Business Essays

Brand Management at Uber

Example essay. Published: 4th Mar 2019

A sample of a business student’s submitted essay on Brand Management at Uber. UKessays.com is the home of expert-led academic writing services on a variety of subjects, including business. ...

Brand management in SME myth or reality? – A Literature review

Example essay. Published: 1st Jan 2015

Abstract Very little attention has been paid by the academicians in the area of brand management for small and medium enterprises (SMEs) (Abimbola and Vallaster,2007; Karke,2005; Wong and Merrilees,20 ...

Brand Management Project: Jetstar Airways

Example essay. Published: 8th Feb 2020

Introduction Jetstar Airways was established by Qantas in 2003 and is an airline that put an emphasis on low cost airfares (Seatmaestro, n.d.). Jetstar’s idea was to have an airline th ...

Branding Identity

Example essay. Published: 1st Jan 2015

Part 2 – Branding Identity Brand identity is how we want our customers to understand and perceive the brand (Kapferer 2008). Brand identity will help the customers to recognize the brand and can ...

Brazil As An Emerging Market Economy Business Essay

Example essay. Published: 1st Jan 2015

Globalisation has become the order of the day and as multinational companies are scouting for new avenues in the bid to achieve competitive advantage over rivals and have at the same time economic via ...

Brazil Automotive Industry Supply Chain

Example essay. Published: 13th Sep 2017

Article’s Summary The aim of the article reviewed in this paper is to emphasize how practices for Brazilian automotive industries in the management of their supply chain, which emerged in the ...

Brief Analysis Of Coca Cola And Pepsico Business Essay

Example essay. Published: 1st Jan 2015

Introduction The interest in corporate social responsibility, sustainable business practice, corporate governance, business ethics, and integrity and compliance management has grown markedly in the pa ...

Brief History Of Canon Incorporated

Example essay. Published: 20th Apr 2017

“The word strategy has been around for a long time. It is a term commonly used in corporate warfare. It is considered the high point of managerial activities and the word strategy is so influent ...

Brief History Of Hrm Business Essay

Example essay. Published: 1st Jan 2015

Introduction Literature Review In this present world of globalisation, most, if not all the organisations are facing the ever changing challenges of keeping sustainable profitability to be able to sur ...

Brief History Of Procter And Gamble Business Essay

Example essay. Published: 1st Jan 2015

Today, the competition happens in global marketplace more and more intensively. With the driven factors such as globalization, technological change, and demanding customers, companies do not compete s ...

British Airways And E Business Business Essay

Example essay. Published: 1st Jan 2015

Information technology revolutionizes the whole world in every sphere of life. World has become a global village and you can trade from one part of the globe to the other end. In modern global economy ...

British Airways Business Strategy Business Essay

Example essay. Published: 1st Jan 2015

Summary: Purpose of this report is to identify the business strategies of the UK’s leading airways which is British airway. A British airway is the leading in operational research in comparison ...

British Airways Cultural Practice Analysis

Example essay. Published: 13th Sep 2017

Introduction The aim of this report is to illustrate the cultural practice at British Airways. British Airways have their own unique cultural practice. An organisational culture is a powerful tool ...

British Airways Failure of Silverjet

Example essay. Published: 13th Sep 2017

Lessons that British Airways might have taken away from the failure of Silverjet This essay is going to discuss the several inconsistencies that lead to the failure of Silverjet, and the lessons Bri ...

British Airways Human Resource Management

Example essay. Published: 12th Jul 2017

In a human body, heart is the most important part form where we can judge whether body working fine or not. In the same way in any organization the most important asset is employees. And to maximize t ...

British Petroleum (BP) Strategic Change Management

Example essay. Published: 6th Dec 2017

BP is most widely associated with its fuel stations and forecourt retail operations; it also has a wide range of activities. The exploration of oils, gas, extraction, transportation, and the processin ...

British Petroleum Green Marketing Business Essay

Example essay. Published: 1st Jan 2015

Introduction The essay is based on the marketing practises of British Petroleum (BP) in relation to their corporate social responsibility and the suitability of its marketing mixes application in soci ...

