Marketing Essays
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The Role Of Marketing In Business Marketing Essay
Example essay. Last modified: 1st Jan 2015
Normally, the term marketing refers to the profitable relationship with the customers. Many people think that, marketing means selling and advertising. But, this is not appropriate. Because, marketing...
The role of Marketing Strategy and Planning
Example essay. Last modified: 18th Apr 2017
What is the role of marketing strategy and planning in a business? As a number of literature and empirical research underline the importance of marketing strategy and planning (Cannon 1978; Drechsler ...
The Role Of Medical Representatives In Rm Marketing Essay
Example essay. Last modified: 1st Jan 2015
In Relationship marketing, role of Medical representative is changing. Medical representative is the pharmaceutical missionary sales person (FIG: 1.9), or drug representative who provides information ...
The Role Of Personal Selling
Example essay. Last modified: 9th May 2017
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results...
The role of sales promotion
Example essay. Last modified: 1st Jan 2015
. Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objectives...
The Role Of Strategic Marketing In Rim
Example essay. Last modified: 1st May 2017
The assignment focuses on the importance of strategic marketing management in the organisation, like RIM. The first part of the assignment examines the principles of marketing management applied in RI...
The Role Of Tangible And Intangible Resources Marketing Essay
Example essay. Last modified: 1st Jan 2015
Tangible assets include both current assets, such as inventory and fixed assets, such as buildings, machinery and land. Intangible assets include trademarks, goodwill, copyrights, patents and brand re...
The role of testimonial advertising in Fmcg sector
Example essay. Last modified: 1st Jan 2015
In today’s intensely competitive, rapidly changing and highly complex environment characterize by diminishing customer loyalty, the need to be market -focused and customer centric is more critic...
The Role of Trust in the Marketing of Services
Example essay. Last modified: 8th Feb 2020
In all divisions of marketing, the role of trust is essential in business. Whether a customer chooses to purchase whatever people are providing relies heavily on the trust that employees wi...
The Role That Corporate Advertising Plays In Marketing
Example essay. Last modified: 2nd May 2017
In recent years, a number of internal and external forces have urged companies to pay increased attention to the role that corporate advertising plays in marketing communications strategy. Despite thi...
The Rural Strategies Of Godrej Consumer Products Marketing Essay
Example essay. Last modified: 1st Jan 2015
Initially when Godrej decided to focus on selling consumer products to rural India, it expected government investments to ensure buoyant demand. However when that did not materialize company quickly s...
The Sainsburys Marketing Strategies Marketing Essay
Example essay. Last modified: 1st Jan 2015
Sainsbury’s was founded in 1869 by John James Sainsbury and his wife Mary Ann Sainsbury. The name came from the surname John James. Today the company has grown to become one of the largest super...
The Salient Features Of Perfect Competition
Example essay. Last modified: 18th Apr 2017
In perfect competition there are a large number of buyers and seller, this creates a situation of intense competition in which one buyer of seller cannot impact the supply or demand of a commodity bec...
The Scope Of Marketing Communication Marketing Essay
Example essay. Last modified: 1st Jan 2015
Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first s...
The Selective Perception Process
Example essay. Last modified: 20th Apr 2017
Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to p...
The Service Encyclopedia Of Fortis Hospital
Example essay. Last modified: 2nd May 2017
Introduction of Fortis Hospital Fortis Healthcare Limited (FHL), one of India’s largest private healthcare companies with network of 22 hospitals and more than 2570 beds reports first time net p...
The Service Quality Of Private Healthcare In Mauritius Marketing Essay
Example essay. Last modified: 1st Jan 2015
1.0 Introduction Health care form part of the fastest rising sectors in the service economy (Andaleeb 2001). This is caused by the increase of the aging population, subjected to competitive pressures ...
The Service Quality Of Ritz Carlton Hotel Marketing Essay
Example essay. Last modified: 1st Jan 2015
In recent year, it is a contemporary challenge of management in hotel industries to create and maintain service quality and customer satisfaction. Both concepts have significant impact on organisation...
The Shampoo Industry In India Marketing Essay
Example essay. Last modified: 1st Jan 2015
Shampoo is a hair care product used for the removal of oil, dirt, skin particles, dandruff and other environmental pollutants. Shampoo is derived from the hindi word “champi” and dates to ...
The Shared Service Industry In Malaysia Marketing Essay
Example essay. Last modified: 1st Jan 2015
CHAPTER 5 CASE BACKGROUND 5.1 INTRODUCTION Chapter 4 presents a discussion on the research methodology and introduces the research design for this study. This chapter will present descriptions on the ...
The Significance Of Global Brands Marketing Essay
Example essay. Last modified: 1st Jan 2015
In this paper I will introduce the significance of global brands and the role they play in our daily lives. I will then mention a few recently popularized marketing tools being used by organisations. ...
The Significance Of Product Life Cycle Marketing Essay
Example essay. Last modified: 1st Jan 2015
INTRODUCTION Every product has its life. Industrial goods may have a longer life than consumer goods. When a product idea is commercialised, the product enters into the market and competes with the ri...
The Size And Profitability Of The Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
More importantly, R&D plays a major role in the innovation process which is gradually more important for a firm to succeed and to develop. R&D results make use to introduce innovative produc...
The Size Of Nike Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction Nike Incorporation is the world’s leading sporting goods manufacturer. The company produces the sports goods all-encompassing: clothing, footwear, sports equipment and so on. The co...
The Smart Phone Market In India Marketing Essay
Example essay. Last modified: 1st Jan 2015
In this paper we discuss whether the launch price of Nokia N900 is suited to achieve the dual pricing objectives of improving market share and increasing revenue. The product features have been analyz...
The Social Ethical And Legal Issues For Tesco
Example essay. Last modified: 5th May 2017
Tesco retailer store established by Jack Cohen in 1919, he has started selling surplus groceries from a small stall in London’s East End. Tesco first store opened in 1929, which incorporated as ...
