Assignments

Evaluate the contribution of human resources management practice on the success of Morrison’s potential change management process.

Example assignment. Last modified: 5th Apr 2018

HRM practice can be seen as the ‘hidden hand’ of change. It works within the background, yet is vital in the implementation of change. ...

Evaluate the principles of scientific management

Example assignment. Last modified: 28th Dec 2017

Question Evaluate the principles of scientific management Answer Scientific management is a management approach developed by, and closely associated with, Frederick Winslow Taylor. It is mainly applie ...

Evaluate the Silver Line organisation

Example assignment. Last modified: 19th Apr 2017

Question evaluate the silver line organisation Answer Born out of need, The Silver Line organisation is a confidential telephone helpline for the elderly in the UK (Wilcox, 2014). Founded in 2012, The ...

Evaluation of Adam Smith’s Work on the Wealth of Nations

Example assignment. Last modified: 22nd May 2020

This study examined Adam Smith is reputed as the father of modern financial aspects for his work on systemizing old style financial matters as an autonomous field of concentrate in The Wealth of Nations. Be that as it may, he was likewise ...

Evaluation of Air Canada: Strategy, Workforce and Competition

Example assignment. Last modified: 22nd May 2020

This assignment includes an analysis of Air Canada, taking a look into their strategy, supply chain management, workforce and competition. ...

Evaluation of Airbnb’s Digital Marketing Strategy

Example assignment. Last modified: 22nd May 2020

Digital Marketing is a way of promoting and selling products and services by leveraging online marketing strategies such as search marketing, social media marketing or even email marketing. Digital Ma ...

Evaluation of Apple’s Marketing Strategy

Example assignment. Last modified: 22nd Oct 2020

In this report, I have evaluated the applicability of the marketing concept by Apple Inc. The report examines how market-oriented the company is. Apple achieves its corporate goals through meeting and exceeding customer needs better than the competition. ...

Evaluation of Ben and Jerry’s Mission Statement

Example assignment. Last modified: 22nd May 2020

Executive Summary Ben & Jerry’s immediate problem is conflicting views on which part of the mission statement should be the driving force when conducting business; the social or the economic mis ...

Evaluation of Blockbuster and Netflix’s Strategies

Example assignment. Last modified: 22nd Oct 2020

Blockbuster and Netflix are two big business within the domestic videocassette rent payment market place that skilled very much distinctive products. Netflix extremely multiplied its firm estimate even as Blockbuster dropped its leading market position ...

Evaluation of Child Poverty Dynamics in Seven Nations

Example assignment. Last modified: 30th Oct 2017

This assignment will focus on the working paper entitled Child Poverty Dynamics in Seven Nations (Bradbury et al, 2000). It will identify and analyse the research design, methodology, data collection and analysis contained within the paper. ...

Evaluation of Denning’s Views of Performance Management

Example assignment. Last modified: 22nd May 2020

This essay considers the views of Deming’s to be somewhat true, however over simplistic in approach. People in organisations are not robotic, people have feelings, needs and wants. ...

Evaluation of Economist Article on Health Economics

Example assignment. Last modified: 22nd Oct 2020

This essay focuses on the work of a British health economist, Alan Williams, and his contributions to the subject such as cost-effectiveness analysis and the QALY, in context to health-care inequalities and inadequacies faced in one of the fastest growing economies of the world, India. ...

Evaluation of General Motors’ Risk Management Failure

Example assignment. Last modified: 23rd Jan 2020

This report provides an insight into and analysis of General Motors’ risk management failure. ...

Evaluation of International Trade and Finance

Example assignment. Last modified: 22nd May 2020

International trade is the exchange of goods and services between countries. Total trade is equal to exports and imports. (Investopedia. (2019).) Finance is defined as money management, including investments, borrows ...

Evaluation of Kingfisher’s Corporate Social Responsbility

Example assignment. Last modified: 22nd May 2020

Introduction Recently, the increasing involvement in addressing social issues is becoming significantly awareness of big companies and also small companies. In a year, a number of green awards are giv ...

Evaluation of Morrison’s Marketing Strategy

Example assignment. Last modified: 22nd Oct 2020

Promotion leads to the advertising among the various media channels of Morrison’s products. 7Ps design includes a number of solutions. On the other side, the other Sainsbury company is more effective in the design of the 4Ps than the system of the 7Ps. ...