Budget Variation Report Example

Example essay. Published: 14th Sep 2017

Introduction: Max Lionel realty was established in 2008 by property developer max Lionel. Through its client agents, the organization manages property sales and rentals on behalf of a range of clien ...

Building High Performance Organisations

Example essay. Published: 13th Sep 2017

This report is about the food processing company- Absolute foods. The report examines the concept of lean thinking, principles and processes. It analyses the kinds of wastes and the implications and ...

Bullying and Harassment

Example essay. Published: 1st Jan 2015

Topic: Bullying and Harassment Research Question: “Are non-management employees, such as administration staff, being bullied, harassed or discriminated against, in any way, shape or form, by the m ...

BUPA | An analysis

Example essay. Published: 10th May 2017

Introduction BUPA is a global health and care organisation with nearly four million members in 200 countries. It employs 40,000 people in the United Kingdom and offers private medical insurance, criti ...

Burberry Corporate Social Responsibility Analysis

Example essay. Published: 23rd Sep 2019

Table of Contents   Executive Summary I. Introduction II. The Value Chain III. 2017 Performance Report IV. Research using Tools ...

Burberry Corporation Analysis

Example essay. Published: 7th Jun 2017

The multinational company Burberry was established in Wales in year 1856 and on their 150years anniversary they announced the shutting down of their company in Wales, and this shutting down affected 3 ...

Bureaucracy Is Not Diminished Through The Modern World Business Essay

Example essay. Published: 1st Jan 2015

Modern organisations have continuously come to exert and diffuse through human life. Therefore, these organisations need to be flexible and contemporary in order to satisfy the needs of human being. H ...

Bureaucratic structure of a traditional organisations

Example essay. Published: 1st Jan 2015

Bureaucratic structure of a traditional organisation has a tall and thin organisational chart. Beside that, this kind of organisation is usually a centralized organisation which means that all the dec ...

Burger King Business Communication Case Study

Example essay. Published: 5th Dec 2017

Burger King is a fast food Corporation. It is the second largest fast-food chain in the United States, trailing only McDonalds. The company franchises more than 10,400 restaurants and owns about 1,000 ...

Burger King Operation Strategy Analysis

Example essay. Published: 3rd Jan 2018

Operation Strategies Today’s operation managers must have a global view of operation strategy. As the barriers such as cultural, religious, political that constrain the productivity across the c ...

Burger King: Business Communication Processes

Example essay. Published: 6th Dec 2017

The Burger King is international Fast Food chain was founded in 1953 in Jacksonville Florida. At that time the name is insta-burger. The original founders and owners, Kieth J. Kramer and his wife&#821 ...

Business Analysis of Coffee Shop – Five Forces and SWOT

Example essay. Published: 13th Sep 2017

Competitive Analysis When engaging in business it important for a company to determine what they have to offer, compared to what their competitors have to offer (Competition, BUS 340). An analysis c ...

Business Analysis Of Eu Yan Sang International Limited

Example essay. Published: 1st Jan 2015

The Chinese profile of pharmaceutical industry is low and it owns 20% of the worlds population and only 1.5% of the global drug market (Smith, 2005). However, the pharmaceutical industry in Ameri ...

Business Analysis Of Foxconn Business Essay

Example essay. Published: 1st Jan 2015

The Foxconn Technology Group is specialized in computer, communications, consumer electronics, digital content, auto parts, and sales of high-tech enterprises 6C industry. With roots technology, manuf ...

Business Analysis Of L’Oréal

Example essay. Published: 9th May 2017

LOreal is the worlds largest French based cosmetic company which is running successfully and globally in Northern America, Western Europe, Latin America, Eastern Europe, Asia, Africa, Orient, Pacific ...

Business analysis of the honda motor company

Example essay. Published: 1st Jan 2015

Honda Motor Company, Ltd is Japanese motoring company which is famous for making automobiles and motorcycle. Honda is largest motorcycle manufacturer. Apart from development of automobiles, its domain ...