The Sole Proprietorship And Partnership Form Marketing Essay
Example essay. Last modified: 1st Jan 2015
Macroeconomics is the study of enormous economic systems, such as republics, and how they change over time in reaction to different motivations. It varies from microeconomics in that it does not study...
The Sony Ericsson Joint Venture
Example essay. Last modified: 1st May 2017
Introduction This paper shall discuss the rationale behind the Sony Ericsson joint venture partnership, which was finalized in 2001. The researcher wishes to review the motivations, goals and strategi...
The Sony Strategy Report Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction The Sony Corporation is an established global organisation operating in over 200 countries. The organisation has primarily focused on the following business segments; Imaging Products and...
The Sources of Finance at British Airways
Example essay. Last modified: 16th May 2017
British Airways is financed by issuing shares to the general public on the stock exchange market and from convertible bond issues. The bonds which have low interest rates could be used as a long-term ...
The Sporting Goods And Equipment Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
The sporting goods and equipment industry is made up of an extremely diverse and large market which contains six types of activities. These activities are: Competitive Team Sports: (baseball, softball...
The sports goods industry of India
Example essay. Last modified: 3rd May 2017
INTRODUCTION The Sports Goods Industry was founded by Sardar Bahadur, Sardar Ganda Singh Oberoi in the year 1883 at Sialkot and Sports Equipment became the first Indian Industrial Product to be export...
The Stages Of Product Life Cycle Marketing Essay
Example essay. Last modified: 1st Jan 2015
Every product has its life. Industrial goods may have a longer life than consumer goods. When a product idea is commercialised, the product enters into the market and competes with the rivals, for mak...
The Standardization Versus Adaptation Marketing Essay
Example essay. Last modified: 1st Jan 2015
Its been a long time, since the two opposing international marketing strategies have been debated upon – standardisation versus adaptation of products. “Standardization means selling essen...
The Standardized Advertising Approach
Example essay. Last modified: 18th May 2017
In recent times the global market is very important almost every company. To be a global around the world brings many advantages to the companies. When the companies are becoming a global they need to...
The Starbucks Company Profile Marketing Essay
Example essay. Last modified: 1st Jan 2015
Starbucks was founded in 1971 as a roaster and trader of the raw coffee, tea and spices with only one single store in Seattles Pike Place Market. Starbucks was named after the first mate in Herman Mel...
The Starbucks Entrance Into Vietnam Marketing Essay
Example essay. Last modified: 1st Jan 2015
Starbucks Coffee Company Starbucks began in 1971 as a roaster and retailer of whole bean and ground coffee, tea and spices. Back then, the company was a single store in Seattle’s historic Pike P...
The State Of The Primark Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction Primark is a part of Associated British Foods (ABF). It is a major retail group having over 31,500 employees. It has now 204 stores across the UK, Ireland, Spain, Netherlands, Portugal, B...
The Story Of Cadbury Dairy Milk Marketing Essay
Example essay. Last modified: 1st Jan 2015
Cadbury began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturi...
The Story Of How Melilea Been Activated Marketing Essay
Example essay. Last modified: 1st Jan 2015
An aspiring youth, Datuk Alan Wong, the founder of MELILEA who yearns for a quality lifestyle and holds in high esteem a healthy organic living, decides to establish a new platform that allows like-mi...
The Strategic Analysis Of Virgin Atlantic Airways Marketing Essay
Example essay. Last modified: 1st Jan 2015
Virgin Atlantic Airways is a UK based company that is co-owned by Sir Richard Branson 62 years old born on 18th July 1950 the owner of many other businesses of Virgin Group and Singapore Airlines. Acc...
The Strategic Direction Of Toyota Marketing Essay
Example essay. Last modified: 1st Jan 2015
The company has been operating in the car making tools and techniques and it has been overcoming all the hazards related to the road trips for instance. With the great sustainability and heavy metal b...
The Strategic Environment Strategy Of Ikea
Example essay. Last modified: 27th Apr 2017
While it is apparent that present accomplishment is no predictor of future achievement, it is improbable that such a successful organization would achieve its remarkable global operational competences...
The Strategic Group Mapping Model Marketing Essay
Example essay. Last modified: 1st Jan 2015
For the purpose of this report, the industry of choice was the cereal industry. The cereal industry is highly competitive with numerous businesses competing for an increased market share. The cereal i...
The Strategic Management Process For Hewlett Packard Corporation Marketing Essay
Example essay. Last modified: 1st Jan 2015
This research proposal focuses on Hewlett-Packard Company, one of the biggest information technology corporations of the world and comes second after IBM. With a global presence in various fields such...
The Strategic marketing applied by Orange
Example essay. Last modified: 1st Jan 2015
The Orange brand is central to company’s vision and success “A brand is a promise delivered” It was developed with flexibility to cross the borders and to challenge the conventions o...
The Strategic marketing management of Vodafone
Example essay. Last modified: 3rd May 2017
Strategy: Strategy is long term planning to achieve the goal and objectives of any organisation by utilization the different resources in the different environment to fulfil the market need and stakeh...
The Strategic Planning of AirAsia Airline
Example essay. Last modified: 1st Jan 2015
Using the skies has been a dream for men ever since, but it was just in the beginning of the 20th century that some experiments were successfully conducted. Air travel remains a large and growing indu...
The strategic planning of Marks and Spencer
Example essay. Last modified: 1st Jan 2015
Marks and spencer started from small stalls becomes one of the uks leading retailers with over 15 million people visiting every year. It is giving to its customers great value clothing, high quality, ...
The Strategic Planning Process For Toyota Marketing Essay
Example essay. Last modified: 1st Jan 2015
Strategic planning is the process of developing and maintaining a strategic fit between the organizations’ goals and capabilities and its changing marketing opportunities. Same goes to Toyota or...
The Strategic Position Of Lloyds Banking Group Marketing Essay
Example essay. Last modified: 1st Jan 2015
This report will critically evaluate the strategic position of Lloyds Banking Group and propose how emerging technology may impact on the future position of the organisation. Lloyds banking group was ...
