A Review On Apple Inc Systems Information Technology Essay

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company is best-known for its unique hardware and software. Apple Inc was the first successful personal-computer company. I believe that Apple is really involved in two businesses: the computer market and the entertainment and media market .The co-founder and chief executive officer of Apple is Steven Paul Jobs. Apple was established on April 1, 1976. As on 16 January 2011, the Company had approximately 49,400 full-time equivalent employees. There are total of 323 Apple stores worldwide and also a range of products which consist of, (Macintosh Computers, iPod, the iPhone and the iPad) And also it includes software like the (Mac OS X operating system, iTunes iLife, iWork, Aperture, Final Cut Studio, Logic Studio, iOS.)

Some of the services provided by Apple Inc. include:

“Apple Push Notification Service”-( forward notifications from the servers of third party applications to the device)

“Apple Type Services for Unicode Imaging”-(set of services for rendering Unicode-encoded text starting with Mac OS 8.5 and in Mac OS X.)

“App Store”-( service for iOS devices which allows users to browse and download applications from the iTunes Store)

“iWork.com”-(Service by Apple Inc which provides a web interface for viewing, downloading, and commenting uploaded documents.)

Apple is marketing to people who have a few characteristics.

1) Middle/Upper income folks who are willing to pay for a better user experience.

2) People who like to have fun with technology. This includes people who like to shoot a lot of digital photos or video. It’s the whole digital hub concept. People are starting to buy into it.

3) Music enthusiasts and fans ages 12-35.

4) Professionals in media and design.

In my opinion, Apple is targeting mostly Students and Educators. The reason is that Apple provides everything you need to deliver on the promise of digital teaching and learning. Reasons why Students and Educators should use Apple, (Its OS is Stable and Secure, it has the latest Intel processor, making it fast and efficient, Apple has the technical support in the business, Apple offers hands-on technical training to help you and your staff plan for, integrate, and maintain Apple technology, Only Apple offers a complete environment for learning as the application/software/hardware system is designed to work together seamlessly.)

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Reasons why apple can be so successful are because of their product’s simplicity and quality. Apple also adopts a comprehensive approach; they are very cautious about their work and can’t afford to make the slightest mistake. Last of all, compared to other organizations, apple “thinks different”.

Repair Fulfillment Process

Customer

Makes Payment

Requests to Repair Device

Service Centre

Prepares Work Order

Identifies Problem

Repair Shop

No

Performs Repair

Any Parts Required?

Parts Department

Yes

Make Order for Parts

Make Order for Parts

Purchasing

Order Closed

Prepare Payment

Update Payments

Purchase Order for Parts

Apple Parts Supplier

Sends Required Parts

This is a Process where Apple’s Products goes through a repair service. This repair Service helps increase the trust between the users and the organization.

Customer Service Process

Customer

Receives Product

Prepare Payment

Receive Notification

Places Orders

Sales Department (iTunes)

Downloads Product

Cancel Orders and informs customer

Accept Orders

No

Purchasing

Sends Invoice

Purchase Product

Credit ok?

Yes

Check Credit

This Process shows how apple Inc uses “Apple Store” to promote their apps and other products by selling them online.

Advertising Process

Client/ Management

Briefs Product to be advertised

Focus Group

Produce Plans for Advertisement

Identifies results from Agency

Designers, writers and directors

Creates Advertisement

Advertising and media agencies

Research on Factors

Analyze competitors’ advertisement

Traffic department

Grants Approval

Plan ok?

Checks Produced Plans

This process explains the process which the organization creates advertisements. This helps it to promote their products be it online or commercials.

E-Commerce applications consist of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Examples of Business-to-consumer-“apple store” , “epic centre”, etc. Apple has an e-tailing Website which is the “apple store”. Consumers can buy their products directly through internet. Customer can also buy apple products from different shops such as “epic center”. Mobile commerce refers to electronic commerce transactions that are conducted in a wireless environment, especially via the Internet. By using the smart phone (IPhone) users can access to financial & account information, the ability to transfer funds, and receive alerts. Benefits of E-Commerce to organizations is it Makes national and international markets more accessible, Lowering costs of processing, distributing, and retrieving information.

Business Intelligence (BI) refers to applications and technologies for consolidating, analyzing, and providing access to vast amounts of data to help users make better business and strategic decisions. BI helps an organization to align towards its key objectives. It is not a big secret that today’s businesses rely heavily on data and the information it delivers about their companies. Whether it is for the purpose of customer acquisition, improving operational performance, or understanding competitors, all of the information is presented in the form of complex and large amounts of data. BI helps the organization, as it enables faster and fact-based decision making, Combines multiple sources of data for decision making, efficient collection and distribution of vital data and statistics.

The wireless application protocol (WAP) is the standard that enables wireless devices to access Web-based information and services. Apple Inc has developed a few wireless devices (IPhone, and IPad) which are small enough to easily carry or wear, have sufficient computing power to perform productive tasks and can communicate wirelessly with the Internet and other devices. This allows the consumer to surf the web at any place and time. Wireless networks help retailers improve store staff flexibility and efficiency, check out customers faster, and give customers access to relevant promotions, product information, and online ordering. It Enhances Productivity, Collaboration, and Responsiveness and also Empower Workforces. With such advantages, it increases the organization’s productivity.

Customer relationship management is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes-principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. It includes a one-to-one relationship between a customer and a seller and also Helps keep profitable customers and maximizes lifetime revenue from them. Using CRM, apple can Provide Better Customer Service thus enhances the relationship between the customer and the organization. It also Increase Customer Revenues, Discover New Customers and helps employees to gain an understanding to the customer and anticipate their purchases.

Acknowledgments

http://wiki.answers.com/Q/Who_are_apple%27s_target_market

http://en.wikipedia.org/w/index.php?title=Special%3ASearch&search=apple+services

http://en.wikipedia.org/wiki/Apple_Inc

http://wiki.answers.com/Q/Who_are_apple%27s_target_market

http://en.wikipedia.org/wiki/Electronic_commerce

http://en.wikipedia.org/wiki/Business_intelligence

http://en.wikipedia.org/wiki/Customer_relationship_management

http://en.wikipedia.org/wiki/Wireless_Application_Protocol