Business Analysis of The Learning Centre (TLC)

Example essay. Published: 23rd Sep 2019

TLC is in the industry of training including professional development training, management development training, and business coaching, etc. Organizations in this industry highly rely on corporate customers’ profit, number of businesses in the industry, industrial capacity utilization, national unemployment rate, and needs for professionals in a certain industry (Ross, 2018). ...

Business Analysis Of The Sony Corporation

Example essay. Published: 1st May 2017

As directed by the Board of Directors of Sony Corporation, this report will analyse the company’s situation from 1999-2005. Sony, a world class consumer electronics makers, was facing serious co ...

Business Analysis Of Thomas Cook Plc Business Essay

Example essay. Published: 1st Jan 2015

Thomas Cook Plc. is a travel and tourism company. This organisation initially started in 1841 by an English man Thomas Cook. In 1855 this company started working internationally and Thomas Cook arrang ...

Business analysis report on krispy kreme

Example essay. Published: 1st Jan 2015

Krispy Kreme, an international doughnut chain operating in the fast food industry, was founded in 1937 by Vernon Rudolph in the USA.. Krispy Kreme’s signature item is a glazed doughnut, traditi ...

Business Analytics And Business Intelligence Business Essay

Example essay. Published: 1st Jan 2015

Business Intelligence (BI) is all about getting usable intelligence from data. Using BI you can provide right information to right people at the right time and through right channels to make a competi ...

Business and financial performance of an organization

Example essay. Published: 1st Jan 2015

In today’s economic and industrial crises financial management is the most important issue. It is very difficult for an organization to survive without proper financial management. It enhances m ...

Business and Marketing Plan for Bakery Start-Up

Example essay. Published: 23rd Sep 2019

Summary Mountain Top Treats is a coffee meets dessert shop that serves fresh and sweet treats to locals and visitors of Flathead Valley, Montana. The Flathead Valley is home to great to ...

Business based analysis of Nestle

Example essay. Published: 16th May 2017

Nestle, the largest FMSG Company is working all over the world with more than 500 factories in 86 countries making up of most of the continents. Henri Nestle set up Nestle in Switzerland customers are ...

Business Case Analysis on Pfizer Inc

Example essay. Published: 3rd Nov 2020

There are a couple of reasons 2021 will be a colossal pivotal occasion for Pfizer. The negative impact of things that have lost limitation will rot distinctly. D’Amelio even insinuated 2021 ...

Business case for Franchise of McDonalds

Example essay. Published: 1st Jan 2015

This business case is mainly designed for planning about the franchise of Mc Donald Company while this company has been franchise from 1955 and the franchise of this company brings the success in many ...

Business Case for Gender Equality: Critical Analysis

Example essay. Published: 13th Sep 2017

This essay critically analyses the business case report drafted by the workplace gender equality agency of the Australian government that talks about gender equality for women at work place(The busi ...

Business Case Study and Situational Analysis of Applichem

Example essay. Published: 24th Feb 2025

Sample case study about Applichem, a manufacturer of speciality chemicals founded in Chicago just before World War II. A sample essay history and analysis from a student for UKessays.com ...

Business Case study report: Colchester zoo.

Example essay. Published: 23rd Sep 2019

Table of Contents 1.0 Introduction………………………………………………………………………………1   2.0 Legal Business Structure……… ...

Business Case Study: Marks and Spencer

Example essay. Published: 26th Sep 2017

Marks and Spencer: Marks and Spencer is a well-known retail company. The business that I have chosen to do is well known in the UK retail. Famous for setting the highest of standards in the retail ind ...

Business Communication Mcdonalds

Example essay. Published: 2nd May 2017

McDonald’s Here I choose a McDonald’s of New Zealand for my assignment. I choose this organization because it is very up growing organization of New Zealand. The biggest reason for choosin ...

Business Comparison of Boots and Oxfam

Example essay. Published: 14th Sep 2017

As a group of Business Analysts, you have been advised by your senior managers to select two contrasting businesses and provide a report on the following: Describe the type of business, purpose an ...