The strategic position of the Ikea company
Example essay. Last modified: 1st Jan 2015
Position Analysis of IKEA IKEA, has been the market leader in the Swedish furniture industry, as a result of their implementation of competitive strategies for a global market place. All aspects of t...
The strategic positioning of Harley Davidson
Example essay. Last modified: 15th May 2017
This section of the report is concerned with understanding the strategic position of Harley Davidson Inc. in an attempt to formulate strategic options for the company. It first identifies the changes...
The Strategic Positioning Of Ikea Marketing Essay
Example essay. Last modified: 1st Jan 2015
An analysis of the strategic position of IKEA has shown that IKEA has different strategic positions in different markets. This assignment will analyse IKEA’s strategic position, identify and eva...
The Strategies applied by Emirates airlines
Example essay. Last modified: 1st Jan 2015
This report talks about Emirates Airlines. The first part of the report concentrates on the sales and profit trends, the market share and provides in depth knowledge about company’s market envi...
The Strategies Implemented In Aldi Marketing Essay
Example essay. Last modified: 1st Jan 2015
ALDI has survived in this competitive retailing market and become one of the respectable retailers which could argue with other great retailing corporations. This research will analyse the AL...
The strategies of McDonalds expanding internationally three MacDonald
Example essay. Last modified: 1st Jan 2015
9.3.1 Introduction The biggest challenge for an multinational is to maintain its global strategy in the stint of diversity as they hit different foreign lands. The same was the biggest challenge for M...
The Strategies Of The Nestle Marketing Practices
Example essay. Last modified: 2nd May 2017
The main aim of this assessment is much focused on the critiques and the strategies of the Nestle marketing practices in Africa in the past. The marketing strategies pursued by Nestle in markets in t...
The Strategy Analysis In Morrisons Marketing Essay
Example essay. Last modified: 1st Jan 2015
What is strategy. Why do strategies are important for organisations. Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through it...
The Strategy Of Aldi Grocery Stores In Australia Marketing Essay
Example essay. Last modified: 1st Jan 2015
The purpose of this report is to evaluate the strategy of Aldi grocery stores in Australia based upon the “Aldi in Australia” case study in response to the challenges faced by the company ...
The Strategy Of Apple Inc Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction Along with the development of economy and technology, electronic products have achieved a rapid development. That is mainly because the high electron technology can cater for people’...
The strengths and weaknesses of Nokia
Example essay. Last modified: 1st Jan 2015
Chapter 5: Discussion In order to compare Nokia with its competitors it is very important to first examine the strength and weakness of Nokia and how the strategy of Nokia is build around it. Also, un...
The Strengths And Weaknesses Of Ong Guan Biscuit Marketing Essay
Example essay. Last modified: 1st Jan 2015
As Ong Biscuit Sdn. Bhd. foresee that their existing product range might fail to support such a rate of growth in the future, they turned to ideas for new products as solution. Their product range co...
The strengths behind KFCs strong brand recognition
Example essay. Last modified: 1st Jan 2015
KFC is the largest and the most popular Fried chicken restaurant chain in the world,there are more than 80 countries open more than 14,000 KFC restaurants in the world, they receive 1,200 million cust...
The Strengths Of The Mattels Core Brands
Example essay. Last modified: 1st May 2017
Answer: Yes, every manufacturer of the children’s products have special responsibilities. Because being a part of a business organization has the responsibilities to the consumers and the societ...
The Structure And Functions Of Tesco Marketing Essay
Example essay. Last modified: 1st Jan 2015
This document examines the structure and functions of Tesco. It covers the aims of Tesco and how it relates to its stakeholders. A supermarket exists in a competitive environment, where it acts as a v...
The structure and market environment for McDonalds
Example essay. Last modified: 1st Jan 2015
Begun as, another ordinary small drive-through company, but trough time was bought out and is now one of the largest and well known fast food restaurant in the world. By constantly creating new ite...
The Structure Of The Pc Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
INTRODUCTION: Apple Computer, Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer, Inc. is famous for having ...
The Study Of Toys Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
Toys have kept humans company since time immemorial. Archaeologists have discovered toys from the Indus Valley dating back many centuries. The toys have changed but the emotional connect that people h...
The Success Factors Of The Nintendo Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Nintendo Co., Ltd is a multinational public listed company but privately held that develops, manufactures ,and auction home entertainment products (Reuters).The company is currently the one dominati...
The Success History Of Boots Marketing Essay
Example essay. Last modified: 1st Jan 2015
Boots is secondary to non British health and Beauty Company, in this evaluation report will depict its factors that give details its working environment under ecommerce business. Boots is the UK’...
The Success Of A Natura Cosmetics
Example essay. Last modified: 8th May 2017
In order to analyze the success of a Natura cosmetics, there are many factors to be mentioned. In my opinion, two main reasons which should be listed are the effectiveness of relationship between Natu...
The Success Of Apple Inc Marketing Essay
Example essay. Last modified: 1st Jan 2015
Of all the companies that needed to be selected for this question, choosing apple was not a difficult task. As a user and as an admirer, apple comes across as a company which is different that the oth...
The Success Of Brand Loreal
Example essay. Last modified: 18th May 2017
To start with a brief introduction, explaining which market you have chosen and why, which companies/brands you have chosen and why. The rest of the report can then be organised thematically, such as ...
The Success Of Nokia S Strategy In India
Example essay. Last modified: 2nd May 2017
Chapter 1: Introduction Nokia is a global brand and one of the world leaders in mobile phone manufacturing. In India, the name Nokia is associated with trust and quality. Nokia being well recognized ...
The success of starbuck
Example essay. Last modified: 1st Jan 2015
Terms Of Reference This report was commissioned to examine the use of the marketing mix and the contribution of the design function in the success of Starbuck. This report is presented to Dr. Daniel ...
The Success Of Subway Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction Subway chain is the third largest fast food chain in the world after McDonald’s and KFC. The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started...
The Success Of The Iphone Marketing Essay
Example essay. Last modified: 1st Jan 2015
In recent years, the Apple company has become one of the greatest companies in digital industry, which can be competitive with the Microsoft in this area. After Steve Jobs, the chairman and CEO of App...