Evaluation of Mutual Fund Flow-Performance Relationship

Example assignment. Last modified: 22nd May 2020

There has been extensive analysis regarding the flow-performance relationships across a broad range of funds since the 1990s. Ipolito (1992) examine the relationship between investor fund allocation decisions and past performance of mutual funds. ...

Evaluation of Problems in Amazon

Example assignment. Last modified: 23rd Jan 2020

The company that I am going to expand my research for my project paper is Amazon, evaluating the problems at Amazon and providing solution options. ...

Evaluation of Scientific Management

Example assignment. Last modified: 22nd May 2020

Abstract Scientific management is a concept of evaluates and integrates work processes. Its primary goal is improving financial effectiveness, particularly work efficiency. This management theory was ...

Evaluation of Target’s Liquidity Ratios

Example assignment. Last modified: 22nd Oct 2020

In this written assignment, a comparison of Target’s 2018 Annual Report versus its 2017 Annual Report. This paper will be focusing on the liquidity ratios of target using their 2018 and 2017 10K reports. ...

Evaluation of Tesla’s Supply Chain Management

Example assignment. Last modified: 22nd May 2020

Throughout the years, supply chain management has grown to be a significant element of any business. This essay evaluates Tesla’s supply chain management, exploring industry and customer value, and network design. ...

Evaluation of Walmart’s Supply Chain Management

Example assignment. Last modified: 22nd May 2020

This assignment provides an evaluation of Walmart’s supply chain management, including an introduction, an analysis of the Walmart supply chain, Walmart vs their competitors, and future opportunities for Walmart. ...

Evaluation of Whittaker’s Current Market Segment

Example assignment. Last modified: 22nd May 2020

This report evaluates Whittaker’s current market segment by describing the consumer target profile, and then proposes a new market target, presenting perpetual maps in both cases. ...

Examine Mission, Vision, and Strategic Planning for an Organization

Example assignment. Last modified: 14th Apr 2020

Introduction It is important as a doctoral learner to know about competitive advantage and the difference mission, vision, and strategies each organization use. Every organization has its own directio ...

Examining How My Practice and Professional Work Contributes to the Enhancement of Health and Well-being

Example assignment. Last modified: 6th Jun 2019

Student sample assignment Examining How My Practice and Professional Work Contributes to the Enhancement of Health and Well-being. ...

Examples of Job Enlargement, Job Rotation and Job Enrichment at Qantas Airways

Example assignment. Last modified: 26th Jun 2017

The answer to this question explores job enlargement, job rotation and job enrichment, with Qantas Airways used to provide examples. ...

Examples of Total Quality Management principles and practices

Example assignment. Last modified: 2nd Apr 2017

Question I need to know the difference between TQM practices and TQM principles and examples of principles and practices as I am mixing them up. Answer According to the Chartered Quality Institute (20 ...

Existing Technologies and Incorporating Strategic Goals of Hall’s Group

Example assignment. Last modified: 6th Jun 2019

A technology assessment report published on UKEssays explaining the incorporation of existing technologies with the strategic goals of the Hall’s Group. ...

Expansion and Investment into the Energy Industry

Example assignment. Last modified: 22nd May 2020

Energy is impeded in all nations and cultures which propels their innovation and growth. For majority of human history animal and human labor was the primary source of power that let nations to grow and prosper (The Gale Group Inc, 2019).  For the United ...

Explain the ways and causes for how accounting has evolved.

Example assignment. Last modified: 30th Oct 2017

Question Accounting has been evolving and is still evolving. Explain factors that explain the changes and differences in the way accounting is done. Answer Accounting is an old practice that has devel ...

Explain why augmented reality may be the future of supply chains.

Example assignment. Last modified: 2nd Jun 2017

Question The summer of 2016 saw the craze of augmented reality gaming app ‘Pokémon Go’ sweep the world. Explain why augmented reality may be the future of supply chains. Answer The Pokémon Go ga ...

Explain why Coca Cola is a mass market product

Example assignment. Last modified: 4th Jan 2018

Question Explain why Coca Cola is a mass market product Answer A mass market product is when a corporation, usually a monopolist, sells a product to a relatively large fraction of consumers (Ivanov 20 ...