Business continuity and disaster recovery planning

Example essay. Published: 25th May 2017

Business continuity plan and Disaster recovery plan is activity to help organisation prepare for disruptive events and it is essential to consider the potential impact of disaster and understand the u ...

Business Continuity Management In Times Of Recession Business Essay

Example essay. Published: 1st Jan 2015

Business Continuity Management (BCM) is a method designed to ensure that the functions of an organisation can be managed or restored promptly in the event of internal or external occurrence. One of th ...

Business Continuity Planning Pros and Cons

Example essay. Published: 13th Sep 2017

Advantages and Disadvantages of Business Continuity Planning In a Financial Organization under the Incident Command System Abstract This research paper is primarily focused on highlighting the speci ...

Business Culture in India and China

Example essay. Published: 27th Apr 2017

Introduction: With much of the world watching the emerging economic power of china, there are two things often overlooked. The first is that India is undergoing an equally dramatic economic evolution. ...

Business Development: Competitor and SWOT Analysis

Example essay. Published: 13th Sep 2017

In the business, the size would not be too large, so there might be 10 employees at the beginning stage. Four or five of them will do research and experiments about new types of perfume and make new ...

Business Environment in Cuba

Example essay. Published: 9th Aug 2017

Cuba is a beautiful country that lies to the north of the Caribbean Sea, the Mexican gulf and the Atlantic Ocean. It is made up of several islands and among the island of Cuba is the largest. Its to ...

Business environment is rapidly changing and bringing new challenges

Example essay. Published: 1st Jan 2015

Bratton and Gold state that “The role of HR is becoming more important if not more than any other executive leadership function (Bratton & Gold, 2003) in dealing with the challenges brought ...

Business Environment Of Coca Cola Company Business Essay

Example essay. Published: 1st Jan 2015

This is an acdamic report which is focusing on the business Environmental changes of the international company of Coca Cola in the last five years. It discusses the strategic position of the company & ...

Business environment of indian entertainment industry

Example essay. Published: 1st Jan 2015

The liberalization efforts by the Indian government have resulted in the emergence of numerous sectors, which offer great possibilities for India’s development. One such recent sector was intera ...

Business Environment Of International Business Machines Corporation

Example essay. Published: 1st Jan 2015

In general, the factors which affect the activity of business organisation can be considered as the business environment. According to Bayard O. Wheeler “Business environment is total of all thi ...

Business Environment Of Mahindra And Mahindra

Example essay. Published: 24th Apr 2017

Purpose of this study is to understand what the business environment is and why this is important for a company and management student to understand its fundamental concept on business activity. To an ...

Business Essays – Age Discrimination Workplace

Example essay. Published: 1st Jan 2015

Age Discrimination Workplace Becoming old can be a daunting experience, having to worry about employment when you become older can be even worse. Age discrimination should not be something an older ...

Business Essays – Business Correspondence Communication

Example essay. Published: 8th Mar 2016

Business Correspondence Communication Business Correspondence Etiquettes Communication – “the transfer of thought from one person to another” (Ruch, 1984, p.3) is the backbone of thriving busine ...

Business Essays – Business Cycles

Example essay. Published: 1st Jan 2015

Business cycles relate to fluctuating growth in economies and are measured using the gross domestic product for respective countries. Introduction Business cycles relate to fluctuating growth in econo ...

Business Essays – Business Financial Tesco

Example essay. Published: 18th Apr 2017

Business Financial Tesco Introduction Topic chosen This report analyses the business performance and financial position of Tesco. Tesco has been the market leader in UK grocery market for years and i ...

Business Essays – Business Motivation

Example essay. Published: 1st Jan 2015

Motivation in the Notable Enterpreneur Sarina Russo This paper talks about the motivation factor in busiess enterpreunship. The entrepreneur selected is Sarina Russo. There are several important trait ...

Business Essays – Business Plan

Example essay. Published: 1st Jan 2015

Business Plan Introduction To assess the viability of Star of India’s business plan, it is useful to consider three aspects of the plan: Suitability – concerned with whether the business plan fit ...