The Sun Tzu Marketing Strategies
Example essay. Last modified: 1st Jan 2015
Abstract: Nowadays the number of players in the market is growing high with the increase in people’s ability to choose their product. Long gone the market occupied by monopoly players and seller...
The Superior Performance of Coca Cola
Example essay. Last modified: 1st Jan 2015
The BusinessWeek (2009) recognized Coca Cola as one of the 50 companies that have demonstrated superior performance for 2009. Such distinction implies that the company achieved outstanding performanc...
The Supermarket And Grocery Store Industry | Analysis
Example essay. Last modified: 18th May 2017
Market Size and Growth – The market size for the Supermarket and Grocery Industry is very large. It accounts for 75of the $680 billion food retail market. There is a huge saturation of supermark...
The supermarket industry in Sri Lanka
Example essay. Last modified: 1st Jan 2015
The supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after.(P...
The Supply Chain Management In Volkswagen Marketing Essay
Example essay. Last modified: 1st Jan 2015
Volkswagen Group (sometimes abbreviated to VW Group]and previously known as VAG) is a German automobile manufacturing group; and according to figures published by economic research firm Global Insight...
The Supply Chain Management Of Nike Marketing Essay
Example essay. Last modified: 1st Jan 2015
Nike is an innovation company, designing and planning for the sustainable economy of tomorrow, not just today. Climate change, and reducing Nike’s environmental footprint, is something the compa...
The Supply Chain Strategies Of IKEA
Example essay. Last modified: 18th May 2017
Introduction Ikea’s successful factors can boil down to its different theory. One thing Ikea always focus on relating to seek balance cost-effective labor and company’s product quality sta...
The survival of LEGO in changing environment
Example essay. Last modified: 3rd May 2017
This essay aims to provide an insight into LEGO’s performance in the UK market and the strategies adopted by LEGO to be acclaimed today as UK’s 3rd largest toy seller. Accordingly, a bette...
The Sustainability Of Toyota Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
In this report we shall be looking at the sustainability of Toyota Company, in spite of company faced lots of crisis but they performed well. In todays world sustaining in the market is very tough. A ...
The Sustainable Competitive Advantage In Hospital Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
Competitive Advantage means when the business is all about selling high quality goods at high prices to gain this advantage. It means to create brand Loyalty and selling brands which are completely un...
The Swot Analysis Of The Hobbycraft
Example essay. Last modified: 1st May 2017
The Hobbycraft is a crafts and arts superstore chain in the United Kingdom. The store holds a national arts, crafts- and hobbyist materials. The company is a first of its kind in Europe. The Hobbycraf...
The Swot Analysis On Tata Motors Marketing Essay
Example essay. Last modified: 1st Jan 2015
In this assignment, I am going to do SWOT analysis consider to establish current position of TATA MOTORS and how this swot analysis can be used to develop corporate strategy for them. TATA was establi...
The Swot Analysis Report Marketing Essay
Example essay. Last modified: 1st Jan 2015
SWOT analysis is an indispensable source of company data and information. The purpose of conducting this report is to examine the external environment threats and opportunity and the company internal ...
The Target Audience Analysi
Example essay. Last modified: 8th May 2017
NTPM(NIBONG TEBAL PAPER MILL) is a company to produce paper product as a manufacturer. It has many types of brand which is Premier, Loyal Gold, Cutie and etc. We choosing our brand is Premier and it i...
The target market for fast track market
Example essay. Last modified: 1st May 2017
The target market for FAST TRACK MARKET are youth between the age of 18-35 ages including working adults and the post graduates students of both metros and mini metros. The fast track user wears brand...
The Targeted Toyota Prius Advertisement Plan Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction This advertisement plan for Toyota Prius will focus on the target market needs and wants. The report will duly identify the target market with Prius differentiation and positioning in the...
The Tea Market In The Netherlands Marketing Essay
Example essay. Last modified: 1st Jan 2015
Market analysts believe the tea industry will continue to grow and will probably not realise its full potential any time soon. The positive change in the industry is related to two major factors; con...
The telecommunication industry in Australia and Optus
Example essay. Last modified: 1st Jan 2015
INTRODUCTION The telecommunication industry in Australia has experienced strong growth over the past decade as a result of deregulation in the industry since 1991 and 1997 and the development of new t...
The Telecommunications Industry In Tanzania Marketing Essay
Example essay. Last modified: 1st Jan 2015
The current business environment is very competitive; therefore it is very important for the new investor to conduct a thorough analysis on the industry she/he interested so as to evaluate its profita...
The Tesco Loyalty Card Scheme
Example essay. Last modified: 2nd May 2017
Today the businesses have become customer centric and the marketing mix of 4 P’s is now being replaced by 30 R’s (Gummeson2008). Companies are more focused on delivering the value demanded...
The Tesla Motors Inc Marketing Essay
Example essay. Last modified: 23rd Feb 2021
Tesla Motors, Inc. is an automotive company headquartered in Silicon Valley, California that design, manufactures and sell electric cars and electric vehicle components....
The Textile Industry Arvind Mills Bombay Dyeing Marketing Essay
Example essay. Last modified: 1st Jan 2015
The Textile industry contributes around 14% to India’s Industrial Production, 4% to the GDP and 17% to the country’s export earnings. It provides direct employment to around 35 million peo...
The Theoretical Basis For Market Segmentation
Example essay. Last modified: 8th May 2017
The theoretical basis for market segmentation comes from economic pricing theory, which indicates that profits can be maximized when prices that differentiate segments are set (Frank et, al., 1972).Ma...
The Theoretical Research Proposal Brand Management
Example essay. Last modified: 25th Apr 2017
In the corporate world firms recognized the strategic role of brand extensions. Most of the firms capitalize on the brand equity and brand extensions. Parent brand helps in brand extensions. Brand ext...
The Threat That Substitute Products Pose To An Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
India’s move towards globalization by hiking FDI limits from 49 to 74 has enabled Indian players in telecom sector to spark off the competition and consolidation by offering shares to foreign co...
