. Last modified: 18th May 2017
The external environment includes all factors outside the organizational boundaries to which managers must pay attention to help their organization compete effectively. The macro-...
Business environment and strategic management
Example essay. Last modified: 14th Apr 2017
Chapter One: Introduction General Background Of Research The large companies, which have been in decline for decades, are now coming back again. More and more companies extend their scale and open sub...
Business Environment Assessment Of Bisleri Marketing Essay
Example essay. Last modified: 1st Jan 2015
A study of business environment is very useful to anticipate opportunities and to plan resources to exploit these opportunities successfully. It can also be used as an early warning system to prevent ...
Business Environment For Toyota Motor Corporation
Example essay. Last modified: 3rd May 2017
Business environment is about exploring the nature of the business in which it is being carried out. In this essay, analysis is being made for an automobile company known as Toyota Motor Corporation. ...
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