Explaining branding

Example assignment. Last modified: 2nd Mar 2017

Question What is branding? Answer The definition of branding equates to the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other p ...

Exploration of the Entrepreneurial Mindset

Example assignment. Last modified: 12th Aug 2019

In this assignment I discuss about exploration of Entrepreneurial Mindset. As we discuss here the characteristics and traits of Entrepreneurial and also we discuss here differentiate between managers and entrepreneurial. ...

Extended Enterprise Architecture Framework

Example assignment. Last modified: 23rd Jan 2020

Background Jaap Schekkerman developed the Extended Enterprise Architecture Framework (E2AF) in 2002 in the Netherlands, along with the Institute For Enterprise Architecture Developments. The framework ...

External Analysis for Meal Kit Industry

Example assignment. Last modified: 22nd Oct 2020

Many have joined the evolution of meal solutions from traditional grocery shopping to meal kit subscriptions and other variations of the sort. Meal kits are a great solution to preparing convenient, home cooked meals for people that are ...

Extrinsic and Intrinsic Risk Factors for Sports Injury

Example assignment. Last modified: 6th Jun 2019

An extrinsic Factor are variables that you are unable to control to prevent yourself from an injury. So an extrinsic risk factors are injuries you cannot blame it something that will happen natural or you have been led to that injury. ...

ExxonMobil Case Study

Example assignment. Last modified: 31st Jul 2019

ExxonMobil has been in existence for over a hundred years and is the world’s largest company that is publicly traded and operates… ...

Facebook Privacy Issues and GDPR

Example assignment. Last modified: 21st May 2019

Executive Summary This report is on the subject of social media platforms. It covers popular social media platforms, social media usage statistics, the history of social media platforms, a brief o ...

Factors Affecting Perceived Value of Customer in Logistics Companies

Example assignment. Last modified: 22nd May 2020

Since 2001, especially after Vietnam joined the WTO, the logistics services market in Vietnam has many positive changes with an enormous number of enterprises operating in the rapidly developing field of Logistics at a high ...

Factors Affecting Transfer Pricing

Example assignment. Last modified: 22nd May 2020

Introduction: Tax is revenue for the government to meet the social costs like funding public infrastructure, alleviating poverty, providing healthcare etc whereas on the other side Tax is a cost for f ...

Factors and Challenges for International Competitive Advantage

Example assignment. Last modified: 6th Jun 2019

Considering the work of Bartlett and Ghoshal, can a firm use cost leadership and differentiation simultaneously?  If so, how? What are the merits and risks? Give an example to illustrate. Yes, the ...

Factors and Importance of Marketing

Example assignment. Last modified: 22nd Oct 2020

Marketing is the process of creating and delivering products or services for consumers that have value.  It is creating an offering with value, communicating those offerings, delivering those offerings, and exchanging those offerings ...

Factors for Accounting in the Business World

Example assignment. Last modified: 22nd May 2020

Accounting in the Business World Accounting is a profession that consists of recording financial transactions for a business, person, and organization. Accountants duties are to summarize, analyze, ve ...

Factors for an Ethical Business | Case Study

Example assignment. Last modified: 22nd May 2020

Globalizing for Growth Ethics is about behavior, it is about doing the right thing. Every company should create a culture of ethics. The ROBoInc company needs to implement and sustain an ethical workp ...

Factors for being an Efficient Leader

Example assignment. Last modified: 14th Apr 2020

In any company, leadership encompasses guiding and directing people by portraying attributes that inspire, motivate, encourage and develop the skills of others to achieve the targets of the organizati ...

Factors for Building an Effective Team

Example assignment. Last modified: 22nd May 2020

Understand how to develop and maintain effective working relationships Explain the benefits of effective working relationships in developing and maintaining the team Effective relationships are im ...

Factors for Child Entering the Care System

Example assignment. Last modified: 6th Jun 2019

Analyse factors in a child’s circumstances that can lead to them entering the care system There are certain factors that determine the outcome for children to become a looked after child. Thes ...

Factors for Culture in Negotiations

Example assignment. Last modified: 22nd May 2020

Introduction In week 11, we were tasked as engineers to negotiate for a position with Operation Paradrop. We were tasked to negotiate with the communication support team. We discussed the importance o ...