The Three Marks And Spencer Clothing Ranges Marketing Essay
Example essay. Last modified: 1st Jan 2015
Identify and explain the order winner and qualifiers for these three different clothing ranges at M&S. Apply the polar diagram to analyze and compare the different operations performance objectiv...
The Toy Industry: Mattel And Hasbro
Example essay. Last modified: 17th May 2017
During the 1700s, a business would produce toys as a secondary product line – for example, cobblers would whittle wooden toys in their downtime. However, as the country moved into the 19th cent...
The Trader Joes Marketing Plan Marketing Essay
Example essay. Last modified: 1st Jan 2015
Trader Joes is one of the most successful grocery store chains in United States. The brand started as a small convenience store in Los Angeles and has grown to be one of the most recognizable brands s...
The Traditional Way Of Shopping Marketing Essay
Example essay. Last modified: 1st Jan 2015
In the traditional way of shopping the vendor and the store are very important. The store gives the consumer the possibility to compare, orientate and get information about a product. The physical st...
The Types Of Differentiation Strategy Marketing Essay
Example essay. Last modified: 1st Jan 2015
In order to carry out differentiation strategy and establish sustainable competitive advantage of the corporation, the corporation must have a profound understanding of differentiation strategy. The f...
The Unilever market analysis and overview
Example essay. Last modified: 13th Apr 2017
“To add vitality to life” is Unilever’s everlasting corporate mission, and it works to create a better future every day. Ever since Unilever was established in 1884 by the founder Wi...
The Use Of Balanced Scorecard For Tesco
Example essay. Last modified: 18th May 2017
Tesco is a prime example of the power of a multi-channel strategy. It was founded in the aftermath of the First World War and created the concept of discount supermarket or superstore in Britain in 19...
The Use Of Semiotics In Advertising
Example essay. Last modified: 12th May 2017
Semiotics is also known as the semiotic studies or semiology, which is basically the study of the sign processes or signs or symbols or signification or communication. There are three branches of semi...
The Users Of Pantene Shampoo In Western Marketing Essay
Example essay. Last modified: 1st Jan 2015
The shampoo market in India has changed significantly since 1960 when it first became a lifestyle product in urban homes. As of 2008, it was a very competitive market with dominant players such as Hin...
The Value Chain Analysis: Sony
Example essay. Last modified: 18th May 2017
According to Porter (1985, cited in Gershon and Kanayama, 2002:115), strategic planning is a set of managerial decisions and actions that determine the long-term performance of an organisation. Lasse...
The Value of Creativity in Advertising
Example essay. Last modified: 4th May 2017
Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult......
The Value Proposition in Barclays PLC
Example essay. Last modified: 27th Aug 2021
The organization that is used for this assignment is Barclays PLC; this project is divided into three parts. The first part’s aim is to identify and to explain what is the perceived value for the customers, the second part will critically evaluate the value proposition of the business and the third part would produce a new value proposition...
The Various Positioning Errors Marketing Essay
Example essay. Last modified: 1st Jan 2015
For instance: kotak-mahindra positions itself in the customer’s mind as one entity-‘kotak’,which provide customized solutions to all the financial services needs.The positioning of t...
The Vision Of Audi Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
Mr.August Hoch originated a company named Horch and Co in 1899 and then he developed his first automobile in 1901. As he encountered management problem, he left his company in 1909 and created a new c...
The Walt Disney Company analysis
Example essay. Last modified: 1st Jan 2015
What started out to be nothing more than a dream of Walter Elias Disney, with the release of Alice in Wonderland, a series of short film comedies, the beginning of a world renowned global corporation ...
The Washing Powder Industry Of Pakistan Marketing Essay
Example essay. Last modified: 1st Jan 2015
We serve the everyday needs of all consumers everywhere for foods, hygiene and beauty through branded products and services that deliver the best quality and value. Our bands capture the hearts of con...
The Weaknesses Of Mattel In The Same Area Are Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction Every manufacturer of the children’s products, being a part of business organization has the responsibilities to the consumers and the society. Every business organization tries ver...
The Web Analytics And Amazon Marketing Essay
Example essay. Last modified: 1st Jan 2015
The essay focuses on use of digital channels by Amazon.com to achieve success. It starts with company overview of Amazon. Amazon is an online selling retailer of products like books, toys, electronics...
The wedding project
Example essay. Last modified: 1st Jan 2015
1.0 Executive Summary The Wedding Project One of the most significant days in a person’s life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate pla...
The wine market in malaysia
Example essay. Last modified: 18th May 2017
Malaysia is one of the countries which located in South-East Asia. The population of Malaysia is about 28.4 million of people (Department of Statistics Malaysia 2011). Malaysia is a multi-racial socie...
The World Aircraft Manufacturing Industry
Example essay. Last modified: 8th May 2017
Introduction As the globalisation spreads out the whole world, the connection between each country becomes closer. Airplane as one means of transportation also plays an important role to support globa...
The World Cup by FIFA and Ambush Marketing
Example essay. Last modified: 23rd Sep 2019
FIFA World Cup The FIFA World Cup is the biggest sporting event in the world, it is anticipated all over the globe and the most universally followed single sporting event on earth...
The World Largest Brand Name Apparel Marketers Marketing Essay
Example essay. Last modified: 1st Jan 2015
Levis Strauss and Company is one of the world largest brand-name apparel marketers. Levis Strauss and Company is one of the successful Jeanswear shop in America States. The innovation of the rivets in...
The World Leading Retailer In Coffee Business
Example essay. Last modified: 27th Apr 2017
Starbucks open its first store at Seattle’s Pike Place Market in 1971. Starbucks is the world current leading retailer, roaster and brand of specialty coffee with millions of customer pay visit ...
The Ytl Corporation Berhad
Example essay. Last modified: 27th Apr 2017
The YTL Corporation Berhad was founded by Tan Sri Dato Seri Yeoh Tiong Lay in 1955 which is leading integrated infrastructure conglomerates in Malaysia. In year 1988, Tan Sri Dato’ Seri (Dr) Fra...