Business Essays – Commercial Domestic Cleaning

Example essay. Published: 8th Mar 2016

Commercial Domestic Cleaning Business Description This is the perfect time to starting this new venture after patiently searching for nine months for the perfect location, finally we realise we coul ...

Business Essays – Company Strategy Business

Example essay. Published: 8th Mar 2016

Company Strategy Business Your company has a clear goal and a solid strategy you have the right people in the right places you have great ideas and the resources to execute them. So does your compe ...

Business Essays – Corporate Governance

Example essay. Published: 1st Jan 2015

Corporate Governance Executive Summary The main goal of the report is to evaluate the current corporate governance of a certain organization. In this report, the company that has given emphasis is a f ...

Business Essays – Employee Relations

Example essay. Published: 1st Jan 2015

Employee Relations Despite reports of its early death, voluntarism is alive and well as the underpinning principles in the conduct of employee relations in the United Kingdom. This report explores the ...

Business Essays – Employment Relation Work

Example essay. Published: 8th Mar 2016

Employment Relation Work Compare and Contrast Employment Relation System in Britain and America The history of employment relations is dominated by the changing relationships between workers, tr ...

Business Essays – Entrepreneur Education Natural

Example essay. Published: 8th Mar 2016

Entrepreneur Education Natural Introduction The intention of this paper is to discuss whether entrepreneurs are born, that is, they have inherent, natural in-born endowments to become and succee ...

Business Essays – Entrepreneurs Business Knowledge

Example essay. Published: 8th Mar 2016

Entrepreneurs Business Knowledge Literature Review Several studies have shown that entrepreneurial ventures are one of the main contributors of new firms (Storey 1994). An increasing number of p ...

Business Essays – Entrepreneurship Pancake Cereal

Example essay. Published: 8th Mar 2016

Entrepreneurship is a thriving activity in the United States, as well as globally. Increasing numbers of people are deciding to implement their dreams of business ownership. ...

Business Essays – Environmental Management System

Example essay. Published: 8th Mar 2016

Environmental Management System Abstract The number of enterprises certified an Environmental Management System due to the Eco – Management and Auditing Scheme (EMAS) and to other Environmenta ...

Business Essays – Fundamental Attribution Bias

Example essay. Published: 8th Mar 2016

Fundamental Attribution Bias Fundamental attribution bias (FAB) can also be referred to as correspondence bias or over attribution. This is the tendency of a person to overestimate the influence of ...

Business Essays – Google Online Internet

Example essay. Published: 8th Mar 2016

Google Online Internet Google, Inc. is the world’s leading online search engine company founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was f ...

Business Essays – Harley Davidson Motor

Example essay. Published: 8th Mar 2016

Harley Davidson Motor Abstract In its 100-year history, Harley-Davidson Motor Company has proven to be a dynamic corporate model by focusing on two fundamental objectives – to grow value and to ...

Business Essays – Heineken Beer Market

Example essay. Published: 8th Mar 2016

Heineken Beer Market Executive Summary Chapter 1 analyze threats Heineken is facing and opportunities the company can get from the beer market by using two model PESTLE and Porter Five Forces. P ...

Business Essays – Hospitality Services Industry

Example essay. Published: 8th Mar 2016

Hospitality Services Industry Question: – Critically analyse the importance of service in global tourism and hospitality environments. What is service? According to Wilson, Zeithamel, Bitner, ...

Business Essays – Human Resource Strategic

Example essay. Published: 8th Mar 2016

Human Resource Strategic Assignment Theoretical, Conceptual and Empirical Developments in the field of Strategic Human Resource Management Abstract This essay will discuss the theoretical, ...

Business Essays – Ikea Company Retail

Example essay. Published: 8th Mar 2016

IKEA Company Retail IKEA’s capabilities have originated from the company’s unique resources and its core competencies that revolve around a successful retail strategy, making it the “world’ ...

Business Essays – International Recruitment Selection

Example essay. Published: 8th Mar 2016

International Recruitment Selection Human Resource Management is a distinctive approach to employment management which seeks to obtain competitive advantage through the strategic deployment of a hi ...