Factors for Developing Customer Care and Satisfaction

Example assignment. Last modified: 22nd May 2020

Give a definition of what a customer is? The simple definition of a customer is an individual or business that purchases a product, services or ideas.  Customers can be internal and external. E ...

Factors for Development of Wind Energy Business

Example assignment. Last modified: 22nd May 2020

Abstract Clean energy is on the rise and now is the perfect time to invest in this cost-effective energy source. We here at Windergy are looking to start a new up and coming energy company that will b ...

Factors for Drug Metabolism

Example assignment. Last modified: 6th Jun 2019

1. (10) We learned in Woong Song’s seminar ( S W. Huskey, C Zhu, A Fredenhagen, J Kühnöl, A Luneau, et.al. KAE609 (Cipargamin), a New Spiroindolone Agent for the Treatment of Malaria: Evaluation o ...

Factors for Economic Measurements

Example assignment. Last modified: 22nd May 2020

Gross Domestic Product is an economic measurement of the market rate of all final production of goods and services, often yearly, over a specific time ...

Factors for Establishing a Positive Company Culture

Example assignment. Last modified: 22nd Oct 2020

Elliot Jacques stated that “the efficiency of one or other form of organization cannot be assessed merely in terms of economic or material outcomes; it must be considered in the fullness of its impact on human feelings, on community ...

Factors for Information Technology and Security in Business

Example assignment. Last modified: 22nd May 2020

Switching costs can be defined as the cost to the business for customer or supplier loss or as the cost to the consumer for switching products; the cost can be monetary or psychological in nature (Kenton, 2019). That is, the switching to another ...

Factors for Leadership in Organizations

Example assignment. Last modified: 22nd May 2020

Leadership and innovation are integral to the success of any organization, team or cohort. Leadership is often recognized as a process of social influence, which “maximizes the efforts of others, towards the achievement ...

Factors for Managing Change

Example assignment. Last modified: 22nd May 2020

This report focused on organizational change with real-world examples. Change is inevitable in any form of organization and changes occur continuously for the better future of the organization. Change has power to bring fortune and improve ...

Factors for Operations Management

Example assignment. Last modified: 22nd May 2020

Operational management is the management of the functional departments responsible for manufacturing products or providing services in an organization. The objective of operational management is to tr ...

Factors for Strategic Supplier Partnerships

Example assignment. Last modified: 22nd May 2020

Multi-national firms have faced global competition for years and it continues to put increasing pressures on their profits.  This global competition has pushed in further into common businesses that are not multi-national ...

Factors for Succcessful Implementation of Project

Example assignment. Last modified: 22nd May 2020

A project plan provides directions for the project team in the successful implementation of a project within an organization. Hightower Global Solutions’ company aims goals are to add to the products it offers its consumers, and ...

Factors for Success in Project management (PM)

Example assignment. Last modified: 7th Aug 2020

Characteristics of projects within the bounds of project management are multifaceted, complex and unique and have been explored by Turner (2007) ...

Factors for the Growing Demand of Life Coaches

Example assignment. Last modified: 14th Apr 2020

excerpt ...

Factors for Trillian Dollar Companies

Example assignment. Last modified: 14th Apr 2020

TABLE OF CONTENTS 1.0 INTRODUCTION 2.0 BEING A MEGA COMPANY 3.0 SIGNIFICANT ASSESSMENT 4.0 COMPANY VALUATION 5.0 MILESTONE. 6.0 THE NEXT TRILLION DOLLAR COMPANIES 7 ...

Factors in Managerial Accounting

Example assignment. Last modified: 22nd Oct 2020

According to Miller-Nobles, Mattison, and Matsumura (2018), managerial accounting “focuses on providing information for internal decision makers. This type of accounting concentrates on both financial and nonfinancial information for managers ...

Factors Influencing Project Planning: Reasons and Risks

Example assignment. Last modified: 22nd May 2020

excerpt ...

Factors Influencing Supply and Demand in the Modern Economy

Example assignment. Last modified: 14th Apr 2020

Abstract Throughout this essay I will speak about the different forces that act upon supply and demand. Forces like manufacturing, the labor market, seasonal changes, economic recessions and depressio ...

Factors of Competitive Advantage in a Managerial Environment

Example assignment. Last modified: 14th Apr 2020

The purpose of this essay is to evaluate, analyse and describe the many factors of competitive advantages and assess the benefits and presumptions this holds in a managerial environment. Competitive a ...