Theoretical Foundations Of Purchase Intention
Example essay. Last modified: 18th May 2017
The literature review in this chapter aimed to explain the theoretical foundation of purchase intention. The past studies included explore various aspects of purchase intention toward organic food pro...
Theoretical Perspectives Of Customer Relationship Management Marketing Essay
Example essay. Last modified: 1st Jan 2015
Customer Relationship Management, commonly referred to as CRM, is defined as the customer-oriented approach of a business that comprises of analysis, planning, controlling and co-ordinating of the rel...
Theories in the marketing communication framework
Example essay. Last modified: 12th Oct 2017
According to Kotler (2003, p.563) “A way of looking at the whole marketing process from the viewpoint of customer” Fundamentally, marketing communication is the essential process to convey...
Theories of Consumer Decision Making
Example essay. Last modified: 21st Jul 2017
The concept of consumer buying behaviour is not new, it has been discovered ages ago .The current marketing strategies focuses on consumers buying behaviour. The marketing aim is to grow and make best...
Theory And Practice Swot Analysis Of Sony Ericsson Marketing Essay
Example essay. Last modified: 1st Jan 2015
Co-branding is considered as a common approach for mutual partners to broaden the existing or a new market to generate profitable revenue. This project focuses on analyzing benefits, risk, and other ...
Theory Of Consumer Brand Relationship Marketing Essay
Example essay. Last modified: 1st Jan 2015
Marketing consists of transactional marketing and relationship marketing (Robert, 2008). Transactional marketing is a marketing strategy, which is often adopted by many businesses in the old days. I...
Theory Of Reasoned Action
Example essay. Last modified: 10th May 2017
CHAPTER 2 LITERATURE REVIEW 2.0 Introduction This chapter will deals with survey of literature review in the area of online purchase intention and perceived risk and its determinants. This section wil...
Thesis Introduction Luxury Goods
Example essay. Last modified: 1st May 2017
What is luxury? Nowadays this is a very common question asked by a lot of people around of the world, maybe in the past it was asked by less people. In order to investigate why so many people are in...
Think Global, Act Local Agenda
Example essay. Last modified: 12th Jan 2018
In this assignment, I will present my views on “Think global, act local” by giving different examples from different companies. Globalization means developing standardized products markete...
Thorntons Plc And The International Confectionery Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
Thorntons Plc is one of the United Kingdom’s leading manufacturers and retailer of specialist chocolates. It is a British chocolate company established by Joseph William Thornton in 1911, the co...
Thoroughly Analyze The Company Toyota Marketing Essay
Example essay. Last modified: 1st Jan 2015
The purpose of carrying out this report is to thoroughly analyze the company Toyota to come out with some idea to improve the company and gain competitive advantages over numbers of competitors there ...
Threat Of Entry To The Apparel Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
In the retail fashion industry, competition is getting more and more intensive due to reducing quotas of tariff and increasing reliance on imports. International apparel retailers are regarded to be o...
Threat Of New Entry In Markets Marketing Essay
Example essay. Last modified: 1st Jan 2015
The barriers to entry are pretty high for new entrants, in fast food industry McDonald’s they have achieved high economies of scale and have better access to raw materials and distribution chann...
Threats Of The Film Industry
Example essay. Last modified: 28th Apr 2017
The main threat for the film industry now-a-days is PIRACY. Where hackers sell the duplicate CD’s and DVD’s. Online piracy has also come into action and every illegal download cost to the ...
Three C Of Successful The Positioning Strategy Marketing Essay
Example essay. Last modified: 1st Jan 2015
Based on the research, the three C’s are vital in the positioning strategy. The three C’s are referring to the channel, customer, and the competitor. Thus, the positioning strategy require...
Three Personas Visiting Starbucks In The Us Marketing Essay
Example essay. Last modified: 1st Jan 2015
The business of starbucks is coffee and coffee like products with these product they have succeeded in changing the ideology and the way people use to drink coffee. They successfully transformed a per...
Thums Up Soft Drink Brand Analysis
Example essay. Last modified: 14th Jun 2017
Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola. Until leaving India in 1977, Coca Cola was the nation’s leading soft drink. It was around that time that the Chauhan brothers la...
Tim Hortons Design of Goods Services
Example essay. Last modified: 1st Jan 2015
Tim Hortons Inc. is a fast food giant operating in North America and Canada. The Company’s offerings includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwi...
Timeline Of Zaras Entry Into International Markets Marketing Essay
Example essay. Last modified: 1st Jan 2015
Introduction In the fashion industry, the trend of SPA(Specialty store retailer of Private label Apparel) is the main stream in global brand. The representative brands in fast fashion are Zara, H&...
Timing To Entry First Mover Advantage Marketing Essay
Example essay. Last modified: 1st Jan 2015
Apple Inc is a multinational American company that design and sells computer software, consumer gadgets and personal computers. It was co-founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple I...
Tire Industry Capstone Project Marketing Essay
Example essay. Last modified: 1st Jan 2015
The report examines the global Tire industry. the industry is dominated by 10 firms controlling 95 of the global market. First, the report analyses the fundamentals of the industry followed by an anal...
Titan company environment overview
Example essay. Last modified: 3rd May 2017
Titan industries was launched in 1984.Joint venture between the Tata group and the Tamil Nadu industrial development corporation(TIDCO) lead to the existence of Titan industries(tata,2010).It is the w...
Titan Watches Strategy Plan and Analysis
Example essay. Last modified: 13th Jun 2017
The second part of the report is discussed about how to converting changes the segmentation, marketing goals, marketing strategies and marketing mix of Titan to improve the future performance. In orde...
To Analyse The Branding Strategy Used By Sia Marketing Essay
Example essay. Last modified: 1st Jan 2015
This research has chosen the topic of how Singapore International Airlines cans Remain Competitive in the Airline Industry. SIA is a World-known successful airline company in the industry. SIA has de...