Business Essays – International Trade Law

Example essay. Published: 8th Mar 2016

Critically discuss the view “the bill of lading is the essential document in the international contract of sale has no other document performs the functions of the bill of lading”. ...

Business Essays – Literature Customer Retention

Example essay. Published: 8th Mar 2016

Literature Customer Retention Introduction In compiling this literature review, the author has deliberately cast a wide net. This has not only included both major and “less prestigious” journals ...

Business Essays – London Cinema Plan

Example essay. Published: 1st Jan 2015

West London Gold Class Cinema Business Plan. Executive Summary Negotiations have been undertaken to purchase the West London cinema in Hammersmith. This is a small, family run cinema which has been ha ...

Business Essays – Marketing Strategies HSBC

Example essay. Published: 1st Jan 2015

HSBC Marketing Strategies One of the largest banking and financial services organisation in the world is known as the HSBC Group. It has established businesses in Europe, the Asia-Pacific region, the ...

Business Essays – MBA Strategic Planning

Example essay. Published: 8th Mar 2016

MBA Strategic Planning Basic Concepts of Strategic Planning The CEO then asked you to explain the basic concept of strategic business planning and how it would help improve performance at Lawren ...

Business Essays – Morrison Supermarket Business

Example essay. Published: 8th Mar 2016

Morrison Supermarket Business Introduction This report will analyse one of the UK supermarkets, Morrisons plc, discussing its business and service strategies, beside that what is the strategy th ...

Business Essays – Motivation In Business

Example essay. Published: 1st Jan 2015

Motivation In Business. Introduction Motivation has been defined as the psychological process that gives behaviour purpose and direction (Kreitner, 1995); an internal drive to satisfy an unsatisfied n ...

Business Essays – Online Shopping Mall

Example essay. Published: 8th Mar 2016

Online Shopping Mall This report presents the feasibility study for developing the online shopping mall for UK retail outlets and customers. The idea was generated by looking at the staggering grow ...

Business Essays – Policies HR Managers

Example essay. Published: 8th Mar 2016

Policies HR Managers Introduction This assignment will examine formal, written HR policies including advantages and disadvantages of them, as they could cause bureaucracy, restrict flexibility a ...

Business Essays – Procurement Market System

Example essay. Published: 8th Mar 2016

Procurement Market System Chapter 2 Literature review Introduction The aim of this chapter is to summarise the literature on a range of topics related to e-procurement, previous and current r ...

Business Essays – Project Team Building

Example essay. Published: 8th Mar 2016

Project Team Building Project-Based Team Building Literature Review Team Building To understand team building and the methods best adopted to choose a project team, one must first define a t ...

Business Essays – Psychology Leadership Development

Example essay. Published: 8th Mar 2016

Psychology Leadership Development Abstract The title of the project is business psychology, chapter one takes a brief introductory aspect if the business psychology and the leadership framework ...

Business Essays – Puma Company Brand

Example essay. Published: 8th Mar 2016

Puma Company Brand 1. Executive Summary Puma AG is a multinational company that is based in German and manufactures high athletic and sportswear shoes both for women and men, It was founded by ...

Business Essays – Quality Excellence Development

Example essay. Published: 8th Mar 2016

Quality Excellence Development Discuss ‘business excellence’ and ‘quality management’ practices within current organizational context Introduction As markets become more global, compe ...

Business Essays – Questionaire Observation Research

Example essay. Published: 8th Mar 2016

Questionnaire Observation Research Abstract A critical comparison is presented in this essay and it relates to widely used research methods – Questionnaire, Observation and Research Interviews. ...

Business Essays – Ryanair Airlines Transportation

Example essay. Published: 8th Mar 2016

Ryanair Airlines Transportation Ryan Air Case Study 1.0 Introduction Ryanair was set up by the Ryan family in 1985. The company went public in 1997 and the Ryan’s subsequently sold the bulk ...

Business Essays – Strategy Puma Product

Example essay. Published: 8th Mar 2016

Strategy Puma Product A Winning Strategy In this section evidence will be given to support the view that the strategy adopted by Puma is a winning strategy. There are several factors that will b ...