Factors that Define a Healthy Economy

Example assignment. Last modified: 22nd May 2020

One thing economists, private investors, journalists, and business owners all have in common is their recognition of a constantly changing economic state of health. The economic state of health can be ...

Factors that Determine the Demand and Supply of Fast Moving Consumer Goods

Example assignment. Last modified: 22nd May 2020

This research shall specifically examine the factors that determine how consumers perceive the trends in FMCGs. It shall also examine the elements that motivate suppliers to bring their products to the markets. ...

Factors That Determine the Wage Rate of Women in the Australian Labour Market

Example assignment. Last modified: 14th Apr 2020

Introduction Research Problem In Australia, the gender pay gap hovered between 14 per cent and 19 per cent (Workplace Gender Equality Agency (WGEA), 2019). Its  influenced by factors such as 1) d ...

Factors that Have Encouraged the Spread of Incentive and Performance Linked Pay

Example assignment. Last modified: 22nd Oct 2020

Traditionally, pay was seen as a price of the labour by the interaction of demand and supply in the labour market. However, more recently pay has become a more strategic element in an organisation. Human Resource Management has several ...

Factors that Influence Learning: Developing Inclusive Practice in Education

Example assignment. Last modified: 6th Jun 2019

Task 1: Understand factors which influence learning. Review the impact of personal, social and cultural factors on learning. Learning is influenced by many factors which can be grouped as personal, ...

Factors to Consider for Budget Planning

Example assignment. Last modified: 22nd May 2020

Budget Simulation This essay will give an example of a simulated budget that attempts to make the “right” decisions on what policies or programs need to be enhanced, cut or eliminated. The online ...

Factors to Consider for Business in Different Countries

Example assignment. Last modified: 14th Apr 2020

The sole proprietor and employee of the newly established meals business Aye OZ Foods in Dubbo, NSW is Ms. Cooper, who wants now to operate the business in Thailand as the commodities will sell well t ...

Factors to Consider for Digital Marketing

Example assignment. Last modified: 22nd May 2020

This report studies the case of Boo.com, a digital company that gave its initial steps in London a company that was founded in 1998 by founders Malmsten and former model Ms Leander “who wanted to cr ...

Failure of FoxMeyer’s ERP System and Negative Stakeholder Influences

Example assignment. Last modified: 22nd Oct 2020

This report was commissioned to Anu Bhardwaj , of Swinburne University of Technology. The aim of this report was to evaluate a real-world project. The assignment required to identify a successful or failed IT project and ...

Fair Housing Justice Center Discrimination Assignment

Example assignment. Last modified: 25th Oct 2021

An assignment on discrimination and specifically in relation to discrimination in the housing sector. ...

FAQ: What is CSR and How Does a Business Use It?

Example assignment. Last modified: 2nd Apr 2018

UKessays.com answers the FAQ What is Corporate Social Responsibility (CSR)? In addition, we answer how does a business use CSR? ...

Farmers’ Decision Making for Crop Insurance

Example assignment. Last modified: 22nd May 2020

In the highly risky Australian agricultural economy, producers face ubiquitous and complex risks, including volatile yield, unstable market prices, possible adverse weather conditions, etc. (Aditto, Gan, & Nartea, 2012). To mitigate these risks ...

FC Barcelona: Management and Marketing

Example assignment. Last modified: 22nd Oct 2020

The purpose of this essay is to examine FC Barcelona in terms of culture and explain how this affects their strategic management. FC Barcelona is a football club founded by Joan Gamper on 29 November 1899. ...

Feasibility Study: Importance, Structure and Comparing Solutions

Example assignment. Last modified: 22nd Oct 2020

The aim of this report is to provide an insight as to the importance of carrying out a feasibility study, to detail the components which make up a feasibility study, detail various requirement gathering techniques and key drivers ...

Features of the Hospitality Industry

Example assignment. Last modified: 20th Jul 2018

Question What is the business context of hospitality industry? And what are the features of labor working in this business context? Answer The hospitality industry covers a wide classification of fiel ...

Female Entrepreneurship in Brazil

Example assignment. Last modified: 22nd May 2020

Executive Summary The report explains why Brazil should be considered for Pyramid International Inc. to start its new business through two major entrepreneurship programs, SEED and MEX Brasil, where t ...