To Study Promotional Mix Of Coca Cola Products Marketing Essay
Example essay. Last modified: 1st Jan 2015
Coca-Cola is the most recognised brand name in the world with 94 per cent recognition. This profile has spread with increasing rapidity in recent years as evidenced for example in China, where Coca-Co...
Toothbrush Marketing Plan
Example essay. Last modified: 12th Jun 2017
Marketing Plan of Close-up Toothbrush INTRODUCTION Close-up toothbrush as name suggest the company manufactures toothbrush for the dental care of the people. This marketing plan summarizes the comp...
Top Glove Corporation Berhad Analysis
Example essay. Last modified: 13th Jun 2017
Globalization opens new opportunities to every one of us. At the same time, it intensifies the challenges before us. This report begins by introducing globalization and the rise of the multinational c...
Top Glove Corporation Berhad Marketing Essay
Example essay. Last modified: 3rd Sep 2019
Top Glove was established in 1991 as a small factory with three production lines, but it has since grown exponentially to become the largest rubber glove manufacturer in the world (Top Glove, 2013)....
Total Global Strategy: Managing for Worldwide Competitive Advantage
Example essay. Last modified: 1st Jan 2015
Introduction In current global environment, more and more firms are expanding their business internationally. Advances in technology, communication systems, transport, and better free trade policies h...
Total Quality Management (TQM) at McDonalds
Example essay. Last modified: 15th Jan 2018
Executive Summary The purpose of this assignment to elaborate about Total Quality Management based on how it implements and how it impacts on an organization. For this assignment I have selected McDon...
Total Quality Management (TQM) in Fly Emirates
Example essay. Last modified: 11th Jan 2018
.Emirates in the Middle East is the major airline and subsidiary of emirates group. It is the national airline of Dubai, United Arab emirates which thus operates near around 2000 passenger’s fli...
Touch Screen Alarm Clock Marketing Plan
Example essay. Last modified: 27th Apr 2017
The latest technological gadgets have gained immense popularity in the last few years and the customers are eager to try out new products and services. Considering the increasing demand of touch scree...
Town Square For The Global Village Of Tomorrow Marketing Essay
Example essay. Last modified: 1st Jan 2015
“The Internet is becoming the town square for the global village of tomorrow”. Bill Gates Since the invention of the internet, people’s hunger for knowledge has been satisfied with...
Toyota And Lexus Pestel Analysis
Example essay. Last modified: 10th May 2017
The purpose of this report is to conduct a strategic appraisal of Ebrahim Khalil Kanoo Group and assess the implications for the strategy of the company. To conduct these analysis two main stages will...
Toyota and Mercedes Benz Marketing Comparison
Example essay. Last modified: 6th Jul 2017
Toyota Company and Mercedes Benz Company are two major car brands which are common in all parts of the world. These are among the top automakers globally and they directly employ thousands of employee...
Toyota Business Strategies - Analysis
Example essay. Last modified: 13th Jul 2017
The following will focus on identifying and analyzing of Toyota’s business strategies which lead them to success, as well as critical comparison and contrast will be provided Toyota’s curr...
Toyota Business Strategy In Global Environment Marketing Essay
Example essay. Last modified: 1st Jan 2015
There have been two reasons of arbitrariness at work to evolve Toyota from its very humble beginning to a world renowned car maker. Firstly, the oil crisis of mid 1970s became an exogenous jolt that i...
Toyota Company Strategic Planning
Example essay. Last modified: 9th Jan 2018
TOYOTA COMPANY 1.0 Companys Description Toyota Motor Corporation is engaged in manufacture of passenger cars and their assembly, minivans, recreational and sport vehicles worldwide. Toyota has a netwo...
Toyota Faces Fierce Competition From All Angles Marketing Essay
Example essay. Last modified: 1st Jan 2015
Since Toyota products have a reputation for reliability, the resale value of their vehicles tends to be much higher than many other producers.The most serious threat to Toyota is widely considered t...
Toyota Had Faced Critical Issues On Its Product Marketing Essay
Example essay. Last modified: 1st Jan 2015
Toyota had faced critical issues on its product which the company has to recall its car due to faulty brake. The company has been forced by US government to recall its entire cars. According to produc...
Toyota Lean Customer Relationship Management
Example essay. Last modified: 30th May 2017
Toyota sustains their marketing strategic by implementing Lean CRM since 2003. Before this, potential customers were search information by themselves. For example, search queries, place orders, track ...
Toyota Marketing Strategy Marketing Essay
Example essay. Last modified: 20th Aug 2018
Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder ...
Toyota Motor Corporation Is A Multinational Corporation Marketing Essay
Example essay. Last modified: 1st Jan 2015
Toyota Motor Corporation was founded in 1937 by KIICHIRO TOYODA to create the automobiles. Toyota motor corporation is a multinational corporation and it’s headquarter is located in Japan. Toyot...
Toyota Motor Corporation Market Analysis
Example essay. Last modified: 23rd Feb 2021
Toyota Motor Corporation is well-known Japanese Multinational Corporation. It is the world’s second largest manufacturer of automobiles, trucks, robots, buses....
Toyota Motor Corporation: Company Profile
Example essay. Last modified: 16th May 2017
Toyota is a world renowned name, a brand dominating in the automotive industry, and multinational corporations based in Japan. The company was founded by Kiichiro Toyota at the end of the day in 1937 ...
Toyota Motors Communication With Stakeholders
Example essay. Last modified: 2nd May 2017
Toyota motors today manufacture a wide range of vehicles all over the world. As a Creative leader in the automobile manufacturing business, Toyota is well known for its efficiency, management values a...
Toyota Prius Executive Summary
Example essay. Last modified: 18th Apr 2017
The purpose of this report is to present an international marketing plan for Toyota Prius to be launched onto the Indian shores. For this purpose, the head office of Toyota is assumed to be located in...
Toyota Strategy Analysis
Example essay. Last modified: 18th Jul 2017
Automobile sector is known as one of the world’s most competitive and high tech sectors. But it is very difficult to enter into this sector because it needs huge capital to develop an infrastruc...
Toyota: Corporate Social Responsibility
Example essay. Last modified: 16th May 2017
The history of Toyota Motor Corporation (TMC) which is a Japan based-company begins when it is established at 1937 by the founder, Kiichiro Toyoda. (Toyota Motor Corporation n.d.) Since then, the comp...
Toyota: Sustainable Strategies And Global Success
Example essay. Last modified: 15th May 2017
The global auto industry is a key sector of the economy for every major country in the world. A huge invests in research, development and production result in gaining high industry performance (OICA, ...
Toyota: SWOT Analysis, BCG Matrix and Porter's Five
Example essay. Last modified: 16th Jan 2018
Toyota is a Japan based company which was established in 1937 by Sakichi Toyoda and is the world biggest automobile manufacturers, Toyota has achieved a record sale of 9 million cars in five continent...
Toyota: The World's Largest Automobile Manufacturer
Example essay. Last modified: 12th May 2017
Toyota is the world’s largest automobile manufacturer by sales and production from the first quarter of 2008, they produced 241 million vehicles, replace production 225 million vehicles of GM, b...
Toyota's Ethical Issues
Example essay. Last modified: 12th Jul 2017
Business ethics, guiding decision-makings and policies, is concerned with good and bad or right and wrong behaviors and practices within business context(Carroll and Buchholtz, 2008, p242). Based on i...
Toyota's Hybrid Cars: A Marketing Plan
Example essay. Last modified: 11th Oct 2021
The goal of this marketing plan is to improve certain aspects of a Toyota's hybrid cars in order to make it even more environmentally friendly....
Toyota's Management Issues
Example essay. Last modified: 30th May 2017
This report sets to review current management issues at Toyota Automobile Company. It will evaluate the environment in which the company operates as well as analysis of its competitors. It will evalua...
Toyota's Operational and Industry Environment
Example essay. Last modified: 10th Jan 2018
In order to analyse the Toyota’s operational and industry environment and its competitive position in the auto mobile market, there some appropriate strategic tools are using in this paper. Such...
Toyota's Organizational Structure
Example essay. Last modified: 9th May 2017
1. Analyse and comment on how Toyota transformed its organizational structure to become ‘the pinnacle of Japanese innovation, manufacturing quality and industrial strength’ referred to in ...
Toyota's Total Quality Management
Example essay. Last modified: 9th May 2017
The once magic spell of Henry Ford’s T-modal and assembly lines is a long forgotten memory. In today’s highly dynamic market place the consumer cannot be satisfied with a black color ford....
Toyota’s Business Environment and International Marketing Tools
Example essay. Last modified: 23rd Sep 2019
International marketing- Toyota w/c – 2194 Table of contents 1. Introduction 2. Toyota’s business environment 3. Segmentation 4. Targ...
Toyotas Competitive Advantage In The Automotive Industry Marketing Essay
Example essay. Last modified: 1st Jan 2015
In the years following World War II., government industry cooperation, a strong work ethic, and mastery of high technology helped Japan advance with extraordinary speed to the rank of the second most ...
Toyotas Ethical and Corporate social responsibility obligations
Example essay. Last modified: 1st Jan 2015
Toyota Motor Corporation (TMC) was founded in 1933. It was part of Toyoda Automatic Loom Works which was committed to the production of automobiles. The Toyoda Automatic Loom Works was controlled by K...
Trade Kings A Zambia Consumer Company Marketing Essay
Example essay. Last modified: 1st Jan 2015
For a firm in its initial internationalisation, it will have to use indirect export strategies where it uses intermediary organisations that have the necessary experience in handling export sales on b...
Traditional and Digital Marketing Tools Used by Glossier
Example essay. Last modified: 23rd Sep 2019
BUSM 4302 Strategic Marketing in Digital Economy Student number: 17001393 1st November 2018 Assignment 1 – Individual written report on use of...
Traditional way of segmenting the market
Example essay. Last modified: 1st Jan 2015
The four different traditional market segmentation approaches are frequently used in marketing research. These segmentation variables are referred to as geographic, demographic, psychographic, and beh...
Training and development at Toyota
Example essay. Last modified: 1st Jan 2015
Training is essentially the instructing of others in information new to them and its application. It may, and often does, involve the teaching of new skills, methods and procedures. Very few people ar...
Transactional and relationship marketing
Example essay. Last modified: 1st Jan 2015
In this age of modernization and technological advancement one must be on top of the game to succeed in a competitive business market. And to accomplish this task a firm need not only produce high qua...
Transactional Paradigms in Marketing Theories and Practices
Example essay. Last modified: 8th Feb 2020
Marketing theories and practices between the 1950s and the 1980s were largely consistent with what can be described as a transactional paradigm”; (a) Identify and explain these key th...
Transport Company Marketing Plan
Example essay. Last modified: 3rd Jul 2017
We all make use of the services provided by transportation companies. Now we are going to discuss a) transport for London, and b) First transforming travel. Both Companies are U.K’s Transportati...
Transportation and Distribution Management
Example essay. Last modified: 16th Jan 2018
Transportations and distribution industry plays an important role in bridging the gap between the producer and the consumer. Forms of transportation available include air, water, rail and land. The tr...
Travel and Tourism Entrepreneurship
Example essay. Last modified: 9th Sep 2021
Travelling and tourism can be considered as one of the best businesses in the contemporary world. The ever increasing need of tourism and Travelling has made this business low risk and successful because people from all over the world travel and arrange tours....
Trends And Promotions Promotional Mechanisms Marketing Essay
Example essay. Last modified: 1st Jan 2015
Chapter 4 4.1.1 Introduction This chapter is a study of Karoulias, one of the biggest drinks companies in Greece. W.S. KAROULIAS is one of the top wine and spirits companies in Greece, with a dynamic ...
Trends in the Childrens fashion market
Example essay. Last modified: 1st May 2017
We may not be thinking of the kids fashion trends, though it is the most desirable part of the today’s revolutionary fashion trends. This is just not important to wear the latest trends on the k...
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