Final Report of Areas of Poor air Quality in Camden

Example assignment. Last modified: 29th Nov 2021

This study’s objectives are to estimate the number of people and areas that are affected by pollution based on the London Air Quality Focus Areas and to analyse geographic relationships between the Focus Areas and spatial variation. ...

Financial Analysis Report of Starbucks

Example assignment. Last modified: 22nd May 2020

It is the intention of this financial analysis report  to clearly and concisely explain the business methods and decisions of Starbucks Corporation in order to provide data and analysis for the comparison to Coffee Connection. ...

Financial Analysis Report of Tesco Plc

Example assignment. Last modified: 22nd May 2020

This essay looks into a financial analysis of Tesco plc carried out by looking at its balanced scorecard and carrying out a detailed financial ratio analysis of the company. ...

Financial audit and its importance

Example assignment. Last modified: 27th Jul 2017

Question What is a financial audit and what is its importance? Answer A financial audit is an independent inspection of a company’s full financial statements (including the balance sheet, income sta ...

Financial Management Report: Scope, Objectives and Advantages

Example assignment. Last modified: 22nd May 2020

Financial Management is a vital accounting activity in any organization. It involves the process of planning, organizing, controlling and monitoring financial resources of an organization with a view of meeting the goals and objectives ...

Financial Position of STV Group

Example assignment. Last modified: 22nd May 2020

The main objective of this study is to analyse the financial position of the company STV group. Financial statement analysis is a study of the relationship among various financial facts and figures given in a set of financial statements. ...

Financial Statement Analysis oof Ascencion

Example assignment. Last modified: 22nd Oct 2020

Ascension is recognized as being the largest Catholic health system in the world, as well as the largest non-profit health system in the United States. It is a faith based healthcare organization devoted toward creating new methods and innovations in all aspects of care. ...

Financial Tools and Methods of Testing: The Madoff Scandal

Example assignment. Last modified: 22nd May 2020

Abstract This paper will be discussing financial tools and methods of investing. This will give a inside knowledge of what type of investor an individual is and what it means when it has to do with ta ...

Fiscal Dominance and Monetary Dominance

Example assignment. Last modified: 12th Oct 2017

Fiscal Dominance and Monetary Dominance and Policy Instruments Used by the Bank of England for Inflation Targeting 1. Introduction. The government often employs fiscal policy, monetary policy or a co ...

Five Essential Principles of Management

Example assignment. Last modified: 22nd Oct 2020

This essay explores the five essential principles of management, which include planning, organising, directing, controlling, and leading. ...

Five forces analysis

Example assignment. Last modified: 6th Jul 2017

Five (5) Forces analysis is a tool for analysing the micro business environment. It is a common feature of business, management and marketing ...

Fonterra Company New Zealand: Demand and Supply of Milk Products

Example assignment. Last modified: 22nd Oct 2020

In this assignment, I am going to write a report on Fonterra company which sells milk products in New Zealand as well as to other countries. ...

Ford Approaches and Corporate Strategies

Example assignment. Last modified: 22nd May 2020

The main objective of this case study is to analyse the different approaches and corporate strategies used by Ford. This report analyse new strategies for the international growth for Ford Company. ...

Foreign Exchange Exposure for Currencies

Example assignment. Last modified: 12th Oct 2017

1. What is the magnitude of the foreign exchange exposure for each of the currencies in exhibit 1? EXHIBIT 1: COUNTRY GROSS BUY ($) GROSS SALES($) NET EXPOSURE GERMANY 5,845 2,400 ...

Formulating an International Marketing Strategy

Example assignment. Last modified: 12th Oct 2017

Formulating an International Marketing Strategy Introduction The country I have chosen to analyse and formulate a strategy for is the Czech Republic. I intend to use recent market data to show that t ...

Forward contract

Example assignment. Last modified: 7th Apr 2018

Question A stock is expected to pay a dividend of $1 per share in two months and in five months. The stock price is $80, and the risk-free rate of interest is 8% per annum with continuous compounding ...

Frameworks to Measure Company Performance

Example assignment. Last modified: 22nd May 2020

The report below evaluates different frameworks professional business advisors use to measure a company’s performance. The practices advisors adopt to effectively comprehend the problems at hand and to devise solutions are ...